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Ricki Fairley

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Information about Ricki Fairley

Profile image of Ricki Fairley

Profession

Category:
MediaMakers
Occupation(s):
Marketing Executive

Favorites

Favorite Color:
Purple
Favorite Food:
Hot Fudge Sundaes
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Negril, Jamaica
Favorite Quote:
No Is Never The Answer, It's Always How.

Birthplace

Born:
6/17/1956
Birth Location:
Washington, District of Columbia

Profession

Category:
MediaMakers
Occupation(s):
Marketing Executive

Favorites

Favorite Color:
Purple
Favorite Food:
Hot Fudge Sundaes
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Negril, Jamaica
Favorite Quote:
No Is Never The Answer, It's Always How.

Birthplace

Born:
6/17/1956
Birth Location:
Washington
See how Ricki Fairley is related to other HistoryMakers

Biography

Marketing executive Ricki Fairley was born on June 17, 1956 in Washington, D.C. to Wilma Holmes and Richard Fairley. She graduated from Dartmouth College in 1978 with her B.A. degree in English. She went on to receive her M.B.A. degree from Northwestern University’s Kellogg School of Management in 1981.

Upon graduation, Fairley was hired as an associate brand manager for McNeil Consumer Products Company in Fort Washington, Pennsylvania. She then worked as an associate brand manager at Nabisco from 1984 to 1988, and as senior brand manager at Reckitt & Colman from 1989 until 1995. In 1995, Fairley was named vice president of marketing for the SEGA Channel, and from 1996 to 2000, she served as marketing director for The Coca-Cola Company. She then worked as vice president of marketing for Chupa Chups USA from 2000 to 2003, and as partner and strategist for PowerPact, LLC from 2003 to 2005. In 2005, Fairley was hired as partner and senior vice president of strategy and planning for IMAGES USA, and promoted to chief marketing officer and partner in 2009. In February of 2012, Fairley established DOVE Marketing Inc., where she serves as president.

Fairley is the president emeritus of the Black Alumni of Dartmouth Association, is a member of the Dartmouth Committee on Trustees, and serves as board chair of Kenny Leon's True Colors Theatre Company. Fairley has also served on the boards of the Latin American Association, Ne-Yo’s Compound Foundation, and Move This World. She manages the relationship between the Links, Inc. and the White House Office of Public Engagement as a member of the National Women’s Issues and Economic Empowerment Committee, and is a member of the Silver Spring, Maryland Chapter of the Links, Inc.

Fairley holds the Leadership Award from the Creative Thinking Association of America, was named a Top 100 Marketer by Black Enterprise magazine in February 2011, and is a member of the 2011 Class of Leadership Atlanta. She received the Association of National Advertisers (ANA) 2013 Multicultural Excellence Award for the African American radio advertising for the Obama for America campaign.

Fairley has two daughters, Amanda and Hayley; both are graduates of Dartmouth College.

Ricki Fairley was interviewed by The HistoryMakers on January 31, 2014.

