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Lisa Price

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Information about Lisa Price

Profile image of Lisa Price

Profession

Category:
StyleMakers
Occupation(s):
Personal Care Entrepreneur

Favorites

Favorite Color:
Purple
Favorite Food:
Pasta With Ground Turkey
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Miami, Florida
Favorite Quote:
This too shall pass.

Birthplace

Born:
5/18/1962
Birth Location:
New York, New York

Profession

Category:
StyleMakers
Occupation(s):
Personal Care Entrepreneur

Favorites

Favorite Color:
Purple
Favorite Food:
Pasta With Ground Turkey
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Miami, Florida
Favorite Quote:
This too shall pass.

Birthplace

Born:
5/18/1962
Birth Location:
New York
See how Lisa Price is related to other HistoryMakers

Biography

Beauty products entrepreneur Lisa Price was born on May 18, 1962 in Brooklyn, New York. She is the founder of Carol’s Daughter, one of the first African American-owned product lines with a flagship store. During her childhood, she remembers the smell of the soap her grandmother made at their Brooklyn brownstone. Price attended public schools in New York, where she received her high school diploma.

In 1990, Price began making creams and lotions based on natural materials in her kitchen. Encouraged by family members and friends, she began Carol’s Daughter from her home in 1993. Her customers soon multiplied. By 1999, Price added mail-order, website and walk-in customers and her business moved from the parlor floor of her brownstone to a formal store in Brooklyn’s upscale Fort Greene area.

Supported by a staff of twenty-three, the Carol’s Daughter line boasts more than 300 aromatic products for the face, hair, body and home. Her clientele include celebrities like Jada Pinkett Smith, Will Smith, Halle Berry, Chaka Khan and Oprah Winfrey. In 2002, Carol’s Daughter grossed more than $2.25 million in sales. In 2004, Price along with Hillary Beard wrote her memoir, entitled Success Never Smelled So Sweet: How I Followed My Nose and Found My Passion. In 2005, a group of investors assisted her in opening a flagship store in Harlem on 125th Street.

Price makes time to give back to the community. Carol’s Daughter donates monies, goods and services to not-for-profit organizations including the Arthur Ashe Foundation, Hale House, and the September 11th Fund. Her college speaking engagements and seminars encourage others to become entrepreneurs. Carol’s Daughter’s products are distributed nationwide.

Price lives in the Bedford-Stuyvesant section of Brooklyn with her husband, Gordon, and sons Forrest and Ennis.

