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Stuart Rankin

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Information about Stuart Rankin

Profile image of Stuart Rankin

Profession

Category:
MediaMakers
Occupation(s):
Advertising Manager

Favorites

Favorite Color:
Blue
Favorite Food:
All Food
Favorite Time of Year:
All Seasons
Favorite Vacation Spot:
Nassau, Bahamas, Phoenix, Arizona
Favorite Quote:
It Is Very Interesting, But It Is Really Not Important.

Birthplace

Born:
11/24/1936
Birth Location:
Springfield, Massachusetts

Profession

Category:
MediaMakers
Occupation(s):
Advertising Manager

Favorites

Favorite Color:
Blue
Favorite Food:
All Food
Favorite Time of Year:
All Seasons
Favorite Vacation Spot:
Nassau, Bahamas, Phoenix, Arizona
Favorite Quote:
It Is Very Interesting, But It Is Really Not Important.

Birthplace

Born:
11/24/1936
Birth Location:
Springfield
See how Stuart Rankin is related to other HistoryMakers

Biography

Advertising executive Stuart Rankin was born in Springfield, Massachusetts, on November 24, 1936. After attending grade school there, his family moved to Cincinnati, Ohio, when he was eleven years old. Graduating from high school in 1956, Rankin went on to attend the Ohio State University, earning a B.S. in education in 1961.

Rankin began his career in advertising in 1963, working with Johnson Publishing. In 1965, he moved to Chicago advertising giant Leo Burnett, working with clients such as Procter & Gamble and Philip Morris. He was also part of a team that provided marketing seminars to M.B.A. students at Big Ten universities. Leaving Leo Burnett in 1971, Rankin joined Jesse Owens & Associates as a senior consultant and served as vice president. He remained there for ten years, working with Mercedes Benz and Walt Disney Productions, among others. Rankin became the advertising manager for the New York Times Company in 1981, and in 1987 he left to form Equinox Advertising. During his nine years there, he serviced such clients as Anheuser-Busch, Kentucky Fried Chicken and Ameritech.

Since retiring in 1996, Rankin has served as an advertising and marketing consultant to a number of organizations. He is married to Marlene Owens Rankin, the daughter of track star Jesse Owens, and has served as a special consultant to the Jesse Owens Foundation. Active as a teacher, as well, Rankin has taught courses at Northwestern University and in the Chicago Public Schools. Rankin is also active with the alumni advisory board of his alma mater, Ohio State, serving on both the advisory council to the president and the communications advisory committee to the president. Rankin and his wife have been married for more than forty years. They have one son.