See how Ricki Fairley is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Ricki Fairley's interview
  • Tape: 1 Story: 2 - Ricki Fairley lists her favorites
  • Tape: 1 Story: 3 - Ricki Fairley describes her mother's family background
  • Tape: 1 Story: 4 - Ricki Fairley remembers her maternal grandparents
  • Tape: 1 Story: 5 - Ricki Fairley describes her father's family background
  • Tape: 1 Story: 6 - Ricki Fairley talks about her paternal great-grandmother's memories of Frederick Douglass
  • Tape: 1 Story: 7 - Ricki Fairley talks about her paternal family's emphasis on education
  • Tape: 1 Story: 8 - Ricki Fairley describes her father's educational experiences
  • Tape: 1 Story: 9 - Ricki Fairley talks about her parents' relationship
  • Tape: 1 Story: 10 - Ricki Fairley describes her parents' personalities and her likeness to them
  • Tape: 1 Story: 11 - Ricki Fairley talks about her sister and immediate family
  • Tape: 2 Story: 1 - Ricki Fairley describes her earliest childhood memory
  • Tape: 2 Story: 2 - Ricki Fairley describes her upbringing in Silver Spring, Maryland
  • Tape: 2 Story: 3 - Ricki Fairley describes her schooling
  • Tape: 2 Story: 4 - Ricki Fairley remembers her father's emphasis on Ivy League education
  • Tape: 2 Story: 5 - Ricki Fairley talks about her early interests and activities
  • Tape: 2 Story: 6 - Ricki Fairley remembers her first exposure to black advertising
  • Tape: 2 Story: 7 - Ricki Fairley talks about her father's involvement in her career
  • Tape: 2 Story: 8 - Ricki Fairley remembers her experiences at the Academy of the Holy Cross in Kensington, Maryland
  • Tape: 2 Story: 9 - Ricki Fairley talks about her early literary interests
  • Tape: 2 Story: 10 - Ricki Fairley remembers traveling with her family
  • Tape: 3 Story: 1 - Ricki Fairley recalls her arrival at Dartmouth College in Hanover, New Hampshire
  • Tape: 3 Story: 2 - Ricki Fairley talks about the black community at Dartmouth College in Hanover, New Hampshire
  • Tape: 3 Story: 3 - Ricki Fairley remembers adjusting to college life
  • Tape: 3 Story: 4 - Ricki Fairley recalls her influences at Dartmouth College
  • Tape: 3 Story: 5 - Ricki Fairley remembers the all-black cheerleading team at Dartmouth College
  • Tape: 3 Story: 6 - Ricki Fairley recalls her decision to attend the Kellogg School of Management in Evanston, Illinois
  • Tape: 3 Story: 7 - Ricki Fairley reflects upon her father
  • Tape: 3 Story: 8 - Ricki Fairley recalls her experiences at the Kellogg School of Management in Evanston, Illinois
  • Tape: 3 Story: 9 - Ricki Fairley remembers her internship at the McNeil Consumer Products Company
  • Tape: 3 Story: 10 - Ricki Fairley talks about her first marketing position at the McNeil Consumer Products Company
  • Tape: 4 Story: 1 - Ricki Fairley describes Johnson and Johnson Products' response to the Chicago Tylenol murders
  • Tape: 4 Story: 2 - Ricki Fairley remembers marketing Children's Tylenol and CoTylenol
  • Tape: 4 Story: 3 - Ricki Fairley remembers working for RJR Nabisco, Inc.
  • Tape: 4 Story: 4 - Ricki Fairley remembers her experiences at Reckitt and Colman plc
  • Tape: 4 Story: 5 - Ricki Fairley describes the collapse of the Sega Channel
  • Tape: 4 Story: 6 - Ricki Fairley recalls the discrimination against mothers in Corporate America
  • Tape: 4 Story: 7 - Ricki Fairley describes her role at The Coca-Cola Company
  • Tape: 5 Story: 1 - Ricki Fairley recalls establishing the Idea Works think tank at The Coca-Cola Company
  • Tape: 5 Story: 2 - Ricki Fairley remembers creating the Dasani bottled water brand
  • Tape: 5 Story: 3 - Ricki Fairley recalls developing the Coke Cards promotion
  • Tape: 5 Story: 4 - Ricki Fairley remembers initiating The Coca-Cola Foundation's sponsorship of the Essence Music Festival
  • Tape: 5 Story: 5 - Ricki Fairley remembers The Coca-Cola Company's advertising deal with the 'Tom Joyner Morning Show'
  • Tape: 5 Story: 6 - Ricki Fairley describes her work at Chupa Chups U.S.A.
  • Tape: 5 Story: 7 - Ricki Fairley remembers marketing pasta during the low carb diet trend
  • Tape: 5 Story: 8 - Ricki Fairley recalls marketing Hillshire Farm to the black community
  • Tape: 6 Story: 1 - Ricki Fairley describes Hillshire Farm's relationship with Steve Harvey
  • Tape: 6 Story: 2 - Ricki Fairley remembers the impact of her breast cancer diagnosis
  • Tape: 6 Story: 3 - Ricki Fairley remembers her work on President Barack Obama's reelection campaign, pt. 1
  • Tape: 6 Story: 4 - Ricki Fairley remembers her work on President Barack Obama's reelection campaign, pt. 2
  • Tape: 6 Story: 5 - Ricki Fairley talks about founding DOVE Marketing, Inc.
  • Tape: 6 Story: 6 - Ricki Fairley talks about the future of black advertising firms
  • Tape: 6 Story: 7 - Ricki Fairley describes her company, DOVE Marketing, Inc.
  • Tape: 6 Story: 8 - Ricki Fairley talks about her breast cancer advocacy
  • Tape: 6 Story: 9 - Ricki Fairley reflects upon her life
  • Tape: 6 Story: 10 - Ricki Fairley talks about her father's perspective on her career
  • Tape: 7 Story: 1 - Ricki Fairley describes her hopes and concerns for the African American community
  • Tape: 7 Story: 2 - Ricki Fairley talks about the support for black entrepreneurs
  • Tape: 7 Story: 3 - Ricki Fairley reflects upon her legacy and how she would like to be remembered