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Eugene Morris

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Information about Eugene Morris

Profile image of Eugene Morris

Profession

Category:
MediaMakers
Occupation(s):
Advertising Chief Executive
Advertising Executive

Favorites

Favorite Color:
Green
Favorite Food:
Italian Food
Favorite Time of Year:
Spring, Summer
Favorite Vacation Spot:
South Africa
Favorite Quote:
Common Sense Ain't Common.

Birthplace

Born:
7/25/1939
Birth Location:
Chicago, Illinois

Profession

Category:
MediaMakers
Occupation(s):
Advertising Chief Executive
Advertising Executive

Favorites

Favorite Color:
Green
Favorite Food:
Italian Food
Favorite Time of Year:
Spring, Summer
Favorite Vacation Spot:
South Africa
Favorite Quote:
Common Sense Ain't Common.

Birthplace

Born:
7/25/1939
Birth Location:
Chicago
See how Eugene Morris is related to other HistoryMakers

Biography

Pioneering advertising executive Eugene Morris, Jr. was born in Chicago, Illinois on July 25, 1939. The youngest of four siblings, Morris was raised in Chicago’s historic Bronzeville neighborhood. Owning several restaurants, Morris’ parents, Eugene Morris, Sr. and Willie Mae Morris, instilled an entrepreneurial spirit in their son. At the age of twelve, Morris and a childhood friend started a junk resale business with local thrift and resale shops as their clients. In 1952, Morris graduated from Forestville Elementary School. He then attended Tilden High School, graduating in 1956.

Morris attended several community colleges, and was later drafted into the U.S. Army in 1962. He was stationed in Kentucky at Fort Knox, in South Carolina at Fort Jackson, and overseas in Germany. By 1968, Morris returned to Chicago and obtained a job with the advertising agency of Foote, Cone, and Belding. He worked for several years at Foote, Cone, and Belding while attending Roosevelt University. In 1969, he received his B.A. degree in business administration and his M.B.A in 1971 from Roosevelt University. During the period between 1974 and 1986, Morris worked as an account supervisor and senior vice president management supervisor at Burrell Advertising Agency. He developed advertising programs for clients including Coca-Cola, McDonald’s and Johnson Products.

In 1987, Morris founded his own advertising agency entitled Eugene Morris Communications, Inc. (EMC). EMC has been ranked as one of Black Enterprise’s top fifteen advertising agencies. EMC’s clientele have included American Family Insurance, Tyson Foods, Illinois Department of Transportation, and Wal-Mart Stores, Inc. EMC has created major multi-cultural and multi-dimensional advertising campaigns that have generated $37.7 million in billings. Morris received the 2005 Martin Luther King Legacy Award from the Martin Luther King Boys and Girls Club for his philanthropic efforts. He has also received the 2006 Illinois Governor’s Small Business Person of the Year Award.

