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Norma Pratt

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Information about Norma Pratt

Profile image of Norma Pratt

Profession

Category:
BusinessMakers
Occupation(s):
Transportation Chief Executive

Favorites

Favorite Color:
Black, Brown
Favorite Food:
None
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Jamaica
Favorite Quote:
None

Birthplace

Born:
1/17/1945
Birth Location:
Indianapolis, Indiana

Profession

Category:
BusinessMakers
Occupation(s):
Transportation Chief Executive

Favorites

Favorite Color:
Black, Brown
Favorite Food:
None
Favorite Time of Year:
Summer
Favorite Vacation Spot:
Jamaica
Favorite Quote:
None

Birthplace

Born:
1/17/1945
Birth Location:
Indianapolis
See how Norma Pratt is related to other HistoryMakers

Biography

Entrepreneur Norma Russell Pratt was born in Indianapolis, Indiana on January 17, 1945 to Mildred Newberry and Fred L. Russell. Pratt's family moved to Philadelphia where she attended West Philadelphia High School, graduating from there in 1962. Pratt then attended Cheyney University, where she graduated with her B.A. in education in 1966. After working as a school teacher, Pratt became a travel agent for Rodgers Travel, Inc., a company that was co-owned by her father. With her father's passing in 1980, Pratt was named President and CEO of Rodgers Travel. In the 1990s, Pratt enrolled her company, which she incorporated years earlier, into the Small Business Administration's (SBA) 8(a) business development program. With infrastructure assistance from the federal program, Pratt was able to secure a $10 million yearly contract with Scott Air Force Base in St. Clair County, Illinois in 1991, Rodgers' first federal government contract.

Through the SBA 8(a) program, Rodgers won a variety of federal government and municipal contracts from the City of Philadelphia’s Department of Human Services, the Department of Defense, as well as several military bases across the country and Lajes Field in Portugal. Under Pratt's leadership, Rodgers Travel, Inc., which has been in business for sixty years, became a multi-million dollar business.

Pratt has been recognized for her leadership of Rodgers Travel, having garnered the Eastern Pennsylvania Minority Small Business Person of the Year award and recognition from publications such as the Philadelphia Daily News, USA Today and Black Enterprise. She is a member of Alpha Kappa Alpha Sorority, Inc. and Link, Inc. Pratt lives in the suburban Philadelphia area and has two adult children.

Norma Pratt was interviewed by The HistoryMakers on May 21, 2012.

