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Esther "E.T." Franklin

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Information about Esther "E.T." Franklin

Profile image of Esther "E.T." Franklin

Profession

Category:
MediaMakers
Occupation(s):
Media Executive
Advertising Executive

Favorites

Favorite Color:
Green
Favorite Food:
Frozen Custard, Jelly Belly's, Popcorn
Favorite Time of Year:
Fall
Favorite Vacation Spot:
None
Favorite Quote:
I'll Be Waiting For You.

Birthplace

Born:
7/21/1957
Birth Location:
Chicago, Illinois

Profession

Category:
MediaMakers
Occupation(s):
Media Executive
Advertising Executive

Favorites

Favorite Color:
Green
Favorite Food:
Frozen Custard, Jelly Belly's, Popcorn
Favorite Time of Year:
Fall
Favorite Vacation Spot:
None
Favorite Quote:
I'll Be Waiting For You.

Birthplace

Born:
7/21/1957
Birth Location:
Chicago
See how Esther "E.T." Franklin is related to other HistoryMakers

Biography

Media and advertising executive Esther “E.T.” Franklin was born on July 21, 1957 in Chicago, Illinois. Her mother, Dolores Johnson, was a teacher; her father, Leon Johnson, a teacher and minister. Raised in Wilberforce, Ohio and Chicago, Illinois, Franklin graduated from Evanston Township High School in 1975. She received her B.S. degree in business administration from the University of Illinois at Champaign-Urbana in 1979 and her M.M. degree from Northwestern University’s Kellogg Business School in 1993. Franklin has also completed certificate programs at the University of Chicago and Northwestern University.

In 1980, Franklin was hired as a field project director at Market Facts, Inc. in Chicago. From 1982 to 1993, she worked for Burrell Communications, first as a market research analyst, and later as vice president and associate research director. In 1984, Franklin took a brief hiatus from Burrell Communications to work as a research manager for the Johnson Publishing Company. She was hired by Leo Burnett Advertising in 1993 and worked on various Philip Morris brands as vice president and planning director for Marlboro USA until 2001. At Leo Burnett, Franklin was instrumental in launching several corporate trend initiatives, including LeoShe, Foresight Matters and 20Twenty Vision, focused on the female consumer and twenty-something audience. She also appeared on Oprah, where she discussed LeoShe's research on beauty myths.

In 2002, Franklin was named senior vice president, director of consumer context planning for Starcom USA, a Starcom MediaVest Group (SMG) company. She was appointed as executive vice president, director of cultural identities of Starcom MediaVest Group in 2006, and was later promoted to executive vice president, head of SMG Americas Experience Strategy in 2011. During her time at SMG, Franklin pioneered Cultural Communication Anthropology and worked on Beyond Demographics, a research study exploring the vital role of culture and identity in reaching consumers.

Franklin has received numerous honors for her work. She was named an AdAge “Women to Watch” and received the “Changing the Game” honor from Advertising Women of New York (AWNY). Franklin was honored with the prestigious “Legend Award” at the 2011 AdColor Ceremony, and was identified as one of the Top Women Executives in Advertising & Marketing by Black Enterprise in both 2012 and 2013. In addition, she has published several multicultural and subculture targeting pieces, and is sought out as a speaker and panelist on all topics related to the evolving consumer landscape.

Franklin has chaired The HistoryMakers National Advisory Board's Advertising/Marketing Committee and sat on the global advisory committee of the World Future Society. She has also served as a board member of the Family Institute at Northwestern University and the Chicago Urban League.

Esther Franklin was interviewed by The HistoryMakers on October 21, 2014.

