The Nation’s Largest African American Video Oral History Collection Mobile search icon Mobile close search icon
Advanced Biography Search
Mobile navigation icon Close mobile navigation icon

Bunnie Jackson-Ransom

Bunnie Jackson-Ransom was born on November 16, 1940 in Louisburg, North Carolina to Burnell James Hayes and Elizabeth Day Hayes. She attended North Carolina College in Durham, North Carolina, graduating magna cum laude with a B.S. degree in business and a minor in education. Jackson-Ransom then received her M.S. degree in business from North Carolina Central University School of Business and Economics in 1969.

Jackson-Ransom was hired as an instructor of business and supervisor of secretarial services at Bennett College in Greensboro, North Carolina. She then joined Economic Opportunity Atlanta, Inc., where she was a contract specialist, program coordinator, director of planning and program development during her five-year tenure. In 1965, she met and married Maynard Jackson, who went on to become the first black mayor of Atlanta in 1973; Jackson-Ransom and Jackson divorced in 1976.

In 1975, Jackson-Ransom founded firstClass, Inc., a company specializing in marketing, community affairs, communications and public relations. With firstClass, Inc., she has worked with many clients including The National Conference of Black Mayors, Waste Management, Inc. and the Burger King Corporation. Jackson-Ransom is responsible for designing and implementing many on-going community action projects for her clients, working to include the goals of the urban community that benefit and enhance the lives of the least fortunate. In 1978, Jackson-Ransom worked with Bernadette Carey, publicity director of Fashion Fair Cosmetics, on a line of black cosmetics. She would later marry Raymond Ransom, a bass player for the musical group, Brick. From 1979 to 1983, Jackson-Ransom was owner and operator of Airport Amusement Concessions at Hartsfield International Airport in Atlanta. She also managed the careers of several performing artists between 1978 and 1988 when she served as Chief Administrative Officer of a conglomerate company under the umbrella of Atlanta Artists. For Atlanta Artists Management, Jackson-Ransom served as president. She managed multi-million dollar record sales, toured the world with performances and promotions, negotiated production deals for her artists (which included CAMEO and Larry Blackmon, The SOS Band and Cashflow) and carried her artists to gold and platinum record status. She also served as an instructor at Georgia State University teaching a course called “Artist Representation” from 1981 to 1990 and in 1995.

Jackson-Ransom is a member of the Atlanta League of Women Voters (organizer of the Cascade Heights Branch), Delta Sigma Theta Sorority, Inc., Executive Committee member of the Atlanta branch of the NAACP, the Azalea Chapter of The Links, Inc., the Metropolitan Atlanta Coalition of 100 Black Women and the National Council of Negro Women. Her awards include Outstanding Young Women in America (1970-1980). Jackson-Ransom has been listed in Who’s Who in American Women, Who’s Who in Georgia and Who’s Who in Black America from 1981 to the present. She was listed in Dollars and Sense Magazine as one of “America’s Top 100 Black Business and Professional Women” in 1985. She was also listed among Atlanta’s “Top 100 Women of Influence” by the Atlanta Business League from 1997 to 2005 and received a community service award from the Southern Christian Leadership Conference in January of 2008.

Jackson-Ransom is the proud mother of four (Beth Jackson Hodges, Brooke Jackson Edmond, Rae Yvonne Ransom and Maynard H. Jackson, III), grandmother of five (Isabella Daisy Jackson, Luke Benjamin Jackson, Hayes Jackson Edmond, Brooke Lee Irene Edmond and Cassandra Elizabeth Edmond) and is an active member of Cascade United Methodist Church.

Jackson-Ransom was interviewed by The HistoryMakers on March 27, 2007.

Accession Number

A2007.113

Sex

Female

Interview Date

3/27/2007 |and| 7/13/2010

Last Name

Jackson-Ransom

Maker Category
Schools

Franklin Country Training School

North Carolina College

Speakers Bureau

Yes

Speakers Bureau Availability

Any

First Name

Bunnie

Birth City, State, Country

Louisburg

HM ID

JAC24

Speakers Bureau Preferred Audience

Adults, seniors, women's groups.

Speakers Bureau Honorarium

Yes - $1,000 - $5,000

Favorite Season

Spring

Speaker Bureau Notes

Preferred Audience: Adults, seniors, women's groups.

State

North Carolina

Favorite Vacation Destination

Any City

Favorite Quote

Say What You Mean And Mean What You Say.

Bio Photo
Speakers Bureau Region State

Georgia

Birth Date

11/16/1940

Birth Place Term
Speakers Bureau Region City

Atlanta

Country

United States

Favorite Food

Lobster

Short Description

Marketing entrepreneur and music manager Bunnie Jackson-Ransom (1940 - ) owned and operated Atlanta's Airport Amusement Concessions and managed the musical groups, The SOS Band and Cameo.

