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Pluria Marshall, Jr.

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Information about Pluria Marshall, Jr.

Profile image of Pluria Marshall, Jr.

Profession

Category:
MediaMakers
Occupation(s):
Broadcast Executive
Publisher

Favorites

Favorite Color:
Blue
Favorite Food:
Hamburgers
Favorite Time of Year:
Winter
Favorite Vacation Spot:
Hawaii
Favorite Quote:
Don't Make Dollars That Don't Make Cents.

Birthplace

Born:
1/17/1962
Birth Location:
Houston, Texas

Profession

Category:
MediaMakers
Occupation(s):
Broadcast Executive
Publisher

Favorites

Favorite Color:
Blue
Favorite Food:
Hamburgers
Favorite Time of Year:
Winter
Favorite Vacation Spot:
Hawaii
Favorite Quote:
Don't Make Dollars That Don't Make Cents.

Birthplace

Born:
1/17/1962
Birth Location:
Houston
See how Pluria Marshall, Jr. is related to other HistoryMakers

Biography

Publisher and broadcasting executive Pluria Marshall, Jr. was born on January 17, 1962 in Houston, Texas. His father, Pluria Marshall, Sr., is a professional photographer and a civil rights activist in the media business. Marshall graduated from Clark College, now Clark Atlanta University, in 1984 with his B.S. degree in business administration and management.

In 1981, while attending Clark College, Marshall was hired at KLTV in Tyler, Texas, as a management-training intern. He spent the next two summers in Lufkin, Texas, and continued his management-training program. He then worked for WXIA-TV in Atlanta, Georgia and for Turner Broadcasting in 1982 and 1983. From 1984 to 1985, Marshall completed his management training and development position at WLBT-TV in Jackson, Mississippi. In 1986, he served as the station manager and then as vice president of WLBM-TV in Meridian, Mississippi. Marshall entered into an agreement to purchase WLBM in 1990, but the transaction did not consummate due to a suspicious fire at the facility in April of that same year. In 1992, he purchased The Informer & Texas Freeman in Houston, Texas. Then, in 1993, Marshall became general manager and owner of WLTH Radio in Gary, Indiana, and also purchased the KHRN radio station licensed to the Hearne, Texas, Bryan College Station radio market in 1994. He ran both the AM talk radio station in Gary and the radio station in Bryan College Station for several years.

In 1997, Marshall joined the board of the Wave Community Newspapers, and purchased a controlling interest in 1998. He then purchased the Los Angeles Independent in 2000. After the purchase of the Los Angeles Independent, Marshall merged both operations to form the Los Angeles Wave Publications Group. In 2013, he launched Integrated Multicultural Media Solutions; a media planning and buying firm that specializes in placing ads that target multicultural audiences.

Marshall has been a member of the National Black Media Coalition, the National Association of Broadcasters, and the National Association of Television Programming Executives. He has also served on the boards of the National Newspaper Publishers Association, the Texas Association of Broadcasters, the California Newspaper Publishers Association, and the National Newspaper Publishers Association Foundation. Marshall is chairman of the board and president of the Watts Willowbrook Boys & Girls Club.

Pluria Marshall, Jr. was interviewed by The HistoryMakers on November 15, 2013.

