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Genelle Trader

Corporate executive Genelle Trader was born on February 21, 1952 in Wilmington, Delaware to Marion Bishop Trader and Purnell Trader. She graduated from Tower Hill School, where she was the first African American student to attend the school. Trader went on to receive her B.S. degree in mathematics, cum laude, from Tufts University in Medford, Massachusetts and her M.S. degree in management with an emphasis in management information systems and finance from the Massachusetts Institute of Technology Sloan School of Management in 1980.

From 1980 to 1982, Trader worked as a marketing representative at the International Business Machines Corporation (IBM). In 1982, she became a senior product manager at Wang Laboratories, where she managed the company’s line of minicomputers and one of the industry’s first voice mail servers. After a brief stint as the product area manager at Computer Sciences Corporation in 1985, Trader was hired as the director of portable systems at AST Research Inc. in Irvine, California, where she led the launch of the company’s first notebook computer in 1989. Then, in 1992, Trader became the vice president of marketing at Everex Systems, where she led the restructuring of the company’s marketing organization. In 1993, Trader was recruited by SunExpress President Dorothy Terrell to become the senior director of marketing for SunExpress. During her ten years at Sun Microsystems, Trader also led the company’s Workstation Products Marketing Group, and a key Internet corporate initiative. In 2002, Trader left Sun Microsystems and subsequently found her own consultant and executive coaching firm, Strategic Business Coaching Group, based in Wilmington, Delaware. Trader coaches executives at Fortune 500 corporations and nonprofits. Since 2010, Trader also works with First Cap Advisors, as a consultant.

Trader has served on the board of trustees of the National Park Foundation’s African American Experience Fund; on the board of directors at The HistoryMakers; and as the strategic planning co-chair of both the Potomac, Virginia Chapter and Wilmington, Delaware chapters of The Links, Incorporated. She also served on the board of directors of the Serviam Girls Academy in New Castle, Delaware.

Genelle Trader was interviewed by The HistoryMakers on August 13, 2018.

Accession Number

A2018.153

Sex

Female

Interview Date

8/13/2018

Last Name

Trader

Maker Category
Marital Status

Divorced

Middle Name

Scotia

Occupation
Schools

Tufts University

Massachusetts Institute of Technology

First Name

Genelle

Birth City, State, Country

Wilmington

HM ID

TRA04

Favorite Season

Fall

State

Delaware

Favorite Vacation Destination

Paris/Morocco

Favorite Quote

Okay Genelle, We Can Do This.

Bio Photo
Speakers Bureau Region State

Delaware

Birth Date

2/21/1952

Birth Place Term
Speakers Bureau Region City

Wilmington

Country

USA

Favorite Food

Collard Greens

Short Description

Corporate executive Genelle Trader (1952 - ) served as the senior director of marketing at Sun Microsystems, Inc. for ten years, and founded Strategic Business Coaching Group, a consultant firm based in Wilmington, Delaware.

Employment

Strategic Business Coaching Group

First Cap Advisors

Sun Microsystems

Everex Systems

AST Computers

Computer Sciences Corporation

Wang Laboratories

IBM

Favorite Color

Purple