Employment

firstClass, Inc.

Bennett College

Economic Opportunity Atlanta

Georgia State University

The North Carolina Fund

Favorite Color

Blue

Timing Pairs
0,0:4114,57:5442,98:23361,301:23998,310:43629,615:45570,620:48714,654:49424,665:52832,731:53329,739:54891,771:57021,817:57305,822:59009,861:59293,866:60003,877:61139,895:61636,903:69400,971:69825,977:70590,986:71185,994:76189,1054:76521,1059:76853,1064:80090,1120:81750,1146:84157,1192:94034,1398:94532,1405:102377,1473:111857,1683:112726,1698:114543,1757:116518,1870:132330,1995$0,0:207,6:483,11:1035,20:2139,39:9039,184:10626,221:14007,348:14283,353:15180,370:15663,380:15939,385:22483,424:34958,571:45421,707:45918,715:46912,733:47835,749:48332,757:48687,764:49184,772:54729,856:55425,865:55860,871:57078,888:58035,905:58644,913:61144,932:61536,937:62908,960:65848,1003:68984,1059:70062,1078:73710,1096:76302,1127:76734,1134:77598,1152:77886,1157:78462,1166:81270,1270:85302,1347:90990,1430:92340,1465:93240,1484:93540,1489:94965,1519:96615,1556:98190,1593:99165,1611:99990,1632:103825,1647:104329,1659:104581,1665:105148,1679:106345,1710:107668,1744:108361,1768:109999,1808:110629,1827:117180,1887:123570,1986:126990,2025:131852,2048:132184,2053:135891,2129:136584,2148:137466,2163:138726,2180:139671,2201:140238,2218:141939,2260:142758,2280:143577,2295:163822,2488:164190,2493:165720,2504
DAStories

Tape: 1 Story: 1 - Slating of Bunnie Jackson-Ransom's interview, session 1

Tape: 1 Story: 2 - Bunnie Jackson-Ransom lists her favorites

Tape: 1 Story: 3 - Bunnie Jackson-Ransom describes her father

Tape: 1 Story: 4 - Bunnie Jackson-Ransom describes her father's family background

Tape: 1 Story: 5 - Bunnie Jackson-Ransom describes her mother's family background

Tape: 1 Story: 6 - Bunnie Jackson-Ransom describes how her parents met

Tape: 1 Story: 7 - Bunnie Jackson-Ransom describes her earliest childhood memory

Tape: 1 Story: 8 - Bunnie Jackson-Ransom describes her community in Louisburg, North Carolina

Tape: 1 Story: 9 - Bunnie Jackson-Ransom remembers harvesting tobacco

Tape: 1 Story: 10 - Bunnie Jackson-Ransom describes her relationships with her parents

Tape: 2 Story: 1 - Bunnie Jackson-Ransom remembers the Franklin County Training School in North Carolina, pt. 1

Tape: 2 Story: 2 - Bunnie Jackson-Ransom describes the South Main Street Baptist Church in Louisburg, North Carolina

Tape: 2 Story: 3 - Bunnie Jackson-Ransom remembers the Franklin County Training School in North Carolina, pt. 2

Tape: 2 Story: 4 - Bunnie Jackson-Ransom recalls the television programs and music of her youth

Tape: 2 Story: 5 - Bunnie Jackson-Ransom recalls the teachers at the Franklin County Training School

Tape: 2 Story: 6 - Bunnie Jackson-Ransom recalls North Carolina Central University at Durham in North Carolina

Tape: 2 Story: 7 - Bunnie Jackson-Ransom recalls her marriage to Donald Burke

Tape: 2 Story: 8 - Bunnie Jackson-Ransom remembers returning to school after her marriage

Tape: 3 Story: 1 - Bunnie Jackson-Ransom recalls her work at the James E. Shepard Memorial Foundation, Inc.

Tape: 3 Story: 2 - Bunnie Jackson-Ransom remembers earning her M.B.A. degree

Tape: 3 Story: 3 - Bunnie Jackson-Ransom recalls teaching at Bennett College in Greensboro, North Carolina

Tape: 3 Story: 4 - Bunnie Jackson-Ransom remembers the sit-ins in Greensboro, North Carolina

Tape: 3 Story: 5 - Bunnie Jackson-Ransom recalls her introduction to the Civil Rights Movement

Tape: 3 Story: 6 - Bunnie Jackson-Ransom remembers her move to Atlanta, Georgia

Tape: 3 Story: 7 - Bunnie Jackson-Ransom remembers Julian Bond

Tape: 3 Story: 8 - Bunnie Jackson-Ransom describes her work at Economic Opportunity Atlanta, pt. 1

Tape: 3 Story: 9 - Bunnie Jackson-Ransom describes her work at Economic Opportunity Atlanta, pt. 2

