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Sandra Miller Jones

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Profile image of Sandra Miller Jones
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  • August 14, 2014


  • Category: MediaMakers
  • Occupation(s): Marketing Chief Executive


  • Born: August 6, 1946
  • Birth Location: Winston-Salem, North Carolina


  • Favorite Color: Yellow
  • Favorite Time of Year: Summer
  • Favorite Vacation Spot: Paris, France
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Marketing executive Sandra Miller Jones was born on August 6, 1946 in Winston-Salem, North Carolina. In 1968, Jones received her B.A. degree in sociology from Howard University, where she was a member of the Alpha Kappa Alpha Sorority. She then became the first African American woman to graduate from Northwestern University's Kellogg School of Business when she received her M.B.A. degree in 1971.

Upon graduation, Jones was hired as the first African American woman manager at Quaker Oats Company, where she managed several of the company’s major franchises including the $100 million-plus Quaker Oatmeal franchise. In 1978, Jones left Quaker Oats and founded Segmented Marketing Services, Inc. (SMSi), a national marketing services company. SMSi’s client list includes Procter & Gamble, Blue Cross and Blue Shield, Revlon, Quaker Oats, Kraft Foods, General Mills, and the United States Postal Service, among others. In 2013, Jones founded SMSi Health Insurance Solutions, whose mission is to help underserved consumers acquire affordable health insurance. She also became an adjunct professor of marketing at Wake Forest University’s Babcock School of Management.

Jones helped establish the National Black MBA Association and the Chicago Minority Purchasing Council, and helped start a business initiative for the League of Black Women in Chicago, Illinois. She has served as board chair of the Jack and Jill of American Foundation’s WIN (We Invest Now) for Tomorrow, a program that teaches financial and investment skills to African American teenagers. She has also served on the boards of Family Services, Inc. and Summit School in Winston-Salem, as well as board chair of the Winston-Salem YWCA. In addition, she was active in women’s and youth activities at Goler Memorial AME Zion Church in Winston-Salem.

Jones is married to her business partner, Lafayette Jones. They have one daughter, Bridgette.

Sandra Miller Jones was interviewed by The HistoryMakers on August 14, 2014.

Previews from the Digital Archive


Watch the full interview in the Digital Archive