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Gregory Baranco

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Information about Gregory Baranco

Profile image of Gregory Baranco

Profession

Category:
BusinessMakers
Occupation(s):
Auto Sales Entrepreneur

Favorites

Favorite Color:
Green
Favorite Food:
Catfish
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Paris
Favorite Quote:
If The Conditions Are Right, Let's Go All In.

Birthplace

Born:
3/8/1948
Birth Location:
Baton Rouge, Louisiana

Profession

Category:
BusinessMakers
Occupation(s):
Auto Sales Entrepreneur

Favorites

Favorite Color:
Green
Favorite Food:
Catfish
Favorite Time of Year:
Fall
Favorite Vacation Spot:
Paris
Favorite Quote:
If The Conditions Are Right, Let's Go All In.

Birthplace

Born:
3/8/1948
Birth Location:
Baton Rouge
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Biography

Auto sales entrepreneur Gregory Baranco was born on March 8, 1948 in Baton Rouge, Louisiana to Dr. Beverly Victor Baranco, Jr. and Evelyn Baranco. Baranco attended Southern University in Baton Rouge, where he was a pre-med major until changing his focus to business administration after working at a stamping plant for the Ford Motor Company during the summer of 1969. He went on to graduate with his B.S. degree in business administration in 1971.

He began his career in sales at Audubon Ford in Baton Rouge in 1971, where he was eventually promoted to finance manager. During the mid-1970s, Baranco was accepted into the General Motors Dealer Development Program, where he trained as a GM dealership owner at Royal Oldsmobile in New Orleans, Louisiana. In 1978, Baranco and his wife, Juanita Baranco, founded Baranco Pontiac, Inc., which began as a dealership in East Point, Georgia, and then relocated to Decatur, Georgia in 1981. During the 1980s, Baranco became one of the lead developers for Sandstone Shores, a 66-home residential development in a predominantly African American community in Decatur, Georgia. Baranco turned his focus to luxury cars, acquiring an Acura dealership in Tallahassee, Florida in 1988 that he later moved to Atlanta, Georgia; and then opened the Mercedes-Benz of Buckhead dealership in Atlanta in 2001, in partnership with his wife and former mayor Andrew Young. When First Southern Bank in Atlanta was founded in 1988, Baranco served as the first chairman of its board. In 1997, he worked with Citizens Trust Bank of Atlanta and its chairman Herman Russell to negotiate a merger between the two banks, and stayed on as vice chairman of the newly merged bank until 2003.

Baranco was honored as a Best of the Best Dealer of the Year by Mercedes-Benz USA in 2012, and given a Lifetime Achievement Award by the National Association of Minority Automobile Dealers in 2010. He served as president of the Metropolitan Atlanta Automobile Dealers Association and chairman of the Atlanta Life Insurance Company, in addition to his longtime memberships at One Hundred Black Men of Dekalb County, the United Way and the Dekalb County Task Force on Efficiency in Government. He also received an honorary doctorate from Southern University.

Baranco and his wife, Juanita Baranco, have four children: Evelyn, Grene, Janelle, and Gregory, Jr.

Gregory Baranco was interviewed by The HistoryMakers on October 3, 2016.

