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Marcellus Alexander, Jr.

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Information about Marcellus Alexander, Jr.

Profile image of Marcellus Alexander, Jr.

Profession

Category:
MediaMakers
Occupation(s):
Television Executive

Favorites

Favorite Color:
Purple
Favorite Food:
Barbecue
Favorite Time of Year:
Spring
Favorite Vacation Spot:
Anywhere Near Water
Favorite Quote:
Eat An Elephant One Bite At A Time.

Birthplace

Born:
10/3/1951
Birth Location:
Austin, Texas

Profession

Category:
MediaMakers
Occupation(s):
Television Executive

Favorites

Favorite Color:
Purple
Favorite Food:
Barbecue
Favorite Time of Year:
Spring
Favorite Vacation Spot:
Anywhere Near Water
Favorite Quote:
Eat An Elephant One Bite At A Time.

Birthplace

Born:
10/3/1951
Birth Location:
Austin
See how Marcellus Alexander, Jr. is related to other HistoryMakers

Biography

Television executive Marcellus Winston Alexander, Jr. was born on October 3, 1951 in Austin, Texas to Juanita Smith and Marcellus Alexander. In 1973, he graduated with his B.S. degree in speech and journalism from Texas State University in San Marcos, Texas.

In 1982, Alexander was hired as a general sales manager at the then-American Broadcasting Company owned and operated station WRIF-FM in Detroit, Michigan. In 1984, he was promoted to vice president and general manager of WRIF-FM. Then, in 1986, Alexander helped organize an investor group that purchased WRIF from Cap Cities/ABC, while also serving as chief operating officer of Silver Star Communications in Detroit. From 1987 to 1989, he worked as station manager and acting general manager of KYW-TV in Philadelphia, Pennsylvania. From 1989 until 1999, Alexander served as vice president and general manager of Baltimore, Maryland’s WJZ-TV, where he expanded the local news, brought back the Baltimore Orioles broadcasts, and through a network affiliation change, sustained WJZ’s market dominance. In 1999, Alexander returned to KYW as vice president and general manager, where he served until 2002. While at KYW, he improved the station's news product, revitalized sales and strengthened its ties to the community.

In 2002, Alexander was named executive vice president of television for the National Association of Broadcasters. His responsibilities included growing TV's membership, as well as overseeing the Futures Summit, Small Market Exchange, account executive webcasts and key events and sessions at the NAB Show. In 2004, Alexander was named president of the National Association of Broadcasters Education Foundation (NABEF).

Alexander has served on the boards of numerous organizations, including the Baltimore Urban League, the Advertising Association of Baltimore, the Kennedy Institute, and the Advertising and Professional Club. He has been a member of the National Association of Black Journalists since 1987. Alexander has also received many awards and honors for his work. In 1991, he received both the Distinguished Black Marylander Award from Towson State University, and the Humanitarian Award from the Juvenile Diabetes Association. In 1994, his alma mater presented him with its Distinguished Alumni Award; and, in 1995, he received an honorary doctorate degree from Western Maryland College.

Marcellus Alexander was interviewed by The HistoryMakers on December 2, 2013.

