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Veronica Jones

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Information about Veronica Jones

Profile image of Veronica Jones

Profession

Category:
StyleMakers
Occupation(s):
Fashion Retail Entrepreneur

Favorites

Favorite Color:
Red
Favorite Food:
Exotic Food
Favorite Time of Year:
Fall, Spring, Summer
Favorite Vacation Spot:
Bali, Indonesia
Favorite Quote:
Let’s celebrate life.

Birthplace

Born:
10/3/1946
Birth Location:
Camden, New Jersey

Profession

Category:
StyleMakers
Occupation(s):
Fashion Retail Entrepreneur

Favorites

Favorite Color:
Red
Favorite Food:
Exotic Food
Favorite Time of Year:
Fall, Spring, Summer
Favorite Vacation Spot:
Bali, Indonesia
Favorite Quote:
Let’s celebrate life.

Birthplace

Born:
10/3/1946
Birth Location:
Camden
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Biography

For Veronica Jones, fashion is a way of life. Veronica Jones was born on October 3, 1946, in Camden, New Jersey. Jones's father died when she was a baby leaving her mother to raise her. Jones went on to attend college at Kent State University and the Laboratory Institute of Merchandising in New York City, with a dream of going into the fashion industry.

After graduation, Jones started out in Abraham & Straus's executive training program and from there she climbed the corporate ladder to buying positions at Gimbels in New York, and Joseph Magnin in San Francisco. She also served as a Vice President at both Gene Ewing Bis and Kenar Enterprises. Branching out on her own, she opened the Veronica Jones Showroom selling to Bergdorf Goodman, Neiman Marcus, Nordstroms and other high end department stores and boutiques across the country. Jones founded and operates Grandview, an upscale women's clothing store in Nyack, New York. Established in 1987, Grandview helped to pioneer the revitalization of downtown Nyack's commercial strip. In 2000, Jones opened a second store in the Strivers Row District of Harlem.

Believing strongly in developing African American commerce, Jones mentors young people in the fashion industry through an organization called Fashion Outreach. She hopes to increase and improve the quality of minority representation in the fashion industry. Her expertise, knowledge, and contacts have made her sought after in both the manufacturing and sales areas of the fashion industry. She is often cited as a pioneering entrepreneur and has appeared in Black Enterprise. Jones is the recipient of many awards among them the Black Achievement Award and a leadership award from the Black Retail Action Group.

