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Eugene Morris

Maker interview details

Profile image of Eugene Morris
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  • February 1, 2006
  • January 24, 2006


  • Category: MediaMakers
  • Occupation(s): Advertising Chief Executive
    Advertising Executive


  • Born: July 25, 1939
  • Birth Location: Chicago, Illinois


  • Favorite Color: Green
  • Favorite Food: Italian Food
  • Favorite Time of Year: Spring, Summer
  • Favorite Vacation Spot: South Africa

Favorite Quote

"Common Sense Ain't Common."
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Pioneering advertising executive Eugene Morris, Jr. was born in Chicago, Illinois on July 25, 1939. The youngest of four siblings, Morris was raised in Chicago’s historic Bronzeville neighborhood. Owning several restaurants, Morris’ parents, Eugene Morris, Sr. and Willie Mae Morris, instilled an entrepreneurial spirit in their son. At the age of twelve, Morris and a childhood friend started a junk resale business with local thrift and resale shops as their clients. In 1952, Morris graduated from Forestville Elementary School. He then attended Tilden High School, graduating in 1956.

Morris attended several community colleges, and was later drafted into the U.S. Army in 1962. He was stationed in Kentucky at Fort Knox, in South Carolina at Fort Jackson, and overseas in Germany. By 1968, Morris returned to Chicago and obtained a job with the advertising agency of Foote, Cone, and Belding. He worked for several years at Foote, Cone, and Belding while attending Roosevelt University. In 1969, he received his B.A. degree in business administration and his M.B.A in 1971 from Roosevelt University. During the period between 1974 and 1986, Morris worked as an account supervisor and senior vice president management supervisor at Burrell Advertising Agency. He developed advertising programs for clients including Coca-Cola, McDonald’s and Johnson Products.

In 1987, Morris founded his own advertising agency entitled Eugene Morris Communications, Inc. (EMC). EMC has been ranked as one of Black Enterprise’s top fifteen advertising agencies. EMC’s clientele have included American Family Insurance, Tyson Foods, Illinois Department of Transportation, and Wal-Mart Stores, Inc. EMC has created major multi-cultural and multi-dimensional advertising campaigns that have generated $37.7 million in billings. Morris received the 2005 Martin Luther King Legacy Award from the Martin Luther King Boys and Girls Club for his philanthropic efforts. He has also received the 2006 Illinois Governor’s Small Business Person of the Year Award.

Previews from the Digital Archive


Watch the full interview in the Digital Archive