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Paula Ann Sneed

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Information about Paula Ann Sneed

Profile image of Paula Ann Sneed

Profession

Category:
BusinessMakers
Occupation(s):
Corporate Executive

Favorites

Favorite Color:
Black, Green
Favorite Food:
Pizza
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Caribbean
Favorite Quote:
Dream Big, Preposterous Dreams.

Birthplace

Born:
11/10/1947
Birth Location:
Everett, Massachusetts

Profession

Category:
BusinessMakers
Occupation(s):
Corporate Executive

Favorites

Favorite Color:
Black, Green
Favorite Food:
Pizza
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Caribbean
Favorite Quote:
Dream Big, Preposterous Dreams.

Birthplace

Born:
11/10/1947
Birth Location:
Everett
See how Paula Ann Sneed is related to other HistoryMakers

Biography

Retired corporate executive Paula Ann Sneed was born on November 10, 1947 in Everett, Massachusetts. She is the only child of Thomas E. and Furman Mary (Turner) Sneed. Sneed was raised in Malden, Massachusetts and attended Charles A. Daniel Elementary School and Malden High School. Sneed earned her B.A. degree from Simmons College, a women’s liberal arts college in Boston, Massachusetts. From 1969 to1971, Sneed worked as the Educational Supervisor and Female Coordinator for the Outreach Program for Problem Drinkers, an alcohol-rehabilitation program. From 1971 to 1972, she worked as the Director of Plans for Program Development and Evaluation at the Ecumenical Center in Roxbury. Between 1972 and 1975, Sneed served as the Program Coordinator for the Boston Sickle Cell Center at Boston City Hospital. In 1975, Sneed decided to return to school and obtain her M.B.A. degree from Harvard Business School.

After completing her M.B.A. degree in 1977, Sneed embarked on a long and successful career in corporate marketing. Sneed first joined General Foods (which later merged with Kraft Foods, Inc.) in 1977 as assistant product manager. She then went on to hold a number of high-ranking positions within Kraft Foods, Inc., ranging from Senior Vice President of Kraft’s North American Food Service Division to Executive Vice President of the Desserts Division. In her role as Senior Vice President of Global Marketing Resources & Initiatives, Sneed was instrumental in guiding Kraft’s efforts in the areas of consumer relationship marketing, digital marketing, consumer insights, media services, packaging, multi-cultural marketing and advertising. In addition, Sneed was part of a companywide initiative to thwart childhood obesity. In 2006, Sneed retired as Kraft’s Executive Vice President of Global Marketing Resources and Initiatives when Kraft Foods, Inc., merged its global marketing unit with its global category development.

Sneed sits on the Board of Directors of The Charles Schwab Corporation, Airgas Inc., and Tyco Electronics Limited. Sneed is a trustee of Teach for America, the Chicago Children’s Museum, and Simmons College. She is also a member of the Executive Leadership Council and The Chicago Network.

Sneed married Lawrence P. Bass on September 2, 1978. They have one child, Courtney J. Bass.

Sneed was interviewed by The HistoryMakers on February 19, 2008.