Tape: 4 Story: 1 - Bunnie Jackson-Ransom describes the planning department of Economic Opportunity Atlanta

Tape: 4 Story: 2 - Bunnie Jackson-Ransom describes Maynard Jackson's political career, pt. 1

Tape: 4 Story: 3 - Bunnie Jackson-Ransom describes Maynard Jackson's political career, pt. 2

Tape: 4 Story: 4 - Bunnie Jackson-Ransom recalls Maynard Jackson's election to Atlanta vice-mayor

Tape: 4 Story: 5 - Bunnie Jackson-Ransom talks about her career

Tape: 4 Story: 6 - Bunnie Jackson-Ransom recalls her volunteer work in Atlanta, Georgia

Tape: 4 Story: 7 - Bunnie Jackson-Ransom remembers Maynard Jackson's first mayoral campaign

Tape: 4 Story: 8 - Bunnie Jackson-Ransom describes her work with formerly incarcerated women, pt. 1

Tape: 5 Story: 1 - Bunnie Jackson-Ransom describes her work with formerly incarcerated women, pt. 2

Tape: 5 Story: 2 - Bunnie Jackson-Ransom talks about representing artist Ernie Barnes

Tape: 5 Story: 3 - Bunnie Jackson-Ransom remembers founding firstClass, Inc.

Tape: 5 Story: 4 - Bunnie Jackson-Ransom recalls becoming the sole owner of firstClass, Inc.

Tape: 5 Story: 5 - Bunnie Jackson-Ransom describes the development of her clientele at firstClass, Inc.

Tape: 5 Story: 6 - Bunnie Jackson-Ransom remembers her celebrity clients at firstClass, Inc.

Tape: 5 Story: 7 - Bunnie Jackson-Ransom talks about her divorce from Maynard Jackson

Tape: 5 Story: 8 - Bunnie Jackson-Ransom remembers meeting Ray Ransom

Tape: 5 Story: 9 - Bunnie Jackson-Ransom describes her work in the music industry

Tape: 6 Story: 1 - Bunnie Jackson-Ransom describes her marriage to Ray Ransom

Tape: 6 Story: 2 - Bunnie Jackson-Ransom talks about her family

Tape: 6 Story: 3 - Bunnie Jackson-Ransom describes her community engagement at firstClass, Inc.

Tape: 6 Story: 4 - Bunnie Jackson-Ransom talks about her organizational affiliations, pt. 1

Tape: 6 Story: 5 - Bunnie Jackson-Ransom talks about her organizational affiliations, pt. 2

Tape: 6 Story: 6 - Bunnie Jackson-Ransom describes the Cascade United Methodist Church in Atlanta, Georgia

Tape: 6 Story: 7 - Bunnie Jackson-Ransom talks about her board memberships

Tape: 6 Story: 8 - Bunnie Jackson-Ransom talks about her retirement

Tape: 7 Story: 1 - Slating of Bunnie Jackson-Ransom's interview, session 2

Tape: 7 Story: 2 - Bunnie Jackson-Ransom recalls joining the sit-in movement in Durham, North Carolina

Tape: 7 Story: 3 - Bunnie Jackson-Ransom remembers the sit-ins in Durham, North Carolina

Tape: 7 Story: 4 - Bunnie Jackson-Ransom recalls meeting Reverend Jesse L. Jackson

Tape: 7 Story: 5 - Bunnie Jackson-Ransom talks about her marriage to Maynard Jackson

Tape: 7 Story: 6 - Bunnie Jackson-Ransom remembers the events of 1968

Tape: 7 Story: 7 - Bunnie Jackson-Ransom recalls Maynard Jackson's U.S. Senate campaign

Tape: 7 Story: 8 - Bunnie Jackson-Ransom recalls Maynard Jackson's vice mayoralty of Atlanta, Georgia

Tape: 7 Story: 9 - Bunnie Jackson-Ransom remembers the law firm of Jackson, Patterson, and Parks

Tape: 8 Story: 1 - Bunnie Jackson-Ransom describes her work in the entertainment industry

Tape: 8 Story: 2 - Bunnie Jackson-Ransom reflects upon the death of Michael Jackson

Tape: 8 Story: 3 - Bunnie Jackson-Ransom remembers Lena Horne

Tape: 8 Story: 4 - Bunnie Jackson-Ransom talks about her marriage to Ray Ransom

Tape: 8 Story: 5 - Bunnie Jackson-Ransom remembers managing The S.O.S. Band and Cameo

Tape: 8 Story: 6 - Bunnie Jackson-Ransom recalls leaving the entertainment industry

Tape: 8 Story: 7 - Bunnie Jackson-Ransom recalls developing her corporate clientele

