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Renetta Earldeane McCann

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Information about Renetta Earldeane McCann

Profile image of Renetta Earldeane McCann

Profession

Category:
BusinessMakers
Occupation(s):
Advertising Chief Executive

Favorites

Favorite Color:
Blue
Favorite Food:
Hamburgers
Favorite Time of Year:
Spring
Favorite Vacation Spot:
Scottsdale, Arizona
Favorite Quote:
Do Or Do Not. There Is No Try.

Birthplace

Born:
12/8/1956
Birth Location:
Chicago, Illinois

Profession

Category:
BusinessMakers
Occupation(s):
Advertising Chief Executive

Favorites

Favorite Color:
Blue
Favorite Food:
Hamburgers
Favorite Time of Year:
Spring
Favorite Vacation Spot:
Scottsdale, Arizona
Favorite Quote:
Do Or Do Not. There Is No Try.

Birthplace

Born:
12/8/1956
Birth Location:
Chicago
See how Renetta Earldeane McCann is related to other HistoryMakers

Biography

Renetta McCann, long time CEO of the Americas Starcom MediaVest Group, was born as Renetta E. Walker on December 8, 1956, in Chicago, Illinois. Raised by her mother, school teacher Editha Lorraine Collymore Walker, and grandmother, Renetta Collymore, McCann attended Holy Cross Elementary School, St. Phillip Neri School, and graduated from Aquinas Dominican High School in 1974. McCann, who excelled in forensics, earned her B.S. degree in Communications from Northwestern University in 1978.

McCann joined Chicago’s Leo Burnett advertising agency as a client service trainee in 1978, and rose rapidly to become Burnett’s first African American media supervisor the following year; she then became the first African American vice president of the company in 1988, and the first to be media director in 1989. As media director, McCann handled a variety of clients including Sony, Keebler, McDonald’s, and Dewar’s; she was named senior vice president in 1995. In 1998, McCann was promoted to managing director of Starcom; as Leo Burnett merged with D’Arcy, she became CEO of the Americas Starcom MediaVest Group. McCann was responsible for the operation of the largest office in the Starcom MediaVest Group network, encompassing Canada and the United States, and including Starcom; MediaVest; GM Planworks; and Starlink. Responsible for United States and Latin America, McCann oversaw all annual business plan development and finance issues; maintained client relationships; and drove the agency’s strategic planning functions.

McCann developed Starcom into one of the advertising industry’s top strategic planning think tanks. The winner of numerous Effies and Cannes Lions, McCann was selected as one of Ebony magazine’s 57 Most Intriguing Blacks and Black Enterprise designated her the 2002 Executive of the Year. McCann was chosen Media Maven by Advertising Age in 1991, while the Women’s Advertising Club of Chicago selected her as Advertising Woman of the Year for 2002. Profiled by Business Week and Chicago Magazine, Essence named McCann one of 50 Women Who Are Changing The World. In January of 2009, McCann took a sabbatical from her position at the Americas Starcom MediaVest Group, citing a need to spend time with her family and reflect on personal and professional goals.