See how Paula Ann Sneed is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Paula Ann Sneed's interview
  • Tape: 1 Story: 2 - Paula Ann Sneed lists her favorites
  • Tape: 1 Story: 3 - Paula Ann Sneed describes her mother's family background
  • Tape: 1 Story: 4 - Paula Ann Sneed describes her mother's upbringing
  • Tape: 1 Story: 5 - Paula Ann Sneed talks about her mother's early education
  • Tape: 1 Story: 6 - Paula Ann Sneed remembers her mother's response to discrimination
  • Tape: 1 Story: 7 - Paula Ann Sneed describes her father's family background
  • Tape: 1 Story: 8 - Paula Ann Sneed describes her father's upbringing
  • Tape: 1 Story: 9 - Paula Ann Sneed talks about her parents' courtship
  • Tape: 1 Story: 10 - Paula Ann Sneed describes her parents' activities during World War II
  • Tape: 1 Story: 11 - Paula Ann Sneed describes her parents' personalities and her likeness to them
  • Tape: 1 Story: 12 - Paula Ann Sneed describes her parents' occupations
  • Tape: 2 Story: 1 - Paula Ann Sneed remembers her parents' disregard for traditional gender roles
  • Tape: 2 Story: 2 - Paula Ann Sneed describes the sounds and smells of her childhood
  • Tape: 2 Story: 3 - Paula Ann Sneed recalls her family's involvement at the Emmanuel Baptist Church in Malden, Massachusetts
  • Tape: 2 Story: 4 - Paula Ann Sneed talks about her early awareness of race
  • Tape: 2 Story: 5 - Paula Ann Sneed remembers her community in Malden, Massachusetts
  • Tape: 2 Story: 6 - Paula Ann Sneed recalls her mother's emphasis on education
  • Tape: 2 Story: 7 - Paula Ann Sneed describes her extracurricular activities
  • Tape: 2 Story: 8 - Paula Ann Sneed describes her role at the Emmanuel Baptist Church in Malden, Massachusetts
  • Tape: 2 Story: 9 - Paula Ann Sneed remembers Lincoln Junior High School in Malden, Massachusetts
  • Tape: 2 Story: 10 - Paula Ann Sneed describes her activities at Malden High School
  • Tape: 2 Story: 11 - Paula Ann Sneed remembers her chores
  • Tape: 2 Story: 12 - Paula Ann Sneed remembers her social activities at Malden High School
  • Tape: 2 Story: 13 - Paula Ann Sneed recalls lessons from her mother
  • Tape: 3 Story: 1 - Paula Ann Sneed recalls her decision to attend Simmons College in Boston, Massachusetts
  • Tape: 3 Story: 2 - Paula Ann Sneed describes the curriculum at Simmons College
  • Tape: 3 Story: 3 - Paula Ann Sneed remembers the Black Power movement
  • Tape: 3 Story: 4 - Paula Ann Sneed recalls the occupation of the Simmons College president's office, pt. 1
  • Tape: 3 Story: 5 - Paula Ann Sneed recalls the occupation of the Simmons College president's office, pt. 2
  • Tape: 3 Story: 6 - Paula Ann Sneed recalls lessons about leadership from her time at Simmons College
  • Tape: 3 Story: 7 - Paula Ann Sneed remembers her first experience of community organizing
  • Tape: 3 Story: 8 - Paula Ann Sneed describes her aspiration to become a social worker
  • Tape: 3 Story: 9 - Paula Ann Sneed recalls the events that spurred her politicization
  • Tape: 3 Story: 10 - Paula Ann Sneed recalls her start at a support program for alcoholics
  • Tape: 4 Story: 1 - Paula Ann Sneed recalls her work at an alcoholic outreach program
  • Tape: 4 Story: 2 - Paula Ann Sneed describes her role at the Boston Sickle Cell Center in Boston, Massachusetts
  • Tape: 4 Story: 3 - Paula Ann Sneed describes her decision to attend business school
  • Tape: 4 Story: 4 - Paula Ann Sneed remembers the Harvard Business School
  • Tape: 4 Story: 5 - Paula Ann Sneed recalls her decision to enter the private sector
  • Tape: 4 Story: 6 - Paula Ann Sneed describes her work at the General Foods Corporation
  • Tape: 5 Story: 1 - Paula Ann Sneed describes her role as a brand manager
  • Tape: 5 Story: 2 - Paula Ann Sneed remembers marketing Kool-Aid
  • Tape: 5 Story: 3 - Paula Ann Sneed describes her duties at the General Foods Corporation
  • Tape: 5 Story: 4 - Paula Ann Sneed remembers her perspective on corporate diversity
  • Tape: 5 Story: 5 - Paula Ann Sneed recalls her early career goals
  • Tape: 5 Story: 6 - Paula Ann Sneed remembers a coworker's advice
  • Tape: 5 Story: 7 - Paula Ann Sneed describes her strategy for career success
  • Tape: 5 Story: 8 - Paula Ann Sneed recalls her promotion to vice president of consumer affairs
  • Tape: 5 Story: 9 - Paula Ann Sneed recalls becoming a division head at the General Foods Corporation
  • Tape: 6 Story: 1 - Paula Ann Sneed remembers heading the food service division of the General Foods Corporation
  • Tape: 6 Story: 2 - Paula Ann Sneed remembers working with a racist client
  • Tape: 6 Story: 3 - Paula Ann Sneed reflects upon her role as a trailblazer
  • Tape: 6 Story: 4 - Paula Ann Sneed recalls the merger of the General Foods Corporation and Kraft Foods Group Inc.
  • Tape: 6 Story: 5 - Paula Ann Sneed recalls being offered a position in Chicago, Illinois
  • Tape: 6 Story: 6 - Paula Ann Sneed explains her decision to continue working for Philip Morris Inc.
  • Tape: 6 Story: 7 - Paula Ann Sneed reflects upon her life
  • Tape: 6 Story: 8 - Paula Ann Sneed recalls her decision to retire
  • Tape: 6 Story: 9 - Paula Ann Sneed narrates her photographs, pt. 1
  • Tape: 7 Story: 1 - Paula Ann Sneed reflects upon her legacy
  • Tape: 7 Story: 2 - Paula Ann Sneed describes how she would like to be remembered, pt. 1
  • Tape: 7 Story: 3 - Paula Ann Sneed describes her hopes for the African American community
  • Tape: 7 Story: 4 - Paula Ann Sneed talks about the marketing of political candidates
  • Tape: 7 Story: 5 - Paula Ann Sneed reflects upon the benefit of mentorship
  • Tape: 7 Story: 6 - Paula Ann Sneed describes her concerns for the African American community
  • Tape: 7 Story: 7 - Paula Ann Sneed remembers meeting her husband
  • Tape: 7 Story: 8 - Paula Ann Sneed describes the early years of her marriage
  • Tape: 7 Story: 9 - Paula Ann Sneed talks about her husband's support
  • Tape: 7 Story: 10 - Paula Ann Sneed describes her relationship with her parents and parents-in-law
  • Tape: 7 Story: 11 - Paula Ann Sneed describes her interest in African art
  • Tape: 7 Story: 12 - Paula Ann Sneed describes how she would like to be remembered, pt. 2
  • Tape: 7 Story: 13 - Paula Ann Sneed narrates her photographs, pt. 2