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Troy Carter

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Information about Troy Carter

Profile image of Troy Carter

Profession

Category:
MusicMakers
Occupation(s):
Music Manager

Favorites

Favorite Color:
None
Favorite Food:
Chinese
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Martha's Vineyard
Favorite Quote:
You Can’t Fall Off The Floor.

Birthplace

Born:
11/14/1972
Birth Location:
Philadelphia, Pennsylvania

Profession

Category:
MusicMakers
Occupation(s):
Music Manager

Favorites

Favorite Color:
None
Favorite Food:
Chinese
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Martha's Vineyard
Favorite Quote:
You Can’t Fall Off The Floor.

Birthplace

Born:
11/14/1972
Birth Location:
Philadelphia
See how Troy Carter is related to other HistoryMakers

Biography

Music manager Troy Carter was born on November 14, 1972 in Philadelphia, Pennsylvania. He was raised in West Philadelphia, where he attended Huey Elementary and Sayre Middle School. In 1990, at the age of seventeen, Carter dropped out of West Philadelphia High School in pursuit of a career in the music industry.

Carter first worked for Will Smith and James Lassiter’s Overbrook Entertainment. He then joined Bad Boy Entertainment in 1995, where he worked with musical artists such as Notorious B.I.G. In 1999, Carter met and began to manage rapper Eve Jeffers. He subsequently co-founded his own management company called Erving Wonder, where he managed rap acts like Floetry and Nelly. In 2004, Erving Wonder was acquired by the Sanctuary Group.

In 2007, Carter was asked to manage Lady Gaga. That same year, he founded Coalition Media Group. In 2010, he established Coalition Media Group’s management division Atom Factory, where he serves as chairman and chief executive officer. Since then, Carter has managed the careers of numerous recording artists such as John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, the Ceremonies, and John Mayer.

In 2011, he co-founded The Backplane, a Silicon Valley-based startup branding company. In 2012, he created A \ IDEA, a product development and branding agency, as well as AF Square, an angel fund and technology consultancy with investments in over sixty startup companies including Spotify, Warby Parker, Songza, Dropbox, Fab, and Uber. In addition, Carter has established a beverage company called POPwater.

Carter has served as an Aspen Institute Henry Crown Fellow and sits on the boards of The Grammy Foundation, the T.J. Martell Foundation, the United Nations Foundation Global Entrepreneurs Council and The Buckley School.

Troy Carter was interviewed by The HistoryMakers on August 9, 2014.