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  • Tape: 1 Story: 1 - Slating of Renetta Earldeanne McCann's interview
  • Tape: 1 Story: 2 - Renetta Earldeanne McCann lists her favorites
  • Tape: 1 Story: 3 - Renetta Earldeanne McCann describes her mother's family background
  • Tape: 1 Story: 4 - Renetta Earldeanne McCann relates how her grandmother moved from Mobile, Alabama to Chicago, Illinois
  • Tape: 1 Story: 5 - Renetta Earldeanne McCann describes the occupations and personality of her mother's family members
  • Tape: 1 Story: 6 - Renetta Earldeanne McCann describes her father's family background
  • Tape: 1 Story: 7 - Renetta Earldeanne McCann describes her earliest childhood memory
  • Tape: 1 Story: 8 - Renetta Earldeanne McCann describes the sights, sounds, and smells of her childhood in Chicago, Illinois
  • Tape: 1 Story: 9 - Renetta Earldeanne McCann talks about attending Catholic schools during her childhood in Chicago, Illinois
  • Tape: 1 Story: 10 - Renetta Earldeanne McCann talks about moving to the South Shore neighborhood in Chicago, Illinois
  • Tape: 1 Story: 11 - Renetta Earldeanne McCann talks about the role of music in her childhood
  • Tape: 2 Story: 1 - Renetta Earldeanne McCann describes her childhood personality and her childhood activities in Chicago, Illinois
  • Tape: 2 Story: 2 - Renetta Earldeanne McCann describes her first encounters with racism as a child in South Shore, Chicago, Illinois
  • Tape: 2 Story: 3 - Renetta Earldeanne McCann describes her experience at Aquinas Dominican High School in Chicago, Illinois
  • Tape: 2 Story: 4 - Renetta Earldeanne McCann talks about her family's attitude towards civil rights
  • Tape: 2 Story: 5 - Renetta Earldeanne McCann talks about her personality and interests during her childhood in South Shore, Chicago, Illinois
  • Tape: 2 Story: 6 - Renetta Earldeanne McCann talks about her decision to attend Northwestern University in Evanston, Illinois
  • Tape: 3 Story: 1 - Slating of Renetta Earldeanne McCann's interview, session two
  • Tape: 3 Story: 2 - Renetta Earldeanne McCann describes the racial composition of the South Shore neighborhood of Chicago, Illinois during her childhood, pt. 1
  • Tape: 3 Story: 3 - Renetta Earldeanne McCann describes the racial composition of the South Shore neighborhood of Chicago, Illinois during her childhood, pt. 2
  • Tape: 3 Story: 4 - Renetta Earldeanne McCann describes attending Catholic schools while living in South Shore, Chicago, Illinois
  • Tape: 3 Story: 5 - Renetta Earldeanne McCann describes her family's perspective on the Civil Rights Movement
  • Tape: 3 Story: 6 - Renetta Earldeanne McCann remembers the assassinations of the Reverend Dr. Martin Luther King Jr. and Senator Robert Kennedy
  • Tape: 3 Story: 7 - Renetta Earldeanne McCann remembers the mass media entertainment she was interested in as a child and a teenager
  • Tape: 3 Story: 8 - Renetta Earldeanne McCann describes her activities at Aquinas Dominican High School, Chicago, Illinois
  • Tape: 3 Story: 9 - Renetta Earldeanne McCann talks about her experiences with campus life at Northwestern University in Evanston, Illinois
  • Tape: 3 Story: 10 - Renetta Earldeanne McCann talks about her academic pursuits at Northwestern University in Evanston, Illinois
  • Tape: 4 Story: 1 - Renetta Earldeanne McCann talks about her path to taking a job at Leo Burnett Company Inc.
  • Tape: 4 Story: 2 - Renetta Earldeanne McCann describes her job responsibilities at Leo Burnett Company Inc.
  • Tape: 4 Story: 3 - Renetta Earldeanne McCann talks about being one of the first African Americans in the media department at Leo Burnett Company Inc.
  • Tape: 4 Story: 4 - Renetta Earldeanne McCann talks about why she chose to work at Leo Burnett rather than an agency owned by African Americans
  • Tape: 4 Story: 5 - Renetta Earldeanne McCann describes how she became a media vice president at Leo Burnett Company Inc.
  • Tape: 4 Story: 6 - Renetta Earldeanne McCann describes her career at Leo Burnett Company Inc. after her promotion to vice president
  • Tape: 4 Story: 7 - Renetta Earldeanne McCann talks about her roles in management for Starcom North America
  • Tape: 5 Story: 1 - Renetta Earldeanne McCann explains the multiple paradoxes within businesses
  • Tape: 5 Story: 2 - Renetta Earldeanne McCann talks about some of the tactics and beliefs that have made her successful in business
  • Tape: 5 Story: 3 - Renetta Earldeanne McCann talks about modern trends in wealth creation
  • Tape: 5 Story: 4 - Renetta Earldeanne McCann talks about her beliefs about viable entrepreneurial pursuits in the modern economy
  • Tape: 5 Story: 5 - Renetta Earldeanne McCann describes her hopes for the African American community
  • Tape: 5 Story: 6 - Renetta Earldeanne McCann talks about her future plans to work in the not-for-profit sector
  • Tape: 5 Story: 7 - Renetta Earldeanne McCann reflects on the qualities that have made her successful in the corporate world