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Sandra Miller Jones

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Information about Sandra Miller Jones

Profile image of Sandra Miller Jones

Profession

Category:
MediaMakers
Occupation(s):
Marketing Chief Executive

Favorites

Favorite Color:
Yellow
Favorite Food:
None
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Paris, France
Favorite Quote:
None

Birthplace

Born:
8/6/1946
Birth Location:
Winston-Salem, North Carolina

Profession

Category:
MediaMakers
Occupation(s):
Marketing Chief Executive

Favorites

Favorite Color:
Yellow
Favorite Food:
None
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Paris, France
Favorite Quote:
None

Birthplace

Born:
8/6/1946
Birth Location:
Winston-Salem
See how Sandra Miller Jones is related to other HistoryMakers

Biography

Marketing executive Sandra Miller Jones was born on August 6, 1946 in Winston-Salem, North Carolina. In 1968, Jones received her B.A. degree in sociology from Howard University, where she was a member of the Alpha Kappa Alpha Sorority. She then became the first African American woman to graduate from Northwestern University's Kellogg School of Business when she received her M.B.A. degree in 1971.

Upon graduation, Jones was hired as the first African American woman manager at Quaker Oats Company, where she managed several of the company’s major franchises including the $100 million-plus Quaker Oatmeal franchise. In 1978, Jones left Quaker Oats and founded Segmented Marketing Services, Inc. (SMSi), a national marketing services company. SMSi’s client list includes Procter & Gamble, Blue Cross and Blue Shield, Revlon, Quaker Oats, Kraft Foods, General Mills, and the United States Postal Service, among others. In 2013, Jones founded SMSi Health Insurance Solutions, whose mission is to help underserved consumers acquire affordable health insurance. She also became an adjunct professor of marketing at Wake Forest University’s Babcock School of Management.

Jones helped establish the National Black MBA Association and the Chicago Minority Purchasing Council, and helped start a business initiative for the League of Black Women in Chicago, Illinois. She has served as board chair of the Jack and Jill of American Foundation’s WIN (We Invest Now) for Tomorrow, a program that teaches financial and investment skills to African American teenagers. She has also served on the boards of Family Services, Inc. and Summit School in Winston-Salem, as well as board chair of the Winston-Salem YWCA. In addition, she was active in women’s and youth activities at Goler Memorial AME Zion Church in Winston-Salem.

Jones is married to her business partner, Lafayette Jones. They have one daughter, Bridgette.

Sandra Miller Jones was interviewed by The HistoryMakers on August 14, 2014.

