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Finding Aid to The HistoryMakers ® Video Oral History with Cornell McBride, Sr.
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(Overview of the Collection)Tj
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(The HistoryMakers\2561900 S. Michigan Avenue Chicago, Illinois 60616)Tj
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(Creator:)Tj
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(McBride, Cornell)Tj
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(Title:)Tj
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(The HistoryMakers\256 Video Oral History Interview with Cornell McBride,\
Sr.,)Tj
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(Dates:)Tj
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(March 24, 2004)Tj
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(2004)Tj
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(Physical Description:)Tj
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(6 Betacame SP videocasettes \(2:45:00\).)Tj
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(Abstract:)Tj
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(Corporate chief executive and personal care chief executive Cornell McBr\
ide, Sr. \(1943 -)Tj
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(to)Tj
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(actually soften natural black hair. He later founded McBride Research La\
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(McBride was interviewed by The)Tj
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(HistoryMakers\256 on March 24, 2004, in Decatur,)Tj
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(Georgia. This collection is comprised of the original video footage of t\
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(Identification:)Tj
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(A2004_034)Tj
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(Language:)Tj
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(The interview and records are in English.)Tj
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(Biographical Note by The HistoryMakers\256)Tj
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(Cornell McBride, Sr., a pioneer in the black hair care industry, was bor\
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(He is founder,)Tj
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(president and CEO of McBride Research Laboratories, Inc. \(MRL\), which \
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(markets. McBride was raised in the poor community surrounding a)Tj
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(graduating from high school in 1961, he migrated north)Tj
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(Air Force in 1962 and served until 1967. That same year McBride, his wif\
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(and their baby daughter moved)Tj
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(back to Georgia. He attended Fort Valley University for three years then\
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(University in)Tj
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(developing a formula that)Tj
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(four national brands: Sta-Sof-Fro, Sof-N-Free, Moxie and Curly Perm. The\
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(company\222s annual revenues exceeded $40 million making)Tj
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(it one of the top Black hair care companies in the world.)Tj
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(In 1989, after a series of business troubles, McBride and his partner)Tj
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(sold M&M Products to Johnson Products.)Tj
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(McBride bounced back from financial decline in 1990 when he established \
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(and Design Essentials. )Tj
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(His distribution network includes the utilization)Tj
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(to take the products directly to beauty salons in the United)Tj
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