See how Marcellus Alexander, Jr. is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Marcellus Alexander's interview
  • Tape: 1 Story: 2 - Marcellus Alexander lists his favorites
  • Tape: 1 Story: 3 - Marcellus Alexander talks about his mother's family background
  • Tape: 1 Story: 4 - Marcellus Alexander describes his maternal grandparents
  • Tape: 1 Story: 5 - Marcellus Alexander describes how his parents met
  • Tape: 1 Story: 6 - Marcellus Alexander talks about his mother's family's migration to Austin, Texas
  • Tape: 1 Story: 7 - Marcellus Alexander talks about his mother's education
  • Tape: 1 Story: 8 - Marcellus Alexander describes his father's family background
  • Tape: 1 Story: 9 - Marcellus Alexander describes his father's childhood, pt. 1
  • Tape: 1 Story: 10 - Marcellus Alexander talks about his parents' relationship
  • Tape: 1 Story: 11 - Marcellus Alexander describes his father's childhood, pt. 2
  • Tape: 1 Story: 12 - Marcellus Alexander considers which parent's disposition he takes after
  • Tape: 1 Story: 13 - Marcellus Alexander lists his siblings and their birth order
  • Tape: 1 Story: 14 - Marcellus Alexander describes his earliest childhood memory
  • Tape: 1 Story: 15 - Alexander Marcellus describes his responsibilities on the family farm in Creedmoor, Texas
  • Tape: 1 Story: 16 - Marcellus Alexander describes his elementary school experience in Creedmoor, Texas
  • Tape: 2 Story: 1 - Marcellus Alexander describes the origin of Pilot Knob School's name
  • Tape: 2 Story: 2 - Marcellus Alexander describes the sights, sounds, and smells of his childhood in Del Valle, Texas
  • Tape: 2 Story: 3 - Marcellus Alexander describes his desire to be a U.S. Navy pilot as a child
  • Tape: 2 Story: 4 - Marcellus Alexander talks about his strengths in elementary school
  • Tape: 2 Story: 5 - Marcellus Alexander talks about his extracurricular activities as a child
  • Tape: 2 Story: 6 - Marcellus Alexander talks about deciding to go to college
  • Tape: 2 Story: 7 - Marcellus Alexander describes his childhood talents
  • Tape: 2 Story: 8 - Marcellus Alexander describes television and radio in the 1960s
  • Tape: 2 Story: 9 - Marcellus Alexander talks about integrating Del Valle Junior High School in 1963
  • Tape: 2 Story: 10 - Marcellus Alexander recalls two influential grade school teachers
  • Tape: 2 Story: 11 - Marcellus Alexander remembers an incidence of racial violence in high school
  • Tape: 2 Story: 12 - Marcellus Alexander talks about his senior year at Del Valle High School in Del Valle, Texas
  • Tape: 2 Story: 13 - Marcellus Alexander describes his high school graduation night
  • Tape: 2 Story: 14 - Marcellus Alexander talks about his religious upbringing
  • Tape: 2 Story: 15 - Marcellus Alexander describes his focus on academics at Del Valle High School in Del Valle, Texas
  • Tape: 3 Story: 1 - Marcellus Alexander talks about the history of Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 2 - Marcellus Alexander describes forming Umoja, a student organization at Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 3 - Marcellus Alexander talks about forming a black student choir at Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 4 - Marcellus Alexander describes President Lyndon Johnson's legacy at Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 5 - Marcellus Alexander describes establishing a chapter of the Omega Psi Phi Fraternity at Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 6 - Marcellus Alexander talks about student body diversity at Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 7 - Marcellus Alexander describes his leadership roles at Southwest Texas State University in San Marcos, Texas
  • Tape: 3 Story: 8 - Marcellus Alexander remembers his influential history professor Dr. Poole
  • Tape: 3 Story: 9 - Marcellus Alexander describes his decision to major in communications
  • Tape: 3 Story: 10 - Marcellus Alexander talks about his academic focus in college, pt. 1
  • Tape: 3 Story: 11 - Marcellus Alexander talks about writing for the school paper and yearbook
  • Tape: 3 Story: 12 - Marcellus Alexander talks about his academic focus in college, pt. 2
  • Tape: 3 Story: 13 - Marcellus Alexander considers what he would have done differently in college
  • Tape: 3 Story: 14 - Marcellus Alexander describes working with the American Heart Association
  • Tape: 3 Story: 15 - Marcellus Alexander talks about the beginning of his broadcast radio career, pt. 1
  • Tape: 3 Story: 16 - Marcellus Alexander talks about the beginning of his broadcast radio career, pt. 2
  • Tape: 3 Story: 17 - Marcellus Alexander talks about his work ethic at WRIF radio in Detroit, Michigan
  • Tape: 4 Story: 1 - Marcellus Alexander explains his sales technique at WRIF radio in Detroit, Michigan