See how Sandra Miller Jones is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Sandra Miller Jones' interview
  • Tape: 1 Story: 2 - Sandra Miller Jones lists her favorites
  • Tape: 1 Story: 3 - Sandra Miller Jones describes her mother's family background
  • Tape: 1 Story: 4 - Sandra Miller Jones describes her father's family background
  • Tape: 1 Story: 5 - Sandra Miller Jones talks about her father's education and profession
  • Tape: 1 Story: 6 - Sandra Miller Jones describes her parents' personalities and who she takes after
  • Tape: 1 Story: 7 - Sandra Miller Jones lists her siblings
  • Tape: 1 Story: 8 - Sandra Miller Jones describes her earliest childhood memory
  • Tape: 1 Story: 9 - Sandra Miller Jones describes her home in Winston-Salem, North Carolina
  • Tape: 1 Story: 10 - Sandra Miller Jones describes the sights, sounds and smells of her childhood
  • Tape: 1 Story: 11 - Sandra Miller Jones remembers Kimberley Park Elementary School in Winston-Salem, North Carolina
  • Tape: 1 Story: 12 - Sandra Miller Jones describes the African American community in Winston-Salem, North Carolina
  • Tape: 1 Story: 13 - Sandra Miller Jones remembers John W. Paisley Senior High School in Winston-Salem, North Carolina
  • Tape: 2 Story: 1 - Sandra Miller Jones talks about the Safe Bus Company in Winston-Salem, North Carolina
  • Tape: 2 Story: 2 - Sandra Miller Jones remembers Goler Memorial A.M.E. Zion Church in Winston-Salem, North Carolina
  • Tape: 2 Story: 3 - Sandra Miller Jones recalls her extracurricular activities
  • Tape: 2 Story: 4 - Sandra Miller Jones remembers the entertainment of her youth
  • Tape: 2 Story: 5 - Sandra Miller Jones remembers her favorite teacher
  • Tape: 2 Story: 6 - Sandra Miller Jones talks about the influence of Winston-Salem Teachers College in Winston-Salem, North Carolina
  • Tape: 2 Story: 7 - Sandra Miller Jones recalls her decision to study sociology at Howard University
  • Tape: 2 Story: 8 - Sandra Miller Jones recalls the takeover of the administration building at Howard University
  • Tape: 2 Story: 9 - Sandra Miller Jones describes her decision to attend the Graduate School of Management at Northwestern University
  • Tape: 2 Story: 10 - Sandra Miller Jones talks about her extracurricular activities at Howard University
  • Tape: 2 Story: 11 - Sandra Miller Jones describes her experiences at the Graduate School of Management in Chicago, Illinois
  • Tape: 3 Story: 1 - Sandra Miller Jones talks about the influence of sociology in business
  • Tape: 3 Story: 2 - Sandra Miller Jones describes her position at the Quaker Oats Company
  • Tape: 3 Story: 3 - Sandra Miller Jones remembers the black business leadership of Chicago, Illinois
  • Tape: 3 Story: 4 - Sandra Miller Jones recalls the founding of the National Black MBA Association
  • Tape: 3 Story: 5 - Sandra Miller Jones remembers Charles H. Curry
  • Tape: 3 Story: 6 - Sandra Miller Jones talks about the administration of the Graduate School of Management at Northwestern University
  • Tape: 3 Story: 7 - Sandra Miller Jones describes her role at the Quaker Oats Company
  • Tape: 3 Story: 8 - Sandra Miller Jones remembers working with minority businesses at the Quaker Oats Company
  • Tape: 3 Story: 9 - Sandra Miller Jones describes her accomplishments at the Quaker Oats Company
  • Tape: 3 Story: 10 - Sandra Miller Jones describes her reasons for founding Segmented Marketing Services, Inc.
  • Tape: 4 Story: 1 - Sandra Miller Jones remembers her first client at Segmented Marketing Services, Inc.
  • Tape: 4 Story: 2 - Sandra Miller Jones talks about her parents' involvement in her company
  • Tape: 4 Story: 3 - Sandra Miller Jones talks about the early clientele of Segmented Marketing Services, Inc.
  • Tape: 4 Story: 4 - Sandra Miller Jones remembers meeting her husband, Lafayette Jones
  • Tape: 4 Story: 5 - Sandra Miller Jones remembers Harold Washington's mayoral campaign
  • Tape: 4 Story: 6 - Sandra Miller Jones talks about the logistics of Segmented Marketing Services, Inc.
  • Tape: 4 Story: 7 - Sandra Miller Jones describes her civic involvement
  • Tape: 4 Story: 8 - Sandra Miller Jones reflects upon her success as an entrepreneur
  • Tape: 5 Story: 1 - Sandra Miller Jones reflects upon the success of Segmented Marketing Services, Inc.
  • Tape: 5 Story: 2 - Sandra Miller Jones talks about the development of SMSi Health Insurance Solutions
  • Tape: 5 Story: 3 - Sandra Miller Jones talks about the future of SMSi Health Insurance Solutions
  • Tape: 5 Story: 4 - Sandra Miller Jones reflects upon her life
  • Tape: 5 Story: 5 - Sandra Miller Jones describes her business philosophy
  • Tape: 5 Story: 6 - Sandra Miller Jones reflects upon her legacy
  • Tape: 5 Story: 7 - Sandra Miller Jones shares her advice to aspiring entrepreneurs
  • Tape: 5 Story: 8 - Sandra Miller Jones describes her hopes and concerns for the African American community
  • Tape: 5 Story: 9 - Sandra Miller Jones talks about her adopted daughter
  • Tape: 5 Story: 10 - Sandra Miller Jones describes how she would like to be remembered
  • Tape: 6 Story: 1 - Sandra Miller Jones narrates her photographs