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  • Tape: 1 Story: 1 - Slating of Veronica Jones interview
  • Tape: 1 Story: 2 - Veronica Jones lists her favorites
  • Tape: 1 Story: 3 - Veronica Jones details her father's origins and other family history
  • Tape: 1 Story: 4 - Veronica Jones briefly talks about commuting between California and New York
  • Tape: 1 Story: 5 - Veronica Jones recalls her mother's background and personality
  • Tape: 1 Story: 6 - Veronica Jones talks about the earliest memories of her childhood
  • Tape: 1 Story: 7 - Veronica Jones talks about the community of Camden, New Jersey
  • Tape: 1 Story: 8 - Veronica Jones recalls her personality as a child
  • Tape: 1 Story: 9 - Veronica Jones remembers an influential minister
  • Tape: 1 Story: 10 - Veronica Jones recalls her stepfather and his personality
  • Tape: 2 Story: 1 - Veronica Jones shares some anecdotes from her secondary school years
  • Tape: 2 Story: 2 - Veronica Jones details her early interests in fashion design
  • Tape: 2 Story: 3 - Veronica Jones talks about the women who influenced her as a child
  • Tape: 2 Story: 4 - Veronica Jones recalls her activities in high school
  • Tape: 2 Story: 5 - Veronica Jones details her favorite subjects in school and talks about her mother's style of cooking
  • Tape: 2 Story: 6 - Veronica Jones recalls her experience at Kent State University in the 1960s
  • Tape: 2 Story: 7 - Veronica Jones shares more of her experiences at Kent State University
  • Tape: 3 Story: 1 - Veronica Jones talks about the development of her fashion sense
  • Tape: 3 Story: 2 - Veronica Jones talks about how she chose fashion merchandising as a career
  • Tape: 3 Story: 3 - Veronica Jones recalls her education in fashion merchandising
  • Tape: 3 Story: 4 - Veronica Jones describes the American fashion designers getting started in the 1970s
  • Tape: 3 Story: 5 - Veronica Jones details her rise as a fashion buyer in New York
  • Tape: 3 Story: 6 - Veronica Jones recalls lessons learned on the sales floor
  • Tape: 3 Story: 7 - Veronica Jones details her various job changes in fashion buying
  • Tape: 3 Story: 8 - Veronica Jones talks about her promotion at Korvette's
  • Tape: 4 Story: 1 - Veronica Jones talks about women in the field of fashion merchandising
  • Tape: 4 Story: 2 - Veronica Jones briefly talks about gender bias in merchandising and the uniqueness of the A & S department store
  • Tape: 4 Story: 3 - Veronica Jones talks about the history of the Black Retail Action Group
  • Tape: 4 Story: 4 - Veronica Jones recalls the work environment at Federated Stores
  • Tape: 4 Story: 5 - Veronica Jones details why she left her job as buyer for the Abraham & Strauss department store
  • Tape: 4 Story: 6 - Veronica Jones shares her experiences at E. J. Korvette department store
  • Tape: 4 Story: 7 - Veronica Jones details her leap as a buyer for Joseph Magnin's fashion department store
  • Tape: 5 Story: 1 - Veronica Jones talks about her move to California and her experiences with the Joseph Magnin store
  • Tape: 5 Story: 2 - Veronica Jones talks about the demise of her former employers in the 1980s
  • Tape: 5 Story: 3 - Veronica describes her next career move after returning to New York in the 1980s
  • Tape: 5 Story: 4 - Veronica Jones recalls juggling her busy career with the illnesses of her husband and mother
  • Tape: 5 Story: 5 - Veronica Jones details her activities following the deaths of her husband and mother
  • Tape: 5 Story: 6 - Veronica Jones discusses her current activities
  • Tape: 5 Story: 7 - Veronica Jones talks about the changes she's seen in the fashion merchandising industry
  • Tape: 6 Story: 1 - Veronica Jones gives her thoughts on changes in the fashion industry
  • Tape: 6 Story: 2 - Veronica Jones talks about the future of blacks in the fashion merchandising industry
  • Tape: 6 Story: 3 - Veronica Jones talks about current fashion designers she admires
  • Tape: 6 Story: 4 - Veronica Jones gives her opinion on casual dress in the workplace
  • Tape: 6 Story: 5 - Veronica Jones discusses the African American fashion model
  • Tape: 6 Story: 6 - Veronica Jones talks about the 'Ebony Fashion Fair' and her hopes for blacks in the industry
  • Tape: 6 Story: 7 - Veronica Jones reflects on what her legacy may be
  • Tape: 7 Story: 1 - Photo - Veronica Jones, Lou Perez and an unidentified woman on Lou Perez's album, 'Of Latin Extraction', 1969