  • Tape: 4 Story: 2 - Marcellus Alexander recalls a memorable lunch with radio sales manager Ernie Fears
  • Tape: 4 Story: 3 - Marcellus Alexander describes working as the general sales manager at WRIF radio
  • Tape: 4 Story: 4 - Marcellus Alexander talks about his promotion to vice president of WRIF radio
  • Tape: 4 Story: 5 - Marcellus Alexander talks about firing employees
  • Tape: 4 Story: 6 - Marcellus Alexander describes changes in the radio business between 1980 and 1985
  • Tape: 4 Story: 7 - Marcellus Alexander describes the culture of Detroit, Michigan in the 1980s
  • Tape: 4 Story: 8 - Marcellus Alexander describes becoming CEO and part owner of WRIF radio
  • Tape: 4 Story: 9 - Marcellus Alexander describes his experience working for Group W Television
  • Tape: 4 Story: 10 - Marcellus Alexander talks about 'The Mike Douglas Show'
  • Tape: 4 Story: 11 - Marcellus Alexander explains the Group W Television market
  • Tape: 4 Story: 12 - Marcellus Alexander explains differences between radio and television station managing
  • Tape: 4 Story: 13 - Marcellus Alexander talks about the introduction of cable in the 1980s
  • Tape: 4 Story: 14 - Marcellus Alexander talks about the rivalry between local television and cable
  • Tape: 5 Story: 1 - Marcellus Alexander talks about major league baseball broadcasting on WJZ-TV
  • Tape: 5 Story: 2 - Marcellus Alexander describes assembling WJZ-TV's news helicopter, pt. 1
  • Tape: 5 Story: 3 - Marcellus Alexander describes assembling WJZ-TV's news helicopter, pt. 2
  • Tape: 5 Story: 4 - Marcellus Alexander describes his management style
  • Tape: 5 Story: 5 - Marcellus Alexander talks about adopting Northern High School in Baltimore, Maryland, pt. 1
  • Tape: 5 Story: 6 - Marcellus Alexander describes adopting Northern High School in Baltimore, Maryland, pt.2
  • Tape: 5 Story: 7 - Marcellus Alexander describes WJZ-TV's network transition from ABC to CBS, pt. 1
  • Tape: 5 Story: 8 - Marcellus Alexander talks about the impact of the FOX television network
  • Tape: 5 Story: 9 - Marcellus Alexander describes WJZ-TV's network transition from ABC to CBS, pt. 2
  • Tape: 5 Story: 10 - Marcellus Alexander talks about his colleagues at the WJZ news station
  • Tape: 5 Story: 11 - Marcellus Alexander explains how television and radio ratings are measured
  • Tape: 6 Story: 1 - Marcellus Alexander explains the significance of television ratings
  • Tape: 6 Story: 2 - Marcellus Alexander talks about the longevity of local radio programming
  • Tape: 6 Story: 3 - Marcellus Alexander talks about returning to KYW-TV in Philadelphia, Pennsylvania
  • Tape: 6 Story: 4 - Marcellus describes joining the National Association of Broadcasters as Vice President of Television, pt. 1
  • Tape: 6 Story: 5 - Marcellus Alexander joining the National Association of Broadcasters as Vice President of Television, pt. 2
  • Tape: 6 Story: 6 - Marcellus Alexander talks about existing issues in broadcast radio and television
  • Tape: 6 Story: 7 - Marcellus Alexander talks about the National Association of Broadcasters' membership and employees
  • Tape: 6 Story: 8 - Marcellus Alexander describes his responsibilities as the vice president of the National Association of Broadcasters
  • Tape: 6 Story: 9 - Marcellus Alexander talks about the National Association of Broadcasters Education Foundation for underrepresented people in media
  • Tape: 7 Story: 1 - Marcellus Alexander explains the transition from analog television to digital television in 2009, pt. 1
  • Tape: 7 Story: 2 - Marcellus Alexander explains the transition from analog television to digital television in 2009, pt. 2
  • Tape: 7 Story: 3 - Marcellus Alexander talks about the potential in digital television programming for minorities
  • Tape: 7 Story: 4 - Marcellus Alexander talks about the retransmission consent process in television
  • Tape: 7 Story: 5 - Marcellus Alexander talks about his ongoing enthusiasm for the television industry
  • Tape: 7 Story: 6 - Marcellus Alexander talks about the internet's impact on television
  • Tape: 7 Story: 7 - Marcellus Alexander reflects upon his professional legacy
  • Tape: 7 Story: 8 - Marcellus Alexander considers what he would have done differently in his career
  • Tape: 7 Story: 9 - Marcellus Alexander shares his hopes and concerns for the black community
  • Tape: 7 Story: 10 - Marcellus Alexander talks about his children
  • Tape: 7 Story: 11 - Marcellus Alexander talks about building his parents' home with his siblings
  • Tape: 7 Story: 12 - Marcellus Alexander thanks his family for helping to map out his family ancestry
  • Tape: 7 Story: 13 - Marcellus Alexander describes how he would like to be remembered
  • Tape: 8 Story: 1 - Marcellus Alexander narrates his photographs