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Gwen Mazer

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Information about Gwen Mazer

Profile image of Gwen Mazer

Profession

Category:
StyleMakers
MediaMakers
Occupation(s):
Personal Style and Image Consultant
Author

Favorites

Favorite Color:
Turquoise
Favorite Food:
Caviar
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Italy
Favorite Quote:
Let Go And Let God.

Birthplace

Born:
5/23/1950
Birth Location:
New York, New York

Profession

Category:
StyleMakers
MediaMakers
Occupation(s):
Personal Style and Image Consultant
Author

Favorites

Favorite Color:
Turquoise
Favorite Food:
Caviar
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Italy
Favorite Quote:
Let Go And Let God.

Birthplace

Born:
5/23/1950
Birth Location:
New York
See how Gwen Mazer is related to other HistoryMakers

Biography

Fashion and image consultant Gwen Mazer was born in New York City. She was one of two children born to Theodore Goodman, a postal worker; and Edythe Goodman, an educator. Mazer received her education in New York City at the Fashion Institute of Technology and New York University.

Mazer began her career in 1955 as a retail intern at Lord and Taylor’s department store becoming one of the first African Americans to hold a junior executive position at the store. She was a fashion director at Alexander’s Department Store and the stylist for Advertising Images, one of the foremost advertising photography studios in New York City.

In 1968 Mazer became the first African American fashion editor at Harper’s Bazaar creating Bazaar’s Bazaar and Lifestyle for the magazine. In 1970, during her tenure at the magazine, she was the co-founder of Narcissa a New York boutique. In1976 Mazer became the marketing director for Nazareno Gabrielli, an Italian fashion company. She was responsible for opening New York offices and assisting with opening a retail store in Beverly Hills, California.

Mazer then moved to San Francisco, California to join Esprit as creative director. She was responsible for corporate branding, advertising, marketing, and catalogues to create the company’s public image. In 1982, Mazer founded Total Image Management, a consulting firm that has provided personal style and corporate image management services for clients such as, Wells Fargo Bank, Campton Place Hotel, and Oprah Winfrey. During this time she also founded the Gwen Mazer Collection, a San Francisco, Union Square boutique offering fine fashion accessories and fashion consulting.

Mazer was an adjunct professor at the Academy of Art University.
She has also lectured at the University of California at Berkeley and the City College of San Francisco; led seminars at the Central California Women’s Conference, the Professional Business Women’s Conference; and served as a guest speaker at the World Affairs Council, the Commonwealth Club, the Jewish Community Center, and the Francisca Club.

Mazer is a charter member of the Association of Image Consultants International (AICI) and served as president of the San Francisco Chapter from 1995 to 1997. Mazer is a former member of the Women’s Professional Network, the New York and San Francisco chapters of the Fashion Group, and the National Association of Women Business Owners (NAWBO). She has served as a board director for the Fort Mason Foundation, the San Francisco Convention Bureau, the Magic Theatre, and currently serves on the board of the International Women’s Forum of Northern California.

Mazer was awarded the highest honor in the image industry when she received the IMMIE award for outstanding professionalism and dedication and has received various honors from the city of San Francisco. Mazer is the author of the award winning book Wise Talk Wild Women and created the Wise Talk Lecture Series. The Friends and Foundation of the San Francisco Library honored Mazer as a Literary Laureate for her book Wise Talk, Wild Women.

Gwen Mazer was interviewed by The HistoryMakers on November 8, 2013.