  • Tape: 7 Story: 2 - Photo - Veronica Jones models clothing in an article in 'Essence' magazine, 1971
  • Tape: 7 Story: 3 - Photo - Fashion portrait of Veronica Jones, ca. 1969-1970
  • Tape: 7 Story: 4 - Photo - Veronica Jones with her mother and Brenda Schofield, at a B.R.A.G. awards function, New York, New York, ca. 1983-1984
  • Tape: 7 Story: 5 - Photo - Veronica Jones with fashion designer, Toma Holley, visiting Paris, France, ca. 1977-1978
  • Tape: 7 Story: 6 - Photo - Veronica Jones with her fiancé at a reception for Alvin Ailey's dance company, New York, New York, 1985
  • Tape: 7 Story: 7 - Photo - Veronica Jones receives an award from the Black Retail Action Group, New York, New York, ca. 1990
  • Tape: 7 Story: 8 - Photo - Veronica Jones with others at the Black Retail Action Group's awards function, New York, New York, ca. 1990
  • Tape: 7 Story: 9 - Photo - Veronica Jones models clothing, New York, New York, ca. 1968
  • Tape: 7 Story: 10 - Photo - Veronica Jones's graduation photograph from the Laboratory Institute of Merchandising, New York, New York, 1968
  • Tape: 7 Story: 11 - Photo - Veronica Jones with her date, Alfred 'Butch' Green, at their high school prom, Cherry Hill, New Jersey, ca. 1963
  • Tape: 7 Story: 12 - Photo - Veronica Jones during her visit to Paris, France, ca. 1977-1978
  • Tape: 7 Story: 13 - Photo - Veronica Jones with her sister, Marilyn Blanchard, and friend Melanie Hunley-Ways, Camden, New Jersey, ca. 1954-1956
  • Tape: 7 Story: 14 - Photo - Veronica Jones with her childhood friends, Camden, New Jersey, ca. 1953
  • Tape: 7 Story: 15 - Photo - Veronica Jones as an infant, Pennsauken, New Jersey, ca. 1947
  • Tape: 7 Story: 16 - Photo - Second view of Veronica Jones as an infant, Pennsauken, New Jersey, ca. 1947
  • Tape: 7 Story: 17 - Photo - Veronica Jones as a toddler, Pennsauken, New Jersey, ca. 1948-1949
  • Tape: 7 Story: 18 - Photo - Veronica Jones as an infant with her parents, Pennsauken, New Jersey, ca. 1947
  • Tape: 7 Story: 19 - Photo - Second view of Veronica Jones as an infant with her parents, Pennsauken, New Jersey, ca. 1947
  • Tape: 7 Story: 20 - Photo - Veronica Jones on a tricycle with he cousin, Jackie Collins, Pennsauken, New Jersey, ca. 1948-1949
  • Tape: 7 Story: 21 - Photo - Veronica Jones with her friend, Melanie Hunley-Ways, in their Easter best, Camden, New Jersey, ca. 1951-1952
  • Tape: 7 Story: 22 - Photo - Veronica Jones in front of her home in Camden, New Jersey, ca. 1957-1958
  • Tape: 7 Story: 23 - Photo - Veronica Jones in her Easter best in front of her home in Camden, New Jersey, ca. 1957-1958
  • Tape: 7 Story: 24 - Photo - Veronica Jones as a toddler, Pennsauken, New Jersey, ca. 1948
  • Tape: 7 Story: 25 - Photo - Veronica Jones on her tricycle, Pennsauken, New Jersey, ca. 1950
  • Tape: 7 Story: 26 - Photo - Veronica Jones at age two in from of her home, Pennsauken, New Jersey, ca. 1948-1949
  • Tape: 7 Story: 27 - Photo - Veronica Jones's first grade class picture at John G. Whittier Elementary School, Camden, New Jersey, ca. 1953-1954
  • Tape: 7 Story: 28 - Photo - Veronica Jones with her cousin Jackie Collins, Pennsauken, New Jersey, ca. 1949-1950
  • Tape: 7 Story: 29 - Photo - Veronica Jones in her bathing suit on the beach in Atlantic City, New Jersey, ca. 1948-1949
  • Tape: 7 Story: 30 - Photo - Veronica Jones with her friend Shirley after her first day of school, Camden, New Jersey, ca. 1953-1954
  • Tape: 7 Story: 31 - Photo - Veronica Jones with her sled in Camden, New Jersey, ca. 1953-1954
  • Tape: 7 Story: 32 - Photo - Veronica Jones with her sister, Marilyn Blanchard-Washington on Easter Sunday, Camden, New Jersey, ca. 1956
  • Tape: 7 Story: 33 - Photo - Veronica Jones with her husband and wedding party, New York, New York, February, 1987
  • Tape: 7 Story: 34 - Photo - Veronica Jones's husband greets a new relative on his wedding day, New York, New York, February, 1987
  • Tape: 7 Story: 35 - Photo - Veronica Jones with her mother, Juanita Ford Jones Blanchard, New York, New York, 1980
  • Tape: 7 Story: 36 - Photo - Veronica Jones descending the staircase of her home on her wedding day, New York, New York, February, 1987
  • Tape: 7 Story: 37 - Photo - Veronica Jones with guests at her Christmas party in her apartment in Manhattan, New York, New York, December, 1984