Troy Carter
Music manager Troy Carter was born on November 14, 1972 in Philadelphia, Pennsylvania. He was raised in West Philadelphia, where he attended Huey Elementary and Sayre Middle School. In 1990, at the age of seventeen, Carter dropped out of West Philadelphia High School in pursuit of a career in the music industry.
Carter first worked for Will Smith and James Lassiter’s Overbrook Entertainment. He then joined Bad Boy Entertainment in 1995, where he worked with musical artists such as Notorious B.I.G. In 1999, Carter met and began to manage rapper Eve Jeffers. He subsequently co-founded his own management company called Erving Wonder, where he managed rap acts like Floetry and Nelly. In 2004, Erving Wonder was acquired by the Sanctuary Group.
In 2007, Carter was asked to manage Lady Gaga. That same year, he founded Coalition Media Group. In 2010, he established Coalition Media Group’s management division Atom Factory, where he serves as chairman and chief executive officer. Since then, Carter has managed the careers of numerous recording artists such as John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, the Ceremonies, and John Mayer.
In 2011, he co-founded The Backplane, a Silicon Valley-based startup branding company. In 2012, he created A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy with investments in over sixty startup companies including Spotify, Warby Parker, Songza, Dropbox, Fab, and Uber. In addition, Carter has established a beverage company called POPwater.
Carter has served as an Aspen Institute Henry Crown Fellow and sits on the boards of The Grammy Foundation, the T.J. Martell Foundation, the United Nations Foundation Global Entrepreneurs Council and The Buckley School.
Troy Carter was interviewed by The HistoryMakers on August 9, 2014.
A2014.244
Male
08/09/2014
Carter
Married
Lemar
Samuel B. Huey School
William L. Sayre High School
West Philadelphia High School
Troy
Philadelphia
CAR31
Summer
Pennsylvania
Martha's Vineyard
You Can’t Fall Off The Floor.

California
11/14/1972
Los Angeles
United States
Chinese
Music manager Troy Carter (1972 - ) was the founder, chairman and chief executive officer of Atom Factory, Inc. He managed the careers of numerous recording artists including Lady Gaga, John Legend and John Mayer.
Overbrook Entertainment
Bad Boy Worldwide Entertainment Group
Erving Wonder
Coalition Media Group
Eve Jeffries (recording artist)
Atom Factory
Lady Gaga (recording artist)
The Backplane
AF Square
A \ IDEA
POPwater
None
Tape: 1 Story: 1 - Slating of Troy Carter's interview
Tape: 1 Story: 2 - Troy Carter lists his favorites
Tape: 1 Story: 3 - Troy Carter describes his mother's family background
Tape: 1 Story: 4 - Troy Carter remembers his mother's personality
Tape: 1 Story: 5 - Troy Carter describes his father's family background
Tape: 1 Story: 6 - Troy Carter talks about his father's research into his family lineage
Tape: 1 Story: 7 - Troy Carter remembers his parents' divorce
Tape: 1 Story: 8 - Troy Carter describes his earliest childhood memory
Tape: 1 Story: 9 - Troy Carter describes his early home life
Tape: 1 Story: 10 - Troy Carter talks about his early interests
Tape: 1 Story: 11 - Troy Carter describes the sights, sounds and smells of his childhood
Tape: 1 Story: 12 - Troy Carter describes his early education
Tape: 1 Story: 13 - Troy Carter talks about his father's incarceration, pt. 1
Tape: 1 Story: 14 - Troy Carter talks about his father's incarceration, pt. 2
Tape: 2 Story: 1 - Troy Carter talks about his father's accomplishments
Tape: 2 Story: 2 - Troy Carter recalls his challenges during his youth
Tape: 2 Story: 3 - Troy Carter talks about the crack cocaine epidemic in Philadelphia, Pennsylvania
