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Marian Cullers

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Information about Marian Cullers

Profile image of Marian Cullers

Profession

Category:
MediaMakers
Occupation(s):
Advertising Executive

Favorites

Favorite Color:
Blue, Pink
Favorite Food:
Fish
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Hawaii
Favorite Quote:
Everything Is In Divine Order And God Is In Charge.$

Birthplace

Born:
?
Birth Location:
Urbana, Illinois

Profession

Category:
MediaMakers
Occupation(s):
Advertising Executive

Favorites

Favorite Color:
Blue, Pink
Favorite Food:
Fish
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Hawaii
Favorite Quote:
Everything Is In Divine Order And God Is In Charge.$

Birthplace

Born:
?
Birth Location:
Urbana
See how Marian Cullers is related to other HistoryMakers

Biography

Advertising executive Marian Barnett Cullers was born in 1927 in Webster Grove, Missouri. She graduated from Douglass High School in 1943 before attending Lincoln University in Jefferson City, Missouri. She transferred to the University of Illinois at Champaign in 1945 where she graduated with her B.A. degree. In 1946, Cullers married Vince Cullers, a graduate of the Chicago Art Institute and apprentice at Kling Studios in Chicago. The two opened an advertising art studio in 1947.

Frustrated with the lack of work, the Cullers opened Vince Cullers Advertising Agency, Inc. in 1956, the first black advertising agency in the United States. While her husband was behind the art, Cullers was in charge of office administration. Their first major national client came in 1968 with the Lorillard Tobacco Company who hired the Cullers to create a Newport cigarette campaign. That same year, the agency was chosen to market the Johnson Products Company’s Afro-Sheen product line. Cullers was named vice president of the agency and was a finalist for Chicago Advertising Woman of the Year. The firm was restructured in 1997 and dubbed “the oldest, newest African American ad agency.” In 2002, Cullers and her husband retired leaving their son Jeffrey to head the agency.

Marian Cullers was interviewed by The HistoryMakers on May 28, 2010.

See how Marian Cullers is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Marian Cullers' interview
  • Tape: 1 Story: 2 - Marian Cullers lists her favorites
  • Tape: 1 Story: 3 - Marian Cullers describes her mother's family background
  • Tape: 1 Story: 4 - Marian Cullers recalls her maternal family's relocation to Champaign, Illinois
  • Tape: 1 Story: 5 - Marian Cullers describes her relationship with her mother
  • Tape: 1 Story: 6 - Marian Cullers describes her father's education and career
  • Tape: 1 Story: 7 - Marian Cullers recalls how her parents met and married
  • Tape: 1 Story: 8 - Marian Cullers describes the racial discrimination in Mattoon, Illinois
  • Tape: 1 Story: 9 - Marian Cullers recalls her parents' marital separation
  • Tape: 1 Story: 10 - Marian Cullers describes her parents' personalities and who she takes after
  • Tape: 1 Story: 11 - Marian Cullers remembers her home life
  • Tape: 2 Story: 1 - Marian Cullers talks about her mother's occupation
  • Tape: 2 Story: 2 - Marian Cullers describes her earliest childhood memory
  • Tape: 2 Story: 3 - Marian Cullers recalls her early childhood in Champaign, Illinois
  • Tape: 2 Story: 4 - Marian Cullers describes the sights, sounds and smells of childhood
  • Tape: 2 Story: 5 - Marian Cullers recalls her experiences in Webster Groves, Missouri
  • Tape: 2 Story: 6 - Marian Cullers talks about her early education
  • Tape: 2 Story: 7 - Marian Cullers recalls her career aspirations
  • Tape: 2 Story: 8 - Marian Cullers describes the role of church in her childhood
  • Tape: 2 Story: 9 - Marian Cullers recalls her classmates at Lincoln University in Jefferson City, Missouri
  • Tape: 2 Story: 10 - Marian Cullers recalls her extracurricular activities at Lincoln University in Jefferson City, Missouri
  • Tape: 2 Story: 11 - Marian Cullers remembers segregation in Jefferson City, Missouri
  • Tape: 2 Story: 12 - Marian Cullers talks about her professors at Lincoln University in Jefferson City, Missouri
  • Tape: 2 Story: 13 - Marian Cullers recalls meeting her husband, Vince Cullers
  • Tape: 2 Story: 14 - Marian Cullers describes her husband's personality
  • Tape: 3 Story: 1 - Marian Cullers recalls her husband's tenure at Kling Studios, Inc.
  • Tape: 3 Story: 2 - Marian Cullers recalls her husband's work for George Johnson
  • Tape: 3 Story: 3 - Marian Cullers describes Vince Cullers Advertising, Inc.
  • Tape: 3 Story: 4 - Marian Cullers recalls the first major account at Vince Cullers Advertising, Inc.
  • Tape: 3 Story: 5 - Marian Cullers talks about the other black advertising agencies
  • Tape: 3 Story: 6 - Marian Cullers recalls working with the Illinois Service Federal Savings and Loan Association
  • Tape: 3 Story: 7 - Marian Cullers recalls the early campaigns by Vince Cullers Advertising, Inc.
  • Tape: 3 Story: 8 - Marian Cullers remembers the Brother in the Blue Dashiki campaign
  • Tape: 3 Story: 9 - Marian Cullers talks about working with the Lorillard Tobacco Company
  • Tape: 3 Story: 10 - Marian Cullers remembers 'Lu's Notebook'
  • Tape: 4 Story: 1 - Marian Cullers talks about black advertising executives in Chicago, Illinois
  • Tape: 4 Story: 2 - Marian Cullers describes her role at Vince Cullers Advertising, Inc.
  • Tape: 4 Story: 3 - Marian Cullers recalls the milestones at the Vince Cullers Advertising, Inc.
  • Tape: 4 Story: 4 - Marian Cullers recalls the major accounts at the Vince Cullers Advertising, Inc.
  • Tape: 4 Story: 5 - Marian Cullers recalls her nomination as the Chicago Advertising Woman of the Year
  • Tape: 4 Story: 6 - Marian Cullers recalls her favorite advertising campaign
  • Tape: 4 Story: 7 - Marian Cullers talks about the Communications Excellence to Black Audiences awards
  • Tape: 4 Story: 8 - Marian Cullers talks about the portrayal of African Americans in advertisments
  • Tape: 4 Story: 9 - Marian Cullers talks about her son's advertising firm
  • Tape: 4 Story: 10 - Marian Cullers reflects upon the legacy of Vince Cullers Advertising, Inc.
  • Tape: 4 Story: 11 - Marian Cullers recalls the models hired by Vince Cullers Advertising, Inc.
  • Tape: 4 Story: 12 - Marian Cullers describes her hopes and concerns for the African American community
  • Tape: 4 Story: 13 - Marian Cullers talks about her sons
  • Tape: 4 Story: 14 - Marian Cullers remembers her parents' support
  • Tape: 4 Story: 15 - Marian Cullers talks about the black community's perceptions of advertising
  • Tape: 5 Story: 1 - Marian Cullers reflects upon her career
  • Tape: 5 Story: 2 - Marian Cullers remembers housing discrimination in Chicago, Illinois
  • Tape: 5 Story: 3 - Marian Cullers shares her hopes for the future of the Vince Cullers Group
  • Tape: 5 Story: 4 - Marian Cullers describes how she would like to be remembered
  • Tape: 5 Story: 5 - Marian Cullers narrates her photographs, pt. 1
  • Tape: 5 Story: 6 - Marian Cullers narrates her photographs, pt. 2