See how Norma Pratt is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Norma Pratt's interview
  • Tape: 1 Story: 2 - Norma Pratt lists her favorites
  • Tape: 1 Story: 3 - Norma Pratt describes her mother's family background
  • Tape: 1 Story: 4 - Norma Pratt talks about the lynching of her maternal great uncle in Hawkinsville, Georgia
  • Tape: 1 Story: 5 - Norma Pratt describes her maternal family's relocation to Philadelphia, Pennsylvania
  • Tape: 1 Story: 6 - Norma Pratt talks about her mother's educational background
  • Tape: 1 Story: 7 - Norma Pratt describes her father's family background
  • Tape: 1 Story: 8 - Norma Pratt remembers her paternal grandfather
  • Tape: 1 Story: 9 - Norma Pratt talks about her family's legacy with Kappa Alpha Psi Fraternity, Inc.
  • Tape: 1 Story: 10 - Norma Pratt recalls her paternal grandmother's family history
  • Tape: 2 Story: 1 - Norma Pratt describes her father's educational aspirations
  • Tape: 2 Story: 2 - Norma Pratt recalls how her parents met
  • Tape: 2 Story: 3 - Norma Pratt describes her parents' personalities
  • Tape: 2 Story: 4 - Norma Pratt talks about her early household
  • Tape: 2 Story: 5 - Norma Pratt remembers her family's relocation to the Southwest Philadelphia neighborhood of Philadelphia, Pennsylvania
  • Tape: 2 Story: 6 - Norma Pratt describes her neighborhood of Southwest Philadelphia in Philadelphia, Pennsylvania
  • Tape: 2 Story: 7 - Norma Pratt recalls her early education
  • Tape: 2 Story: 8 - Norma Pratt describes the sights, sounds and smells of her childhood
  • Tape: 2 Story: 9 - Norma Pratt shares a story about her father's work at North Philadelphia Station
  • Tape: 2 Story: 10 - Norma Pratt talks about her father's position with Rodgers Travel, Inc.
  • Tape: 2 Story: 11 - Norma Pratt describes the history of Rodgers Travel, Inc.
  • Tape: 2 Story: 12 - Norma Pratt talks about the discrimination against African American travelers
  • Tape: 3 Story: 1 - Norma Pratt remembers the decline of the black travel industry
  • Tape: 3 Story: 2 - Norma Pratt talks about her father's legacy at Rodgers Travel, Inc.
  • Tape: 3 Story: 3 - Norma Pratt recalls attending Henry C. Lea Elementary School and Andrew Hamilton Elementary School
  • Tape: 3 Story: 4 - Norma Pratt remembers her father's guidance in high school
  • Tape: 3 Story: 5 - Norma Pratt recalls her experiences at West Philadelphia High School in Philadelphia, Pennsylvania
  • Tape: 3 Story: 6 - Norma Pratt remembers the March on Washington
  • Tape: 3 Story: 7 - Norma Pratt describes her family's emphasis on college education
  • Tape: 3 Story: 8 - Norma Pratt recalls attending Cheyney State College in Cheyney, Pennsylvania
  • Tape: 3 Story: 9 - Norma Pratt remembers her parents' views on the Civil Rights Movement
  • Tape: 3 Story: 10 - Norma Pratt remembers her father's travel arrangements for Leon Sullivan
  • Tape: 4 Story: 1 - Norma Pratt recalls her experience at Cheyney State College in Cheyney, Pennsylvania
  • Tape: 4 Story: 2 - Norma Pratt remembers meeting her first husband, Kenneth Hamilton
  • Tape: 4 Story: 3 - Norma Pratt talks about her teaching positions in the School District of Philadelphia
  • Tape: 4 Story: 4 - Norma Pratt remembers training at Rodgers Travel, Inc.'s office in Washington, D.C.
  • Tape: 4 Story: 5 - Norma Pratt recalls joining the Society of Travel Agents in Government
  • Tape: 4 Story: 6 - Norma Pratt describes her second husband's background
  • Tape: 4 Story: 7 - Norma Pratt remembers meeting her second husband, Gregory Pratt
  • Tape: 4 Story: 8 - Norma Pratt recalls her decision to manage Rodgers Travel, Inc. remotely from California
  • Tape: 4 Story: 9 - Norma Pratt remembers her first government contract
  • Tape: 4 Story: 10 - Norma Pratt describes Rodgers Travel, Inc.'s government contracts
  • Tape: 4 Story: 11 - Norma Pratt talks about Rodgers Travel, Inc.'s leisure business
  • Tape: 5 Story: 1 - Norma Pratt describes the necessity of travel agencies in the 21st century
  • Tape: 5 Story: 2 - Norma Pratt describes the responsibilities of travel agencies with government contracts
  • Tape: 5 Story: 3 - Norma Pratt talks about the challenges of modern day travel
  • Tape: 5 Story: 4 - Norma Pratt talks about the impact of the September 11, 2001 attacks on the travel industry
  • Tape: 5 Story: 5 - Norma Pratt describes the clientele at Rodgers Travel, Inc.
  • Tape: 5 Story: 6 - Norma Pratt talks about the state of small business travel agencies
  • Tape: 5 Story: 7 - Norma Pratt describes Rodgers Travel's international business
  • Tape: 5 Story: 8 - Norma Pratt talks about the airline industry
  • Tape: 5 Story: 9 - Norma Pratt talks about the future of leisure travel
  • Tape: 5 Story: 10 - Norma Pratt describes her friend, Sylvia Sprinkle-Hamlin
  • Tape: 5 Story: 11 - Norma Pratt reflects upon her life
  • Tape: 6 Story: 1 - Norma Pratt describes her hopes and concerns for the African American community
  • Tape: 6 Story: 2 - Norma Pratt reflects upon her legacy
  • Tape: 6 Story: 3 - Norma Pratt talks about her family
  • Tape: 6 Story: 4 - Norma Pratt describes how she would like to be remembered
  • Tape: 6 Story: 5 - Norma Pratt narrates her photographs