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Finding Aid to The HistoryMakers ® Video Oral History with Alfred Liggins, III
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(Finding Aid to The HistoryMakers \256 Video Oral History with Alfred)Tj
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(Liggins, III)Tj
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(Overview of the Collection)Tj
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(Repository:)Tj
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(The HistoryMakers\2561900 S. Michigan Avenue Chicago, Illinois 60616)Tj
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(info@thehistorymakers.com www.thehistorymakers.com)Tj
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(Creator:)Tj
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(Liggins, Alfred, III, 1965-)Tj
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(Title:)Tj
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(The HistoryMakers\256 Video Oral History Interview with Alfred Liggins, \
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(Dates:)Tj
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(October 20, 2004)Tj
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(Bulk Dates:)Tj
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(2004)Tj
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(Physical Description:)Tj
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(4 Betacame SP videocasettes \(2:01:40\).)Tj
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(Abstract:)Tj
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(Broadcast chief executive Alfred Liggins, III \(1965 - )Tj
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(\) is the president and chief)Tj
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( )Tj
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(he launched TV One, a cable network for)Tj
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(African American adults. Liggins was interviewed by The HistoryMakers\256\
on October)Tj
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(20, 2004, in Lanham, Maryland. This collection is comprised of the origi\
nal video)Tj
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(footage of the interview.)Tj
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(Identification:)Tj
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(A2004_211)Tj
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(Language:)Tj
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(The interview and records are in English.)Tj
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(Biographical Note by The HistoryMakers\256)Tj
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(Alfred Charles Liggins III was born on January 30, 1965, in Omaha, Nebra\
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(Liggins spent his early childhood)Tj
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(in Omaha and)Tj
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( )Tj
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(at the age of seven moved to Washington, D.C. when his mother, radio mog\
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(When he was sixteen, Liggins\222s mother and stepfather purchased AM rad\
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(WOL. )Tj
(At first Liggins hosted a teen talk)Tj
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(show on WOL, though he was more interested in the record industry than)Tj
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(the radio business. )Tj
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(In 1983, Liggins earned his high)Tj
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(school diploma from Wilson High School in Washington.)Tj
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(After graduation, Liggins drove cross-country to California where he beg\
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(before landing)Tj
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(a job in the record industry. )Tj
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(From 1983 until 1984, Liggins worked in sales and management for)Tj
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(Light Records and as a production)Tj
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(coordinator for singer Patrick Anderson. )Tj
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(After a job with Motown Records fell)Tj
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(through, Liggins decided to move back to Washington,)Tj
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(D.C. in 1985 to help his mother, who was by then divorced)Tj
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(Liggins attended)Tj
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(night school at the University of the District of)Tj
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(Columbia, and worked at the radio station during the day. )Tj
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(From 1986 until)Tj
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(1994, Liggins worked in the sales)Tj
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(rise in ratings and)Tj
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(into the black. )Tj
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(At Liggins's urging the family business began to grow with the purchase \
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(in)Tj
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(Washington, D.C., and Baltimore, Maryland, thus the beginning of the Rad\
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(In 1994, Liggins took over the day-to-day operations of the family busin\
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(of Radio One, with his mother retaining ownership. )Tj
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(In 1995, Liggins earned his MBA degree)Tj
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(from the Wharton School of Business,)Tj
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(University of Pennsylvania. )Tj
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(In 1999, under Liggins's leadership, Radio One)Tj
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(African American owned company on the stock exchange. In)Tj
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(2000, Radio One purchased twenty-one radio stations from Clear Channel,)Tj
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(more than doubling the company\222s)Tj
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(American and urban)Tj
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(listeners with fifty-one stations in more than twenty cities.)Tj
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