See how Lisa Price is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Lisa Price's interview
  • Tape: 1 Story: 2 - Lisa Price lists her favorites
  • Tape: 1 Story: 3 - Lisa Price describes her mother's family background, pt. 1
  • Tape: 1 Story: 4 - Lisa Price describes her mother's family background, pt. 2
  • Tape: 1 Story: 5 - Lisa Price describes her maternal grandmother
  • Tape: 1 Story: 6 - Lisa Price describes her father's family background, pt. 1
  • Tape: 1 Story: 7 - Lisa Price describes his father's family background, pt. 2
  • Tape: 1 Story: 8 - Lisa Price describes her earliest childhood memories
  • Tape: 1 Story: 9 - Lisa Price remembers her childhood in Brooklyn's Bedford-Stuyvesant
  • Tape: 2 Story: 1 - Lisa Price remembers her father's Christmas celebrations
  • Tape: 2 Story: 2 - Lisa Price recalls what she knew of the Civil Rights Movement as a child
  • Tape: 2 Story: 3 - Lisa Price describes her family's beauty products
  • Tape: 2 Story: 4 - Lisa Price describes her neighborhood in Brooklyn, New York
  • Tape: 2 Story: 5 - Lisa Price describes the sights, sounds and smells of her childhood
  • Tape: 2 Story: 6 - Lisa Price describes her elementary schools in New York City
  • Tape: 2 Story: 7 - Lisa Price describes her decision to attend the High School of Music and Art
  • Tape: 2 Story: 8 - Lisa Price remembers African American television shows from her childhood
  • Tape: 2 Story: 9 - Lisa Price recalls entertainers and civil rights leaders from her childhood
  • Tape: 2 Story: 10 - Lisa Price describes her experiences of racial discrimination in New York City
  • Tape: 2 Story: 11 - Lisa Price remembers her role model at the High School of Music and Art
  • Tape: 3 Story: 1 - Lisa Price describes her appearance in high school
  • Tape: 3 Story: 2 - Lisa Price recalls her extracurricular activities at the High School of Music and Art
  • Tape: 3 Story: 3 - Lisa Price describes her experience at the City College of New York
  • Tape: 3 Story: 4 - Lisa Price describes her experiences in the Ausar Auset Society
  • Tape: 3 Story: 5 - Lisa Price describes her first marriage
  • Tape: 3 Story: 6 - Lisa Price reflects upon her time with the Ausar Auset Society
  • Tape: 3 Story: 7 - Lisa Price talks about the perceptions of her and her beauty products
  • Tape: 3 Story: 8 - Lisa Price remembers creating her first fragrance
  • Tape: 3 Story: 9 - Lisa Price explains how Prince inspired on her first fragrance
  • Tape: 4 Story: 1 - Lisa Price recalls her early years of making beauty products
  • Tape: 4 Story: 2 - Lisa Price describes her work as a writer's assistant on 'The Cosby Show'
  • Tape: 4 Story: 3 - Lisa Price describes her decision to start a beauty products company
  • Tape: 4 Story: 4 - Lisa Price remembers making her first body butter lotion
  • Tape: 4 Story: 5 - Lisa Price describes the early years of her business, Carol's Daughter
  • Tape: 4 Story: 6 - Lisa Price describes the first Carol's Daughter store
  • Tape: 4 Story: 7 - Lisa Price describes the growth of Carol's Daughter
  • Tape: 4 Story: 8 - Lisa Price recalls her business being featured in Essence magazine
  • Tape: 4 Story: 9 - Lisa Price recalls her business' need for a commercial storefront
  • Tape: 5 Story: 1 - Lisa Price remembers her first commercial storefront for Carol's Daughter
  • Tape: 5 Story: 2 - Lisa Price describes how she met her husband, Gordon Price
  • Tape: 5 Story: 3 - Lisa Price recalls raising the funds to lease her first commercial storefront
  • Tape: 5 Story: 4 - Lisa Price recalls the grand opening of the first Carol's Daughter store
  • Tape: 5 Story: 5 - Lisa Price talks about her customers at Carol's Daughter
  • Tape: 5 Story: 6 - Lisa Price talks about appearing on 'The Oprah Winfrey Show'
  • Tape: 5 Story: 7 - Lisa Price remembers meeting her business partner, Steve Stoute, pt. 1
  • Tape: 5 Story: 8 - Lisa Price remembers meeting her business partner, Steve Stoute, pt. 2
  • Tape: 6 Story: 1 - Lisa Price describes the grand opening of the Carol's Daughter flagship store
  • Tape: 6 Story: 2 - Lisa Price describes the celebrity endorsements of Carol's Daughter, pt. 1
  • Tape: 6 Story: 3 - Lisa Price reflects upon Carol's Daughter's African American brand identity
  • Tape: 6 Story: 4 - Lisa Price describes her hopes for Carol's Daughter
  • Tape: 6 Story: 5 - Lisa Price reflects upon the success of Carol's Daughter
  • Tape: 6 Story: 6 - Lisa Price describes her mother's thoughts about Carol's Daughter
  • Tape: 6 Story: 7 - Lisa Price talks about Carol's Daughter as a lifestyle brand
  • Tape: 6 Story: 8 - Lisa Price describes how she would like to be remembered
  • Tape: 6 Story: 9 - Lisa Price reflects upon the importance of history
  • Tape: 6 Story: 10 - Lisa Price reflects upon her life
  • Tape: 6 Story: 11 - Lisa Price describes the celebrity endorsements of Carol's Daughter, pt. 2
  • Tape: 6 Story: 12 - Lisa Price talks about her book, 'Success Never Smelled So Sweet'