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  • Tape: 1 Story: 1 - Slating of Stuart Rankin's interview
  • Tape: 1 Story: 2 - Stuart Rankin lists his favorites
  • Tape: 1 Story: 3 - Stuart Rankin talks about his maternal family history
  • Tape: 1 Story: 4 - Stuart Rankin describes moving from Ahmerst, Massachusetts to Cincinnati, Ohio in 1947
  • Tape: 1 Story: 5 - Stuart Rankin talks about his paternal family history
  • Tape: 1 Story: 6 - Stuart Rankin recalls his great-uncle, a sharpshooter who traveled with Annie Oakley
  • Tape: 1 Story: 7 - Stuart Rankin remembers being a subject in Kenneth and Mamie Clark's Doll Test when he was in third grade
  • Tape: 1 Story: 8 - Stuart Rankin describes the sights, sounds, and smells of growing up in Amherst, Massachusetts
  • Tape: 1 Story: 9 - Stuart Rankin explains how his mother met his stepfather Baron Jones
  • Tape: 1 Story: 10 - Stuart Rankin talks about stealing 7-Up from a factory in Cincinnati, Ohio, pt. 1
  • Tape: 2 Story: 1 - Stuart Rankin talks about stealing 7-Up from a factory in Cincinnati, Ohio, pt. 2
  • Tape: 2 Story: 2 - Stuart Rankin talks about his exposure to music as a child and his childhood best friends
  • Tape: 2 Story: 3 - Stuart Rankin talks about the reputation of the Pettijohn family in the community of Amherst, Massachusetts, pt. 1
  • Tape: 2 Story: 4 - Stuart Rankin talks about the reputation of the Pettijohn family in the community of Amherst, Massachusetts, pt. 2
  • Tape: 2 Story: 5 - Stuart Rankin describes his experience in elementary school in Amherst, Massachusetts and Cincinnati, Ohio
  • Tape: 2 Story: 6 - Stuart Rankin describes the activities he was involved in and his transformation as a student at Withrow High School in Cincinnati, Ohio, pt. 1
  • Tape: 2 Story: 7 - Stuart Rankin describes the activities he was involved in and his transformation as a student at Withrow High School in Cincinnati, Ohio, pt. 2
  • Tape: 2 Story: 8 - Stuart Rankin talks about the football players at The Ohio State University and the football coach Woody Hayes
  • Tape: 2 Story: 9 - Stuart Rankin describes his best and worst experiences with professors at The Ohio State University in Columbus, Ohio
  • Tape: 3 Story: 1 - Stuart Rankin recalls living off-campus while a student at The Ohio State University in Columbus, Ohio
  • Tape: 3 Story: 2 - Stuart Rankin describes how he met his wife, HistoryMaker Marlene Owens Rankin
  • Tape: 3 Story: 3 - Stuart Rankin talks about his father-in-law, Olympian Jesse Owens
  • Tape: 3 Story: 4 - Stuart Rankin recalls his wife, HistoryMaker Marlene Owens Rankin, being crowned the first black homecoming queen at The Ohio State University, pt. 1
  • Tape: 3 Story: 5 - Stuart Rankin recalls his wife, HistoryMaker Marlene Owens Rankin, being crowned the first black homecoming queen at The Ohio State University, pt. 2
  • Tape: 3 Story: 6 - Stuart Rankin talks about his time in the U.S. Army Reserves after graduating in 1961 from The Ohio State University in Columbus, Ohio
  • Tape: 3 Story: 7 - Stuart Rankin talks about teaching at Nathan Davis Elementary School and Hyde Park High School in Chicago, Illinois
  • Tape: 3 Story: 8 - Stuart Rankin talks about developing an African American history curriculum with HistoryMaker Timuel Black at Hyde Park High School in Chicago, Illinois
  • Tape: 3 Story: 9 - Stuart Rankin describes interviewing with and being hired by Johnson Publishing
  • Tape: 4 Story: 1 - Stuart Rankin explains how HistoryMaker John H. Johnson secured Zenith to advertise in Johnson publications like Ebony and Jet magazines
  • Tape: 4 Story: 2 - Stuart Rankin talks about the pioneers in designing advertisements featuring African Americans and targeted to the African American community
  • Tape: 4 Story: 3 - Stuart Rankin recalls his first experience traveling on business for Johnson Publishing Company
  • Tape: 4 Story: 4 - Stuart Rankin talks about his tenure at Leo Burnett Worldwide, Inc. from 1966 to 1971, pt. 1
  • Tape: 4 Story: 5 - Stuart Rankin talks about his tenure at Leo Burnett Worldwide, Inc. from 1966 to 1971, pt. 2
  • Tape: 4 Story: 6 - Stuart Rankin talks about talks about discrimination against African Americans, Jewish people and women at Leo Burnett Worldwide, Inc.
  • Tape: 4 Story: 7 - Stuart Rankin explains why he left Leo Burnett Worldwide, Inc. to start Jesse Owens & Associates
  • Tape: 4 Story: 8 - Stuart Rankin talks about working for the New York Times' magazine division advertising department
  • Tape: 5 Story: 1 - Stuart Rankin talks about the inception of his advertising agency Equinox Advertising
  • Tape: 5 Story: 2 - Stuart Rankin describes the creative strategy of his advertising agency, Equinox Advertising
  • Tape: 5 Story: 3 - Stuart Rankin talks about Equinox Advertising's accomplishments and the challenges of working with larger white agencies
  • Tape: 5 Story: 4 - Stuart Rankin talks about the decline of African American-owned advertising agencies
  • Tape: 5 Story: 5 - Stuart Rankin talks about the decline of Equinox Advertising and explains why he left the company
  • Tape: 5 Story: 6 - Stuart Rankin describes the changes in the fee structure between advertising agencies and their clients
  • Tape: 5 Story: 7 - Stuart Rankin explains the work he has done since his retirement in 1996
  • Tape: 5 Story: 8 - Stuart Rankin reflects upon the success of Equinox Advertising
  • Tape: 5 Story: 9 - Stuart Rankin describes his concerns for the African American community
  • Tape: 6 Story: 1 - Stuart Rankin reflects upon his legacy
  • Tape: 6 Story: 2 - Stuart Rankin considers what he would have done differently in his life
  • Tape: 6 Story: 3 - Stuart Rankin describes how he would like to be remembered