Tape: 8 Story: 8 - Bunnie Jackson-Ransom describes her venture into public transit advertisement

Tape: 8 Story: 9 - Bunnie Jackson-Ransom remembers her venture into airport hospitality

Tape: 9 Story: 1 - Bunnie Jackson-Ransom describes her daughter, Rae Ransom

Tape: 9 Story: 2 - Bunnie Jackson-Ransom describes her grandchildren

Tape: 9 Story: 3 - Bunnie Jackson-Ransom talks about her book, 'Getting the Word Out'

Tape: 9 Story: 4 - Bunnie Jackson-Ransom describes her plans for the future

Tape: 9 Story: 5 - Bunnie Jackson-Ransom reflects upon her legacy

Tape: 10 Story: 1 - Bunnie Jackson-Ransom narrates her photographs

DASession

1$2

DATape

1$7

DAStory

9$3

DATitle
Bunnie Jackson-Ransom remembers harvesting tobacco
Bunnie Jackson-Ransom remembers the sit-ins in Durham, North Carolina
Transcript
Then, during the summer, in another area of, of property that my father [Burnell Hayes] owned, he would plant tobacco and cotton, and during the summer, he would harvest the cotton and the tobacco. And he would get people to go out and pick cotton and, and, and pull tobacco, where you would pull it from the bottom of the stalks. As the stalks would grow, you'd pull the tobacco out, off, and get them cured. And there would be thick worms, oh, and the worms would frighten me, obviously. But my mother [Elizabeth Day Hayes]--this is a story--my mother had some white leather glove, and my father wanted me to work with him in the summertime. So I discovered that working in, in the tobacco part would keep me out of the sun because there was a big shade tree, and they would wrap the tobacco. In other words, they would harvest the tobacco, bring it to this particular area in a manmade tobacco truck, which they pulled. And the peo- and the people, the workers would take the tobacco leaves out of the truck, and wrap them around a stick. You call that wrapping tobacco, so I discovered that if I wrapped the tobacco around the stick, getting it ready to put it in the barn, so it would cure, that I could do that in the shade, rather than in the sun, where they were really pulling it. So I got my mother's white leather gloves, put them on, because when you handle tobacco, there was sticky stuff that would get all over your hands. It would turn your hands black. It, it would coat your hands. So, I'd gotten my mother's white leather gloves (laughter), put them on, and wrapped tobacco (laughter). Obviously, my mother was furious. She never had another pair of black leather, black, I'm sorry, white--$$White--$$--white leather gloves because I ruined them wrapping tobacco. But I remember her telling me, "Sug, you know, you should not have done that." But my mother was very loving and very kind. She didn't spank me. I wonder why--I would have spanked me (laughter).$Well, what happened during the sit-in, when you went in to sit-in, tell me what ha- what transpired while you were there.$$We were coached on why we were going, and we were coached on what not to do, you know.$$What were some of the things you were taught, or told to do or not do (simultaneous)?$$(Simultaneous) We were told not to get angry. We were told not to talk back. We were told to just sit-in, be calm, be quiet primarily, and be pleasant, not to be rude, and to behave (laughter). And so, we did that. Now, you know, there were a lot of us, so we were, we were typical eighteen year olds, seventeen year olds. I was seventeen at the time, and I think I was just as concerned about who I was sitting next to, as I was about why I was sitting there, because that was what was on our minds. And they took Mr. McKissick [Floyd McKissick], and somebody whose name was--he was president of our student body, and his name will come to me, but he was also a, a student leader who galvanized us together and, and sent us there.$$When you say a lot of students, was it a hundred?$$Fifty.$$Fifty?$$Um-hm.$$Okay. And the police came in. Tell me what happened after the sit-in (simultaneous)?$$(Simultaneous) The police came in, and herded us all out, and we were told to, to move, and we were told, oh, we were told to, to be still when we were asked to move. We knew that we were going to be asked to leave. And we were told to just sit there. So we sat there, and then we were told that we were going to be arrested if we didn't leave. And we continued to sit, and so we were, we were all asked to leave, and we walked outside of the store. And then, there was the vehicle there to put us in the back of a van, and take us to the jail. Well, that never happened. That's when the negotiations must have happened because we were all told to go back to the campus.$$And the outcome of the sit-in? Did they do any good?$$Oh, well ob- yes, it (laughter), it, it did, but at that point, we didn't go--I did not go back to sit-in again. Once again, I, I had a child [Elizabeth Jackson Hodges]. My oldest daughter was born, and so I had some different responsibilities that led me to go to class, and I had jobs and so forth. So, I didn't never go back to sit-in. My experience was that one time.$$Okay. So, and tell me what year your daughter was born.$$She was born in '59 [1959].$$All right. So, the next--$$This was in February, February or March of '60 [1960] when we were sitting in.