See how Pluria Marshall, Jr. is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Pluria Marshall, Jr.'s interview
  • Tape: 1 Story: 2 - Pluria Marshall, Jr. lists his favorites
  • Tape: 1 Story: 3 - Pluria Marshall, Jr. describes his mother's family background
  • Tape: 1 Story: 4 - Pluria Marshall, Jr. talks about his mother's upbringing in the Third Ward of Houston, Texas
  • Tape: 1 Story: 5 - Pluria Marshall, Jr. describes his mother's education
  • Tape: 1 Story: 6 - Pluria Marshall, Jr. describes his father's family background
  • Tape: 1 Story: 7 - Pluria Marshall, Jr. talks about his father's civil rights activism
  • Tape: 1 Story: 8 - Pluria Marshall, Jr. describes his paternal grandparents' professions
  • Tape: 1 Story: 9 - Pluria Marshall, Jr. talks about his father's education
  • Tape: 1 Story: 10 - Pluria Marshall, Jr. recalls his father' role in the Civil Rights Movement
  • Tape: 1 Story: 11 - Pluria Marshall, Jr. remembers his father's accomplishments as a photojournalist
  • Tape: 1 Story: 12 - Pluria Marshall, Jr. recalls how his parents met
  • Tape: 1 Story: 13 - Pluria Marshall, Jr. describes his parents' personalities and who he takes after
  • Tape: 1 Story: 14 - Pluria Marshall, Jr. describes his household
  • Tape: 1 Story: 15 - Pluria Marshall, Jr. recalls accompanying his father on photography shoots
  • Tape: 2 Story: 1 - Pluria Marshall, Jr. describes his earliest childhood memory
  • Tape: 2 Story: 2 - Pluria Marshall, Jr. remembers his neighborhood in Houston, Texas
  • Tape: 2 Story: 3 - Pluria Marshall, Jr. recalls his early interest in sports
  • Tape: 2 Story: 4 - Pluria Marshall, Jr. talks about the influence of his father
  • Tape: 2 Story: 5 - Pluria Marshall, Jr. recalls his experiences of integration busing
  • Tape: 2 Story: 6 - Pluria Marshall, Jr. remembers Johnston Middle School in Houston, Texas
  • Tape: 2 Story: 7 - Pluria Marshall, Jr. describes the racial demographics of James Madison High School in Houston, Texas
  • Tape: 2 Story: 8 - Pluria Marshall, Jr. recalls his participation in athletics at James Madison High School in Houston, Texas
  • Tape: 2 Story: 9 - Pluria Marshall, Jr. remembers his part-time position at KPRC-TV in Houston, Texas
  • Tape: 2 Story: 10 - Pluria Marshall, Jr. remembers the black publications in Houston, Texas
  • Tape: 2 Story: 11 - Pluria Marshall, Jr. talks about his father's relocation to Washington, D.C.
  • Tape: 2 Story: 12 - Pluria Marshall, Jr. remembers his decision to attend Clark College in Atlanta, Georgia
  • Tape: 2 Story: 13 - Pluria Marshall, Jr. describes the communications department at Clark College
  • Tape: 2 Story: 14 - Pluria Marshall, Jr. recalls his college internships, pt. 1
  • Tape: 3 Story: 1 - Pluria Marshall, Jr. recalls his college internships, pt. 2
  • Tape: 3 Story: 2 - Pluria Marshall, Jr. remembers the Atlanta Missing and Murdered Children cases
  • Tape: 3 Story: 3 - Pluria Marshall, Jr. talks about the historically black college experience
  • Tape: 3 Story: 4 - Pluria Marshall, Jr. remembers his decision to major in business
  • Tape: 3 Story: 5 - Pluria Marshall, Jr. recalls his training at WLBT-TV in Jackson, Mississippi
  • Tape: 3 Story: 6 - Pluria Marshall, Jr. remembers his first impressions of Jackson, Mississippi
  • Tape: 3 Story: 7 - Pluria Marshall, Jr. recalls his role at WLBM-TV in Meridian, Mississippi
  • Tape: 3 Story: 8 - Pluria Marshall, Jr. describes his management approach at WLBM-TV in Meridian, Mississippi
  • Tape: 3 Story: 9 - Pluria Marshall, Jr. remembers the programming on WLBM-TV in Meridian, Mississippi
  • Tape: 3 Story: 10 - Pluria Marshall, Jr. recalls the major news stories in Meridian, Mississippi
  • Tape: 4 Story: 1 - Pluria Marshall, Jr. remembers the fire at WLBM-TV in Meridian, Mississippi
  • Tape: 4 Story: 2 - Pluria Marshall, Jr. talks about his sales position at KBXX Radio in Houston, Texas
  • Tape: 4 Story: 3 - Pluria Marshall, Jr. recalls acquiring WLTH Radio and KHRN Radio
  • Tape: 4 Story: 4 - Pluria Marshall, Jr. remembers his partnership with Lorenzo Butler
  • Tape: 4 Story: 5 - Pluria Marshall, Jr. talks about the programming on WLTH Radio in Gary, Indiana
  • Tape: 4 Story: 6 - Pluria Marshall, Jr. remembers the programming changes at KHRN Radio in Hearne, Texas
  • Tape: 4 Story: 7 - Pluria Marshall, Jr. recalls his decision to settle in Houston, Texas
  • Tape: 4 Story: 8 - Pluria Marshall, Jr. talks about the Houston Informer and Texas Freeman
  • Tape: 4 Story: 9 - Pluria Marshall, Jr. describes his editorial philosophy
  • Tape: 4 Story: 10 - Pluria Marshall, Jr. recalls his role at the National Newspaper Publishers Association
  • Tape: 4 Story: 11 - Pluria Marshall, Jr. recalls joining the board of Wave Community Newspapers, Inc.
  • Tape: 5 Story: 1 - Pluria Marshall, Jr. describes the history of Wave Community Newspapers, Inc.
  • Tape: 5 Story: 2 - Pluria Marshall, Jr. recalls his challenges at the Wave Community Newspapers, Inc.
  • Tape: 5 Story: 3 - Pluria Marshall, Jr. describes the Los Angeles Wave Publication Group's role in the community
  • Tape: 5 Story: 4 - Pluria Marshall, Jr. talks about his business strategy for Los Angeles Wave Publications Group
  • Tape: 5 Story: 5 - Pluria Marshall, Jr. remembers filing for bankruptcy
  • Tape: 5 Story: 6 - Pluria Marshall, Jr. describes his organizational involvement
  • Tape: 5 Story: 7 - Pluria Marshall, Jr. talks about his plans for the future
  • Tape: 5 Story: 8 - Pluria Marshall, Jr. talks about his hopes for African American broadcasting
  • Tape: 5 Story: 9 - Pluria Marshall, Jr. reflects upon his life
  • Tape: 6 Story: 1 - Pluria Marshall, Jr. reflects upon his legacy
  • Tape: 6 Story: 2 - Pluria Marshall, Jr. reflects upon his family
  • Tape: 6 Story: 3 - Pluria Marshall, Jr. describes his hopes and concerns for the African American community
  • Tape: 6 Story: 4 - Pluria Marshall, Jr. talks about the Black Media Preservation Foundation
  • Tape: 6 Story: 5 - Pluria Marshall, Jr. describes how he would like to be remembered