See how Gregory Baranco is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Gregory Baranco's interview
  • Tape: 1 Story: 2 - Gregory Baranco lists his favorites
  • Tape: 1 Story: 3 - Gregory Baranco talks about his maternal uncle, Maurice A. Edmond
  • Tape: 1 Story: 4 - Gregory Baranco remembers car rides with his mother
  • Tape: 1 Story: 5 - Gregory Baranco describes his father's family background
  • Tape: 1 Story: 6 - Gregory Baranco talks about the history of race relations in Baton Rouge, Louisiana
  • Tape: 1 Story: 7 - Gregory Baranco describes the African American community in Baton Rouge, Louisiana
  • Tape: 1 Story: 8 - Gregory Baranco talks about his parents' values
  • Tape: 1 Story: 9 - Gregory Baranco talks about his paternal family's background in business
  • Tape: 2 Story: 1 - Gregory Baranco lists his siblings
  • Tape: 2 Story: 2 - Gregory Baranco describes his earliest childhood memories
  • Tape: 2 Story: 3 - Gregory Baranco remembers his early sense of responsibility
  • Tape: 2 Story: 4 - Gregory Baranco describes his neighborhood in Baton Rouge, Louisiana
  • Tape: 2 Story: 5 - Gregory Baranco describes his education in Baton Rouge, Louisiana
  • Tape: 2 Story: 6 - Gregory Baranco remembers integrating Catholic High School in Baton Rouge, Louisiana
  • Tape: 2 Story: 7 - Gregory Baranco remembers his high school classmate, H. Rap Brown
  • Tape: 2 Story: 8 - Gregory Baranco talks about his influential teachers
  • Tape: 2 Story: 9 - Gregory Baranco describes his early interest in medicine
  • Tape: 2 Story: 10 - Gregory Baranco remembers his decision to pursue a career in business
  • Tape: 3 Story: 1 - Gregory Baranco recalls transferring to Southern University in Baton Rouge, Louisiana
  • Tape: 3 Story: 2 - Gregory Baranco remembers the death of his mother
  • Tape: 3 Story: 3 - Gregory Baranco recalls the student demonstrations at Southern University
  • Tape: 3 Story: 4 - Gregory Baranco remembers his courtship with his wife
  • Tape: 3 Story: 5 - Gregory Baranco describes his first car
  • Tape: 3 Story: 6 - Gregory Baranco recalls his internship at Ford Motor Company in Dearborn, Michigan
  • Tape: 3 Story: 7 - Gregory Baranco describes the start of his career in the automotive industry
  • Tape: 3 Story: 8 - Gregory Baranco remembers learning to fly airplanes
  • Tape: 3 Story: 9 - Gregory Baranco describes his business relationship with Russell Dunn
  • Tape: 3 Story: 10 - Gregory Baranco recalls his decision to start a car dealership
  • Tape: 4 Story: 1 - Gregory Baranco describes the General Motors Corporation's minority dealer program
  • Tape: 4 Story: 2 - Gregory Baranco remembers acquiring his first car dealership
  • Tape: 4 Story: 3 - Gregory Baranco recalls opening Baranco Pontiac, Inc. in East Point, Georgia
  • Tape: 4 Story: 4 - Gregory Baranco talks about his wife's involvement in the automotive industry
  • Tape: 4 Story: 5 - Gregory Baranco remembers acquiring a private airplane
  • Tape: 4 Story: 6 - Gregory Baranco describes the challenges he faced as an automobile dealer, pt. 1
  • Tape: 4 Story: 7 - Gregory Baranco describes his business relationship with Bob Spivey
  • Tape: 4 Story: 8 - Gregory Baranco talks about his mentorship of aspiring minority automotive dealers
  • Tape: 4 Story: 9 - Gregory Baranco describes the challenges he faced as an automobile dealer, pt. 2
  • Tape: 4 Story: 10 - Gregory Baranco talks about his strategy as an automotive dealership owner
  • Tape: 4 Story: 11 - Gregory Baranco talks about the failure of the Saturn automotive brand
  • Tape: 4 Story: 12 - Gregory Baranco talks about the conditions for a successful car dealership
  • Tape: 5 Story: 1 - Gregory Baranco describes the design of Baranco Pontiac, Inc. in Decatur, Georgia
  • Tape: 5 Story: 2 - Gregory Baranco talks about the success of Mercedes-Benz of Buckhead in Atlanta, Georgia, pt. 1
  • Tape: 5 Story: 3 - Gregory Baranco talks about the Mercedes-Benz dealerships in metropolitan Atlanta, Georgia
  • Tape: 5 Story: 4 - Gregory Baranco describes his residential developments in DeKalb County, Georgia
  • Tape: 5 Story: 5 - Gregory Baranco shares his advice to aspiring African American entrepreneurs
  • Tape: 5 Story: 6 - Gregory Baranco describes his hopes and concerns for the African American community
  • Tape: 5 Story: 7 - Gregory Baranco talks about the success of Mercedes-Benz of Buckhead in Atlanta, Georgia, pt. 2
  • Tape: 5 Story: 8 - Gregory Baranco talks about his children
  • Tape: 5 Story: 9 - Gregory Baranco talks about the future of automotive technology
  • Tape: 5 Story: 10 - Gregory Baranco reflects upon his life and legacy