See how Eugene Morris is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Eugene Morris' interview
  • Tape: 1 Story: 2 - Eugene Morris lists his favorites
  • Tape: 1 Story: 3 - Eugene Morris talks about his birth
  • Tape: 1 Story: 4 - Eugene Morris talks about his siblings
  • Tape: 1 Story: 5 - Eugene Morris describes his maternal and paternal family histories
  • Tape: 1 Story: 6 - Eugene Morris describes his earliest childhood memories
  • Tape: 1 Story: 7 - Eugene Morris describes moving to the Near North Side of Chicago, Illinois
  • Tape: 1 Story: 8 - Eugene Morris talks about his experience at Sexton Elementary School in Chicago, Illinois
  • Tape: 1 Story: 9 - Eugene Morris remembers his sixth grade teacher, HistoryMaker Frances T. Matlock
  • Tape: 1 Story: 10 - Eugene Morris describes his experience at Tilden Career Community Academy High School in Chicago, Illinois
  • Tape: 2 Story: 1 - Eugene Morris talks about renting a horse to collect scrap metal
  • Tape: 2 Story: 2 - Eugene Morris describes the racial tensions at Tilden Career Community Academy High School in Chicago, Illinois
  • Tape: 2 Story: 3 - Eugene Morris talks about his experience on the wrestling team at Tilden Career Community Academy High School in Chicago, Illinois
  • Tape: 2 Story: 4 - Eugene Morris talks about his shop teacher at Tilden Career Community Academy High School in Chicago, Illinois
  • Tape: 2 Story: 5 - Eugene Morris talks about his father's restaurants
  • Tape: 2 Story: 6 - Eugene Morris talks about what kind of student he was at Tilden Career Community Academy High School in Chicago, Illinois
  • Tape: 2 Story: 7 - Eugene Morris talks about his experience in the City Colleges of Chicago between 1956 and 1962
  • Tape: 2 Story: 8 - Eugene Morris recalls being drafted into the U.S. Army in 1962
  • Tape: 2 Story: 9 - Eugene Morris describes being stationed in Germany as a U.S. Army clerk
  • Tape: 3 Story: 1 - Eugene Morris describes the sights, sounds, and smells of his childhood
  • Tape: 3 Story: 2 - Eugene Morris describes his experiences with segregation while in the U.S. Army
  • Tape: 3 Story: 3 - Eugene Morris describes his experience as a company clerk in the U.S. Army at Coleman Barracks in Sandhofen, Germany, pt. 1
  • Tape: 3 Story: 4 - Eugene Morris describes his experience as a company clerk in the U.S. Army at Coleman Barracks in Sandhofen, Germany, pt. 2
  • Tape: 3 Story: 5 - Eugene Morris talks about his entrepreneurial experience on Coleman Barracks in Sandhofen, Germany
  • Tape: 3 Story: 6 - Eugene Morris describes returning to the United States and enrolling at Roosevelt University in Chicago, Illinois
  • Tape: 3 Story: 7 - Eugene Morris talks about his mother's religion
  • Tape: 3 Story: 8 - Eugene Morris recalls being hired at the advertising firm Foote, Cone and Belding in 1968
  • Tape: 3 Story: 9 - Eugene Morris recalls working at Foote, Cone and Belding and studying at Roosevelt University in Chicago, Illinois, pt. 1
  • Tape: 4 Story: 1 - Eugene Morris recalls working at Foote, Cone and Belding and studying at Roosevelt University in Chicago, Illinois, pt. 2
  • Tape: 4 Story: 2 - Eugene Morris talks about being oblivious to the 1968 Democratic National Convention protests in Chicago, Illinois
  • Tape: 4 Story: 3 - Eugene Morris recalls the assassination of President John F. Kennedy in 1963
  • Tape: 4 Story: 4 - Eugene Morris talks about the assassinations of Bobby Kennedy and Reverend Dr. Martin Luther King, Jr. in 1968
  • Tape: 4 Story: 5 - Eugene Morris talks about how his car was stolen after his return from Germany in 1965, pt. 1
  • Tape: 4 Story: 6 - Eugene Morris talks about how his car was stolen after his return from Germany in 1965, pt. 2
  • Tape: 4 Story: 7 - Eugene Morris describes his experience as an account executive at Foote, Cone and Belding, pt. 1
  • Tape: 4 Story: 8 - Eugene Morris describes his experience as an account executive at Foote, Cone and Belding, pt. 2
  • Tape: 4 Story: 9 - Eugene Morris describes being hired as an account supervisor and media director at Burrell Advertising in 1974
  • Tape: 4 Story: 10 - Eugene Morris recalls working on advertising campaigns for McDonald's and Coca-Cola at Burrell Advertising
  • Tape: 4 Story: 11 - Eugene Morris describes the state of black advertising in 1976
  • Tape: 5 Story: 1 - Eugene Morris talks about changing general market advertising campaigns to work for black audiences
  • Tape: 5 Story: 2 - Eugene Morris recalls his departure from Burrell Advertising in 1986 and his relationship with HistoryMaker Thomas J. Burrell
  • Tape: 5 Story: 3 - Eugene Morris describes starting Morris Randall Advertising and E. Morris Communications, Inc. in 1987
  • Tape: 5 Story: 4 - Eugene Morris recalls the deaths of his parents and his likenesses to them
  • Tape: 5 Story: 5 - Eugene Morris talks about his early clients at E. Morris Communications, Inc.
  • Tape: 5 Story: 6 - Eugene Morris shares his total marketing concept
  • Tape: 5 Story: 7 - Eugene Morris describes losing Oldsmobile as a client in 2001 and how it affected E. Morris Communications, Inc.
  • Tape: 5 Story: 8 - Eugene Morris describes the quick turnover of business in advertising
  • Tape: 5 Story: 9 - Eugene Morris describes how E. Morris Communications, Inc. rebounded from the loss of Oldsmobile in 2001
  • Tape: 6 Story: 1 - Eugene Morris describes his experience working on advertising campaigns for Wal-Mart Stores
  • Tape: 6 Story: 2 - Eugene Morris describes his approach to marketing to different segments of the African American community
  • Tape: 6 Story: 3 - Eugene Morris talks about founding the Association of Black-Owned Advertising Agencies
  • Tape: 6 Story: 4 - Eugene Morris describes his experience working with Wal-Mart Stores, Inc.
  • Tape: 6 Story: 5 - Eugene Morris describes his experience working with the Illinois Department of Transportation and the reconstruction of the Dan Ryan Expressway
  • Tape: 6 Story: 6 - Eugene Morris talks about the "Double Dutch" advertising campaign for Tyson Foods, Inc.
  • Tape: 6 Story: 7 - Eugene Morris describes how he would like to be remembered
  • Tape: 6 Story: 8 - Eugene Morris reflects on how his parents would view his career
  • Tape: 6 Story: 9 - Eugene Morris shares his advice for young entrepreneurs
  • Tape: 6 Story: 10 - Eugene Morris reflects on his faith and marriage
  • Tape: 7 Story: 1 - Eugene Morris narrates his photographs