See how Gwen Mazer is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Gwen Mazer's interview
  • Tape: 1 Story: 2 - Gwen Mazer lists her favorites
  • Tape: 1 Story: 3 - Gwen Mazer describes her mother's family background
  • Tape: 1 Story: 4 - Gwen Mazer talks about her family's farm in the Williamsbridge neighborhood of the Bronx, New York
  • Tape: 1 Story: 5 - Gwene Mazer recalls her mother's upbringing
  • Tape: 1 Story: 6 - Gwene Mazer remembers her mother's educational background
  • Tape: 1 Story: 7 - Gwen Mazer describes her father's family background
  • Tape: 1 Story: 8 - Gwen Mazer talks about her father's upbringing
  • Tape: 1 Story: 9 - Gwen Mazer recalls her father's career as a postal worker
  • Tape: 1 Story: 10 - Gwen Mazer describes her parents' personalities and who she takes after
  • Tape: 1 Story: 11 - Gwen Mazer talks about her brother and his family
  • Tape: 2 Story: 1 - Gwen Mazer describes her earliest childhood memory
  • Tape: 2 Story: 2 - Gwen Mazer talks about her early neighborhood
  • Tape: 2 Story: 3 - Gwen Mazer describes her experiences at P.S. 103 in New York City
  • Tape: 2 Story: 4 - Gwen Mazer recalls her childhood social activities
  • Tape: 2 Story: 5 - Gwen Mazer remembers her early exposure to the arts
  • Tape: 2 Story: 6 - Gwen Mazer describes her mother's educational philosophy
  • Tape: 2 Story: 7 - Gwen Mazer talks about her early childhood influences
  • Tape: 2 Story: 8 - Gwen Mazer recalls her experiences at Evander Childs High School in New York City
  • Tape: 2 Story: 9 - Gwen Mazer talks about her personality as a teenager
  • Tape: 2 Story: 10 - Gwen Mazer describes her mentors at Evander Childs High School in New York, New York
  • Tape: 2 Story: 11 - Gwen Mazer talks about her early religious experiences
  • Tape: 3 Story: 1 - Gwen Mazer recalls preparing for church with her maternal grandfather
  • Tape: 3 Story: 2 - Gwen Mazer talks about the music of her youth
  • Tape: 3 Story: 3 - Gwen Mazer recalls her early interest in foreign films
  • Tape: 3 Story: 4 - Gwen Mazer remembers publishing articles on Katherine Dunham
  • Tape: 3 Story: 5 - Gwen Mazer describes her early interest in travel
  • Tape: 3 Story: 6 - Gwen Mazer talks about her undergraduate experiences while studying fashion in New York City
  • Tape: 3 Story: 7 - Gwen Mazer recalls her first position at Lord and Taylor in New York City
  • Tape: 3 Story: 8 - Gwen Mazer remembers joining Alexander's Department Store in New York City as a fashion director
  • Tape: 3 Story: 9 - Gwen Mazer recalls starting Advertising Images in New York City with her husband
  • Tape: 4 Story: 1 - Gwen Mazer describes the work of Hugh Bell
  • Tape: 4 Story: 2 - Gwen Mazer talks about her conversion to Judaism
  • Tape: 4 Story: 3 - Gwen Mazer recalls the support of her father and maternal grandfather
  • Tape: 4 Story: 4 - Gwen Mazer remembers interviewing with Diana Vreeland at Vogue
  • Tape: 4 Story: 5 - Gwen Mazer recalls joining Harper's Bazaar and opening Narcissa Boutique in New York City
  • Tape: 4 Story: 6 - Gwen Mazer talks about the clothing sold at Narcissa Boutique in New York City
  • Tape: 4 Story: 7 - Gwen Mazer recalls the clientele at Narcissa Boutique in New York City
  • Tape: 4 Story: 8 - Gwen Mazer remembers transitioning to Harper's Bazaar's 'Lifestyle' column
  • Tape: 4 Story: 9 - Gwen Mazer recalls interviewing Nikki Giovanni
  • Tape: 4 Story: 10 - Gwen Mazer talks about meeting Barbara Chase-Riboud
  • Tape: 4 Story: 11 - Gwen Mazer describes the artistic work of Nikki Giovanni and Barbara Chase-Riboud
  • Tape: 5 Story: 1 - Gwen Mazer describes her decision to leave Harper's Bazaar
  • Tape: 5 Story: 2 - Gwen Mazer talks about her first interview with Katherine Dunham
  • Tape: 5 Story: 3 - Gwen Mazer recalls traveling to Haiti with Katherine Dunham
  • Tape: 5 Story: 4 - Gwen Mazer talks about Katherine Dunham's associates
  • Tape: 5 Story: 5 - Gwen Mazer describes the political climate in Haiti under President Jean-Claude Duvalier
  • Tape: 5 Story: 6 - Gwen Mazer talks about the black elitism in Haiti
  • Tape: 5 Story: 7 - Gwen Mazer recalls the Vodun rituals held on Katherine Dunham's Haitian estate
  • Tape: 5 Story: 8 - Gwen Mazer remembers the final years of Katherine Dunham's life
  • Tape: 5 Story: 9 - Gwen Mazer recalls working for Nazareno Gabrielli
  • Tape: 5 Story: 10 - Gwen Mazer talks about her experience as creative director of Esprit Holdings Limited
  • Tape: 6 Story: 1 - Gwen Mazer describes her responsibilities at Esprit Holdings Limited
  • Tape: 6 Story: 2 - Gwen Mazer talks about founding Total Image Management in San Francisco, California
  • Tape: 6 Story: 3 - Gwen Mazer recalls the changes in business attire
  • Tape: 6 Story: 4 - Gwen Mazer remembers her clients at Total Image Management, pt. 1
  • Tape: 6 Story: 5 - Gwen Mazer remembers her clients at Total Image Management, pt. 2
  • Tape: 6 Story: 6 - Gwen Mazer describes her work with Oprah Winfrey
  • Tape: 6 Story: 7 - Gwen Mazer talks about designing the Gwen Mazer Collection in San Francisco, California
  • Tape: 6 Story: 8 - Gwen Mazer recalls her organizational memberships
  • Tape: 6 Story: 9 - Gwen Mazer remembers her board memberships
  • Tape: 7 Story: 1 - Gwen Mazer recalls publishing 'Wide Talk: Wild Women' with Christine Alicino
  • Tape: 7 Story: 2 - Gwen Mazer talks about the interview process for 'Wise Talk: Wild Women'
  • Tape: 7 Story: 3 - Gwen Mazer recalls the reception of 'Wise Talk: Wild Women'
  • Tape: 7 Story: 4 - Gwen Mazer describes her website and blog
  • Tape: 7 Story: 5 - Gwen Mazer talks about black fashion as a cultural expression
  • Tape: 7 Story: 6 - Gwen Mazer describes her fashion philosophy
  • Tape: 7 Story: 7 - Gwen Mazer talks about the incorporation of psychology into image consulting
  • Tape: 7 Story: 8 - Gwen Mazer describes her future writing projects
  • Tape: 7 Story: 9 - Gwen Mazer reflects upon her life
  • Tape: 7 Story: 10 - Gwen Mazer describes her hopes and concerns for the African American community
  • Tape: 8 Story: 1 - Gwen Mazer reflects upon her legacy
  • Tape: 8 Story: 2 - Gwen Mazer talks about her family
  • Tape: 8 Story: 3 - Gwen Mazer narrates her photographs, pt. 1
  • Tape: 8 Story: 4 - Gwen Mazer narrates her photographs, pt. 2