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Juanita Baranco

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Information about Juanita Baranco

Profile image of Juanita Baranco

Profession

Category:
BusinessMakers
LawMakers
Occupation(s):
Corporate Executive
State Assistant Attorney General

Favorites

Favorite Color:
Red
Favorite Food:
Chocolate
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Beaches
Favorite Quote:
None

Birthplace

Born:
3/19/1949
Birth Location:
Washington, District of Columbia

Profession

Category:
BusinessMakers
LawMakers
Occupation(s):
Corporate Executive
State Assistant Attorney General

Favorites

Favorite Color:
Red
Favorite Food:
Chocolate
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Beaches
Favorite Quote:
None

Birthplace

Born:
3/19/1949
Birth Location:
Washington
See how Juanita Baranco is related to other HistoryMakers

Biography

Corporate executive Juanita Powell Baranco was born in Washington, D.C., on March 19, 1949. Raised in Shreveport, Louisiana, Baranco earned her high school diploma and continued her studies earning her B.S. degree and her J.D. degree from Louisiana State University. Before turning to business, Baranco had a successful law career, serving as assistant attorney general for the state of Georgia. She is the executive vice president and chief operating officer of Baranco Automotive Group, which she co-founded with her husband, Gregory Baranco, in 1978. It was one of the first African American owned car dealerships in the metropolitan Atlanta area. That effort led the Barancos to also owning several other car dealerships including Mercedes-Benz and Acura dealerships with annual sales reaching $100 million dollars.

Baranco’s extensive involvement in education has led her to serve as the chairman of the DeKalb County Education Task Force and as a member of the Georgia State Board of Education from 1985 to 1991. She was appointed by Governor Zell Miller to the Board of Regents and in 1995 became the first African American woman to chair the board. She sits on the Board of Trustees of Clark Atlanta University and also serves on the Board of Directors of Georgia Power Company.

Her business and community activities have won her numerous awards, among which are recognition by the Dow Jones Company for entrepreneurial excellence; the first Trumpet Award from Turner Broadcasting System for entrepreneurial excellence; Entrepreneur of the Year by the Atlanta Business League; the DECCA Award from the Atlantic Business Chronicle, the YWCA’s Women of Achievement Award; and the Atlanta History Center’s Defining Women in Atlanta Award. Baranco has been featured in Essence magazine as one of best businesswomen in Atlanta and was also a finalist for the 2003 Time magazine Quality Dealer Award. She is a member of the American Bar Association and the State Bar Associations of Georgia and Louisiana.

Baranco lives in Atlanta with her husband and children.

See how Juanita Baranco is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Juanita Baranco's interview
  • Tape: 1 Story: 2 - Juanita Baranco lists her favorites
  • Tape: 1 Story: 3 - Juanita Baranco describes her mother's family background
  • Tape: 1 Story: 4 - Juanita Baranco describes her maternal ancestry
  • Tape: 1 Story: 5 - Juanita Baranco describes her mother's upbringing in Mississippi
  • Tape: 1 Story: 6 - Juanita Baranco describes how her parents met
  • Tape: 1 Story: 7 - Juanita Baranco describes her father's family background
  • Tape: 1 Story: 8 - Juanita Baranco describes her father's upbringing and aspirations
  • Tape: 2 Story: 1 - Juanita Baranco recalls her paternal uncle, Solomon Powell, Jr.
  • Tape: 2 Story: 2 - Juanita Baranco recalls her parents' devotion to their children
  • Tape: 2 Story: 3 - Juanita Baranco recalls her family's return to Shreveport, Louisiana
  • Tape: 2 Story: 4 - Juanita Baranco describes her earliest childhood memories
  • Tape: 2 Story: 5 - Juanita Baranco describes the role of religion in her childhood
  • Tape: 2 Story: 6 - Juanita Baranco describes her memories of holidays from her childhood
  • Tape: 2 Story: 7 - Juanita Baranco describes her childhood neighborhood in Shreveport, Louisiana
  • Tape: 2 Story: 8 - Juanita Baranco recalls attending all-black schools in Shreveport, Louisiana
  • Tape: 3 Story: 1 - Juanita Baranco recalls her influential grade school teachers
  • Tape: 3 Story: 2 - Juanita Baranco explains how her father's legal career influenced her
  • Tape: 3 Story: 3 - Juanita Baranco describes Shreveport's Notre Dame High School, pt. 1
  • Tape: 3 Story: 4 - Juanita Baranco describes Shreveport's Notre Dame High School, pt. 2
  • Tape: 3 Story: 5 - Juanita Baranco describes her civil rights activities at Louisiana State University
  • Tape: 3 Story: 6 - Juanita Baranco remembers meeting her husband, Gregory Baranco
  • Tape: 3 Story: 7 - Juanita Baranco recalls moving with her husband to Detroit, Michigan
  • Tape: 4 Story: 1 - Juanita Baranco recalls her parents' response to her marriage
  • Tape: 4 Story: 2 - Juanita Baranco describes her mother's foundation for children with mental disabilities
  • Tape: 4 Story: 3 - Juanita Baranco recalls her decision to attend law school
  • Tape: 4 Story: 4 - Juanita Baranco recalls opening her first car dealership in East Point, Georgia
  • Tape: 4 Story: 5 - Juanita Baranco describes her early career in law and business
  • Tape: 4 Story: 6 - Juanita Baranco describes her involvement in education policy
  • Tape: 4 Story: 7 - Juanita Baranco remembers her tenure on the Georgia Board of Regents
  • Tape: 4 Story: 8 - Juanita Baranco recalls founding First Southern Bank with her husband
  • Tape: 5 Story: 1 - Juanita Baranco recalls challenges she faced as a female business executive
  • Tape: 5 Story: 2 - Juanita Baranco reflects upon her success in the automotive industry
  • Tape: 5 Story: 3 - Juanita Baranco describes her family's involvement in banking and real estate
  • Tape: 5 Story: 4 - Juanita Baranco describes her hopes and concerns for the African American community
  • Tape: 5 Story: 5 - Juanita Baranco remembers closing her car dealership in Decatur, Georgia
  • Tape: 5 Story: 6 - Juanita Baranco reflects on the importance of knowing one's history
  • Tape: 5 Story: 7 - Juanita Baranco describes how she would like to be remembered
  • Tape: 5 Story: 8 - Juanita Baranco talks about The HistoryMakers project