Well, tell us about BET's [Black Entertainment Television] magazine. (Unclear)--$$That was fun. That was probably one of my most enjoyable jobs. I, I like starting things, and I had always wanted to start a magazine since I was in college, so it gave me the opportunity to start a magazine with someone else's money (laughter). But I figured whoever did the prototype, if they liked it, that, that person would get the job, so I wasn't gonna let go of the prototype, you know, developed it--you know, the different ideas I had-- Bob Johnson in, in particular, and I've worked with Debra Lee. They were particularly interested in my Style background at the 'New York Times' and some of the things I did there, and just kind of the diversity of doing news and Style and Entertainment and bringing that together. So I kind of help develop the concept for the magazine, and it was--it took off; it was a hit. Readers really loved it. The papers liked carrying it. We traveled around the different newspapers to negotiate them picking up the newspaper and inserting it in their magazine. We had to pay--I mean their newspaper--we had to pay for that of course, but just like building something from the ground up, coming up with a concept, hiring a staff, finding the writers, setting up, you know, photo shoots, and thinking about paper and--you know, just all the different things that go into it. And it was kind of a way of pulling in everything I had done, you know, from the copy editing, reporting, from the design and layout, and all of that in, in one place, and then reacting to news or thinking long term about how we were gonna do things too so. And we--our circulation grew in three years from eight--800,000 to 1.3 million, so we were the second largest publication behind 'Ebony.'$$What, what's your philosophy in, in terms of layout of a magazine, you know, in terms of what, what, what should the--should be the--what, what the cover should be like and what the--$$One, one of the things--because we were working with the newspaper initially, they were kind of content with doing something on news print. But we felt that--you know, thinking about how African Americans do things, we like top shelf this and that. We wanted to have magazine quality publication, so we wanted to make sure that we went after some of the people who were popular or pioneering at the time, whether it was Toni Morrison or Dr. Ben Carson, or whether it was Denzel Washington or you know, an Olympian at the time. So we wanted to be topical, we wanted to try to be as fresh as--you know, first if possible with the information. We wanted to use some of the best photographers, the best writers, have a really nice design for the time--you know, make it interesting, telling people something they didn't already know. And that was my criteria when people pitched stories to me. It's like I read a lot of things. I keep up with things. Tell me something I don't already know. You know, tell me a new angle on this, a new twist on this. So we wanted to--we wanted to give the audience something they hadn't been getting so. And I think that's why people were receptive to it, because they were seeing stories that they weren't seeing in other places, that they weren't seeing in their newspapers so. Some people said it was a breath of fresh air when they picked up their newspaper and they pulled out 'BET Weekend.'$Okay, now the, the book 'Teaching Converged Media through News Coverage of the 2--2--2008 Presidential Election.' Now this is--I think it's the first election that was won where--$$Obama [President Barack Obama].$$--where the media was used in the campaign, social media.$$Yes.$$Yeah.$$This--so this was a--this was a journal article that we did. We had one of the largest news teams covering the election, with students. 'Cause we had almost the entire department. We--there were students who were excused from their classes for the 2008 election, and, and then again for the inauguration. And we had them at precincts all over the region also--all over Washington, D.C., all over northern Virginia, all over Maryland, the out--the surrounding counties of, of Maryland, and so they were there. We had 'em in shifts all day long, from the--from when the polls opened til the time that they closed. So they were doing that, and they were, you know, monitoring like the traffic and how often people are voting, any problems, special stories, taking pictures, shooting video, all of that. So they, they did a really wonderful job with that, so we kind of documented some of that in that article--$$Now (unclear)--$$--then we did it again for the inauguration.$$Was this like a priority for the School of Communications at Howard [Howard University, Washington, D.C.] to make sure that we document the history of this first inauguration of (unclear)--$$It was--$$--(Simultaneous)--$$--it was a priority. I mean, it was--the, the university was very engaged, I mean political science obviously. It was a--it was a major story, and one of the things that we--we encourage our students to get off campus. And being here right here in Washington, it was--you know, we couldn't pass up the opportunity to have them, you know, cover history, and they were excited about doing it. And then we had a lot of professionals, and some of our adjuncts had come in too, so we commandeered all of the computer labs on this floor, and we had, you know, just a big operation all day long. And, and so the student who wrote the lead story declaring him the winner, she was actually--she had it online actually ahead of some major news organizations too. But they, they were everywhere. They were at, like I said, all over the precincts, at the White House, on U Street. And, and also, the ones who went home to vote, they were sending back stories and pictures from there. So we had one, when he gave his victory speech--his acceptance speech, we had a student there who sent a picture of--through her cell phone, and we put it online immediately. And she was sending information from there. We had students who were where Biden [Vice President Joe Biden] went to vote in, in Delaware, so they were all over the country and as `well as a big team here. So it was a lot of work, but it was a lot of fun, and the students got a lot out of it. Then we did it again for when he ran for re-election.$$--(Simultaneous)--$$And we've done it for a lot of--a lot of different elections, not just those, for local elections as well.$$Okay, okay, students have credentials and stuff when they go out?$$Yeah, they had credentials and, and they've, they've covered things. They've gone out of the country. They've gone to Haiti. They've gone to--they've done, you know, the aftermath of Hurricane Katrina. So wherever it's a story--anniversary of the sit-in movements in Greensboro, North Carolina. Some of them go abroad and do different things, so wherever there's a--you know, and the hurricanes that were on the East Coast, they were doing--some of them went up to New York and New Jersey to do stories there.$$Okay, this is an art--article too I guess, 'Supplementing the news, an Industry Based De--Description of Magazine Supplements.'$$Yes, that's a journal article. I was always--when I started doing 'BET [Black Entertainment Television] Weekend,' people kept telling me about 'Tuesday,' which was basically doing what we were doing except much earlier. And so I was always fascinated by that history, so I was looking--and then as a result of 'BET Weekend,' a number of other supplements started. People started local ones as well as national ones, so I was looking--I was interested in looking at the history of that. So that's what that article was.$$And what, what are the other memorable ones other than 'Tuesday.'$$There was one called 'Suburban Styles' that was--I think Annette was doing as a partnership. And there was--I'm trying to remember the names of all of them. Oh, the 'Atlanta Daily World' started one of the first ones that they were doing--they were circulating. They owned a number of--they owned a number of other smaller papers, and they were in partnership with a num--they had a distribution arrangement with a number of papers in the South where they were printing their papers for them and distributing them. So they had kind of a sepia tone insert that they were putting in some of the newspapers there. So that was kind of the first one that I discovered, and--so that's, that's one that stood out too.