Tape: 2 Story: 4 - Troy Carter remembers Lawrence Goodman
Tape: 2 Story: 5 - Troy Carter recalls his early interest in music
Tape: 2 Story: 6 - Troy Carter remembers getting into trouble as a teenager
Tape: 2 Story: 7 - Troy Carter recalls his mother's efforts to reform him and his brothers
Tape: 2 Story: 8 - Troy Carter talks about his hip hop group, 2 Too Many
Tape: 2 Story: 9 - Troy Carter talks about working with Will Smith and James Lassiter
Tape: 2 Story: 10 - Troy Carter recalls the breakup of 2 Too Many
Tape: 2 Story: 11 - Troy Carter remembers working with James Lassiter at Overbrook Entertainment in Beverly Hills, California
Tape: 3 Story: 1 - Troy Carter reflects upon his time with James Lassiter
Tape: 3 Story: 2 - Troy Carter remembers living in Los Angeles, California
Tape: 3 Story: 3 - Troy Carter talks about the mentorship of James Lassiter, pt. 1
Tape: 3 Story: 4 - Troy Carter talks about the mentorship of James Lassiter, pt. 2
Tape: 3 Story: 5 - Troy Carter recalls meeting P. Diddy
Tape: 3 Story: 6 - Troy Carter talks about his experiences as a concert organizer in Philadelphia, Pennsylvania
Tape: 3 Story: 7 - Troy Carter remembers Kenny Gamble
Tape: 3 Story: 8 - Troy Carter remembers the death of The Notorious B.I.G.
Tape: 3 Story: 9 - Troy Carter recalls managing Eve
Tape: 3 Story: 10 - Troy Carter talks about his experiences as Eve's manager
Tape: 4 Story: 1 - Troy Carter recalls selling Erving Wonder Entertainment to Sanctuary Records Group Ltd.
Tape: 4 Story: 2 - Troy Carter describes his experiences working for Sanctuary Records Group Ltd.
Tape: 4 Story: 3 - Troy Carter recalls reacquiring his company from Sanctuary Records Group Ltd.
Tape: 4 Story: 4 - Troy Carter talks about his professional setbacks in the mid-2000s
Tape: 4 Story: 5 - Troy Carter remembers meeting Lady Gaga
Tape: 4 Story: 6 - Troy Carter talks about his initial experiences as Lady Gaga's manager
Tape: 4 Story: 7 - Troy Carter recalls using social media to market Lady Gaga
Tape: 4 Story: 8 - Troy Carter talks about Lady Gaga's early tours
Tape: 4 Story: 9 - Troy Carter describes Lady Gaga's sudden popularity
Tape: 5 Story: 1 - Troy Carter talks about his working relationship with Lady Gaga
Tape: 5 Story: 2 - Troy Carter reflects upon his success with Lady Gaga
Tape: 5 Story: 3 - Troy Carter remembers his favorite Lady Gaga performance
Tape: 5 Story: 4 - Troy Carter describes the logistics of Lady Gaga's international tours
Tape: 5 Story: 5 - Troy Carter talks about celebrities' use of social media
Tape: 5 Story: 6 - Troy Carter talks about the corporate structure of Atom Factory, Inc.
Tape: 5 Story: 7 - Troy Carter describes his clientele
Tape: 5 Story: 8 - Troy Carter talks about his clients' philanthropic work
Tape: 5 Story: 9 - Troy Carter describes his experiences as a technology investor
Tape: 5 Story: 10 - Troy Carter describes the diversification of the Atom Factory, Inc.
Tape: 6 Story: 1 - Troy Carter talks about his technology company investments
Tape: 6 Story: 2 - Troy Carter talks about the social media platform Backplane
Tape: 6 Story: 3 - Troy Carter talks about ending his professional relationship with Lady Gaga
Tape: 6 Story: 4 - Troy Carter talks about the importance of mentorship
Tape: 6 Story: 5 - Troy Carter talks about his mentors
Tape: 6 Story: 6 - Troy Carter reflects upon his connection to Reginald F. Lewis
Tape: 6 Story: 7 - Troy Carter reflects upon the legacy of his generation
Tape: 6 Story: 8 - Troy Carter describes his hopes and concerns for the African American community
Tape: 6 Story: 9 - Troy Carter talks about his family
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