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Robert Dale

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Information about Robert Dale

Profile image of Robert Dale

Profession

Category:
MediaMakers
Occupation(s):
Advertising Chief Executive

Favorites

Favorite Color:
Brown
Favorite Food:
Salmon
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Florida
Favorite Quote:
None

Birthplace

Born:
5/2/1943
Birth Location:
Chicago, Illinois

Profession

Category:
MediaMakers
Occupation(s):
Advertising Chief Executive

Favorites

Favorite Color:
Brown
Favorite Food:
Salmon
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Florida
Favorite Quote:
None

Birthplace

Born:
5/2/1943
Birth Location:
Chicago
See how Robert Dale is related to other HistoryMakers

Biography

CEO of R.J. Dale Advertising & Public Relations, Robert J. Dale was born on May 2, 1943 in Chicago, Illinois. As a child, he attended Chicago’s St. Cyril Elementary School. After graduating from Chicago Vocational High School in 1961, Dale went on to serve in the United States Air Force. He was stationed in Amarillo, Texas and served as a member of the U.S. Air Force basketball team.

Dale married Ottie Andre’ Bryant of Nashville, Tennessee in 1966 and then moved to Phoenix, Arizona and enrolled at Arizona State University where he pursued his B.S. degree in business and was elected president of the Black Student Union. There, he led efforts encouraging the administration to have cultural educational assistance and housing for black students. During this time, he was also elected student senator from the college of business. Dale continued his education by pursuing his M.B.A. at Stanford University. Then in 1973, Dale was hired as a local account executive at Kaiser Broadcasting in Chicago. He then was promoted to national account executive at Kaiser Spot Television Sales.

Dale co-founded R.J. Dale Advertising & Public Relations in 1979, with the hopes of bringing a unique business approach to African American advertising. Since its inception, R.J. Dale Advertising & Public Relations has been ranked among the leading black owned agencies by Black Enterprise Magazine. Its practice focused on general market and segment specific programs.

Dale has served on the boards of the Chicago State University College of Business, the Black Public Relations Society, the March of Dimes Birth Defects Foundation, the Black Ensemble Theatre, the Association of Business Leaders and Entrepreneurs and the Institute of Positive Education where he was elected board president.

Dale was interviewed by The HistoryMakers on February 18, 2008.

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  • Tape: 1 Story: 1 - Slating of Robert Dale's interview
  • Tape: 1 Story: 2 - Robert Dale lists his favorites
  • Tape: 1 Story: 3 - Robert Dale details his mother's family history
  • Tape: 1 Story: 4 - Robert Dale discusses his mother's move to Chicago, Illinois and her family there
  • Tape: 1 Story: 5 - Robert Dale describes his mother's personality
  • Tape: 1 Story: 6 - Robert Dale talks about his father's background
  • Tape: 1 Story: 7 - Robert Dale describes how his parents met
  • Tape: 1 Story: 8 - Robert Dale describes his likeness to his parents
  • Tape: 1 Story: 9 - Robert Dale talks about his brother
  • Tape: 1 Story: 10 - Robert Dale recounts his earliest childhood memories
  • Tape: 1 Story: 11 - Robert Dale describes his childhood neighborhood
  • Tape: 1 Story: 12 - Robert Dale describes the sights, sounds and smells of his childhood
  • Tape: 1 Story: 13 - Robert Dale discusses his early childhood education at Catholic schools in Chicago, Illinois
  • Tape: 2 Story: 1 - Robert Dale recalls his experiences at Corpus Christi Catholic Elementary School and St. Cyril Elementary School in Chicago, Illinois
  • Tape: 2 Story: 2 - Robert Dale details his experience of racial discrimination in the Catholic school system and how he ended up attending Chicago Vocational School
  • Tape: 2 Story: 3 - Robert Dale recounts his experiences at Chicago Vocational School in Chicago, Illinois
  • Tape: 2 Story: 4 - Robert Dale recalls his decision to enter the U.S. military and his experiences in the U.S. Air Force
  • Tape: 2 Story: 5 - Robert Dale talks about his family's limited engagement with the Civil Rights Movement
  • Tape: 2 Story: 6 - Robert Dale explains how he became a dental assistant in the U.S. Air Force
  • Tape: 2 Story: 7 - Robert Dale recounts his decision to move to Phoenix, Arizona enroll at Arizona State University
  • Tape: 3 Story: 1 - Robert Dale explains how he pursued a degree in Business at Arizona State University despite racist obstruction
  • Tape: 3 Story: 2 - Robert Dale recalls his recruitment to Stanford Graduate School of Business in Stanford, California
  • Tape: 3 Story: 3 - Robert Dale recalls his involvement with the Civil Rights Movement through youth outreach and campus activism
  • Tape: 3 Story: 4 - Robert Dale talks about encountering subtle racism when invited to Brigham Young University in Provo, Utah
  • Tape: 3 Story: 5 - Robert Dale recounts the achievements of the Black Liberation Organizational Committee at the University of Arizona in Phoenix, Arizona
  • Tape: 3 Story: 6 - Robert Dale describes working for Nairobi Day School, a private African-centered institution, in 1971
  • Tape: 3 Story: 7 - Robert Dale discusses his graduate studies at Stanford Graduate School of Business in Stanford, California
  • Tape: 3 Story: 8 - Robert Dale recalls obtaining his first job with Kaiser Broadcasting Corporation in 1973 despite initial discrimination
  • Tape: 3 Story: 9 - Robert Dale describes becoming one of the top salesmen at Kaiser Broadcasting Corporation
  • Tape: 4 Story: 1 - Robert Dale describes encountering the glass ceiling after being promoted to national salesman at Kaiser Broadcasting Corporation
  • Tape: 4 Story: 2 - Robert Dale recounts creating R.J. Dale Marketing Consultants and later co-founding the agency Adworks with Bernard Boswell in 1979
  • Tape: 4 Story: 3 - Robert Dale remembers Vince Cullers
  • Tape: 4 Story: 4 - Robert Dale explains how racism limited the advancement black-owned advertising agencies
  • Tape: 4 Story: 5 - Robert Dale talks about his identity as a businessman and how he developed an understanding of advertising
  • Tape: 4 Story: 6 - Robert Dale reflects upon his clients and African American companies who do marketing and advertising in-house
  • Tape: 4 Story: 7 - Robert Dale describes R.J. Dale Advertising's successful campaign for the Illinois State Lottery in 2004
  • Tape: 4 Story: 8 - Robert Dale recounts how R.J. Dale Advertising was excessively audited after obtaining the Illinois State Lottery account
  • Tape: 5 Story: 1 - Robert Dale explains how racial discrimination resulted in an unfair contract for R.J. Advertising with the Illinois State Lottery
  • Tape: 5 Story: 2 - Robert Dale talks about the future of R.J. Advertising and his concerns for black-owned advertising agencies
  • Tape: 5 Story: 3 - Robert Dale recounts R.J. Advertising's involvement with various political campaigns in Illinois
  • Tape: 5 Story: 4 - Robert Dale talks about why he would not do anything differently in his life
  • Tape: 5 Story: 5 - Robert Dale describes his hopes and concerns for the African American community
  • Tape: 5 Story: 6 - Robert Dale talks about his involvement with African-centered schools and his belief in African-centered education
  • Tape: 5 Story: 7 - Robert Dale reflects upon his legacy
  • Tape: 5 Story: 8 - Robert Dale talks about his family
  • Tape: 5 Story: 9 - Robert Dale describes the influence of the Honorable Elijah Muhammed
  • Tape: 5 Story: 10 - Robert Dale talks about how he would like to be remembered