See how Troy Carter is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Troy Carter's interview
  • Tape: 1 Story: 2 - Troy Carter lists his favorites
  • Tape: 1 Story: 3 - Troy Carter describes his mother's family background
  • Tape: 1 Story: 4 - Troy Carter remembers his mother's personality
  • Tape: 1 Story: 5 - Troy Carter describes his father's family background
  • Tape: 1 Story: 6 - Troy Carter talks about his father's research into his family lineage
  • Tape: 1 Story: 7 - Troy Carter remembers his parents' divorce
  • Tape: 1 Story: 8 - Troy Carter describes his earliest childhood memory
  • Tape: 1 Story: 9 - Troy Carter describes his early home life
  • Tape: 1 Story: 10 - Troy Carter talks about his early interests
  • Tape: 1 Story: 11 - Troy Carter describes the sights, sounds and smells of his childhood
  • Tape: 1 Story: 12 - Troy Carter describes his early education
  • Tape: 1 Story: 13 - Troy Carter talks about his father's incarceration, pt. 1
  • Tape: 1 Story: 14 - Troy Carter talks about his father's incarceration, pt. 2
  • Tape: 2 Story: 1 - Troy Carter talks about his father's accomplishments
  • Tape: 2 Story: 2 - Troy Carter recalls his challenges during his youth
  • Tape: 2 Story: 3 - Troy Carter talks about the crack cocaine epidemic in Philadelphia, Pennsylvania
  • Tape: 2 Story: 4 - Troy Carter remembers Lawrence Goodman
  • Tape: 2 Story: 5 - Troy Carter recalls his early interest in music
  • Tape: 2 Story: 6 - Troy Carter remembers getting into trouble as a teenager
  • Tape: 2 Story: 7 - Troy Carter recalls his mother's efforts to reform him and his brothers
  • Tape: 2 Story: 8 - Troy Carter talks about his hip hop group, 2 Too Many
  • Tape: 2 Story: 9 - Troy Carter talks about working with Will Smith and James Lassiter
  • Tape: 2 Story: 10 - Troy Carter recalls the breakup of 2 Too Many
  • Tape: 2 Story: 11 - Troy Carter remembers working with James Lassiter at Overbrook Entertainment in Beverly Hills, California
  • Tape: 3 Story: 1 - Troy Carter reflects upon his time with James Lassiter
  • Tape: 3 Story: 2 - Troy Carter remembers living in Los Angeles, California
  • Tape: 3 Story: 3 - Troy Carter talks about the mentorship of James Lassiter, pt. 1
  • Tape: 3 Story: 4 - Troy Carter talks about the mentorship of James Lassiter, pt. 2
  • Tape: 3 Story: 5 - Troy Carter recalls meeting P. Diddy
  • Tape: 3 Story: 6 - Troy Carter talks about his experiences as a concert organizer in Philadelphia, Pennsylvania
  • Tape: 3 Story: 7 - Troy Carter remembers Kenny Gamble
  • Tape: 3 Story: 8 - Troy Carter remembers the death of The Notorious B.I.G.
  • Tape: 3 Story: 9 - Troy Carter recalls managing Eve
  • Tape: 3 Story: 10 - Troy Carter talks about his experiences as Eve's manager
  • Tape: 4 Story: 1 - Troy Carter recalls selling Erving Wonder Entertainment to Sanctuary Records Group Ltd.
  • Tape: 4 Story: 2 - Troy Carter describes his experiences working for Sanctuary Records Group Ltd.
  • Tape: 4 Story: 3 - Troy Carter recalls reacquiring his company from Sanctuary Records Group Ltd.
  • Tape: 4 Story: 4 - Troy Carter talks about his professional setbacks in the mid-2000s
  • Tape: 4 Story: 5 - Troy Carter remembers meeting Lady Gaga
  • Tape: 4 Story: 6 - Troy Carter talks about his initial experiences as Lady Gaga's manager
  • Tape: 4 Story: 7 - Troy Carter recalls using social media to market Lady Gaga
  • Tape: 4 Story: 8 - Troy Carter talks about Lady Gaga's early tours
  • Tape: 4 Story: 9 - Troy Carter describes Lady Gaga's sudden popularity
  • Tape: 5 Story: 1 - Troy Carter talks about his working relationship with Lady Gaga
  • Tape: 5 Story: 2 - Troy Carter reflects upon his success with Lady Gaga
  • Tape: 5 Story: 3 - Troy Carter remembers his favorite Lady Gaga performance
  • Tape: 5 Story: 4 - Troy Carter describes the logistics of Lady Gaga's international tours
  • Tape: 5 Story: 5 - Troy Carter talks about celebrities' use of social media
  • Tape: 5 Story: 6 - Troy Carter talks about the corporate structure of Atom Factory, Inc.
  • Tape: 5 Story: 7 - Troy Carter describes his clientele
  • Tape: 5 Story: 8 - Troy Carter talks about his clients' philanthropic work
  • Tape: 5 Story: 9 - Troy Carter describes his experiences as a technology investor
  • Tape: 5 Story: 10 - Troy Carter describes the diversification of the Atom Factory, Inc.
  • Tape: 6 Story: 1 - Troy Carter talks about his technology company investments
  • Tape: 6 Story: 2 - Troy Carter talks about the social media platform Backplane
  • Tape: 6 Story: 3 - Troy Carter talks about ending his professional relationship with Lady Gaga
  • Tape: 6 Story: 4 - Troy Carter talks about the importance of mentorship
  • Tape: 6 Story: 5 - Troy Carter talks about his mentors
  • Tape: 6 Story: 6 - Troy Carter reflects upon his connection to Reginald F. Lewis
  • Tape: 6 Story: 7 - Troy Carter reflects upon the legacy of his generation
  • Tape: 6 Story: 8 - Troy Carter describes his hopes and concerns for the African American community
  • Tape: 6 Story: 9 - Troy Carter talks about his family