See how Esther "E.T." Franklin is related to other HistoryMakers
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  • Tape: 1 Story: 1 - Slating of Esther "E.T." Franklin's interview
  • Tape: 1 Story: 2 - Esther "E.T." Franklin lists her favorites
  • Tape: 1 Story: 3 - Esther "E.T." Franklin describes her mother's family background
  • Tape: 1 Story: 4 - Esther "E.T." Franklin remembers her family's trips to the segregated South
  • Tape: 1 Story: 5 - Esther "E.T." Franklin describes her father's family background
  • Tape: 1 Story: 6 - Esther "E.T." Franklin describes her parents' education
  • Tape: 1 Story: 7 - Esther "E.T." Franklin describes her earliest childhood memory
  • Tape: 1 Story: 8 - Esther "E.T." Franklin recalls her early social interactions in Chicago, Illinois
  • Tape: 1 Story: 9 - Esther "E.T." Franklin describes her early personality
  • Tape: 1 Story: 10 - Esther "E.T." Franklin lists her siblings
  • Tape: 1 Story: 11 - Esther "E.T." Franklin describes the Hyde Park neighborhood of Chicago, Illinois
  • Tape: 2 Story: 1 - Esther "E.T." Franklin describes her neighborhood in Wilberforce, Ohio
  • Tape: 2 Story: 2 - Esther "E.T." Franklin remembers her childhood in Wilberforce, Ohio, pt. 1
  • Tape: 2 Story: 3 - Esther "E.T." Franklin remembers her childhood in Wilberforce, Ohio, pt. 2
  • Tape: 2 Story: 4 - Esther "E.T." Franklin recalls her early experiences of racial discrimination
  • Tape: 2 Story: 5 - Esther "E.T." Franklin remembers the Civil Rights Movement
  • Tape: 2 Story: 6 - Esther "E.T." Franklin remembers the assassination of Reverend Dr. Martin Luther King, Jr.
  • Tape: 2 Story: 7 - Esther "E.T." Franklin describes her early experiences of religion
  • Tape: 2 Story: 8 - Esther "E.T." Franklin recalls her commute to school in Xenia, Ohio
  • Tape: 2 Story: 9 - Esther "E.T." Franklin remembers her early aspirations
  • Tape: 3 Story: 1 - Esther "E.T." Franklin remembers Evanston Township High School in Evanston, Illinois
  • Tape: 3 Story: 2 - Esther "E.T." Franklin describes her father's illness
  • Tape: 3 Story: 3 - Esther "E.T." Franklin remembers joining the Delta Sigma Theta Sorority
  • Tape: 3 Story: 4 - Esther "E.T." Franklin describes the development of her spirituality
  • Tape: 3 Story: 5 - Esther "E.T." Franklin remembers her employment after college
  • Tape: 3 Story: 6 - Esther "E.T." Franklin remembers joining the Burrell Advertising Agency in Chicago, Illinois
  • Tape: 3 Story: 7 - Esther "E.T." Franklin describes the culture of the Burrell Advertising Agency
  • Tape: 3 Story: 8 - Esther "E.T." Franklin recalls working for John H. Johnson at Johnson Publishing Company
  • Tape: 4 Story: 1 - Esther "E.T." Franklin remembers her first marriage
  • Tape: 4 Story: 2 - Esther "E.T." Franklin describes her second husband
  • Tape: 4 Story: 3 - Esther "E.T." Franklin remembers working for Philip Morris Inc.
  • Tape: 4 Story: 4 - Esther "E.T." Franklin recalls the changing perception of tobacco products
  • Tape: 4 Story: 5 - Esther "E.T." Franklin describes the LeoShe initiative
  • Tape: 4 Story: 6 - Esther "E.T." Franklin recalls her work at the National Underground Railroad Freedom Center in Cincinnati, Ohio
  • Tape: 4 Story: 7 - Esther "E.T." Franklin describes her decision to join Starcom Worldwide
  • Tape: 4 Story: 8 - Esther "E.T." Franklin recalls her early career at Starcom Worldwide, pt. 1
  • Tape: 4 Story: 9 - Esther "E.T." Franklin recalls her early career at Starcom Worldwide, pt. 2
  • Tape: 5 Story: 1 - Esther "E.T." Franklin describes her position at Starcom Worldwide
  • Tape: 5 Story: 2 - Esther "E.T." Franklin describes her work on The History Channel's 'Band of Brothers'
  • Tape: 5 Story: 3 - Esther "E.T." Franklin recalls her recognition as an Ad Age Woman to Watch
  • Tape: 5 Story: 4 - Esther "E.T." Franklin talks about female advertising executives
  • Tape: 5 Story: 5 - Esther "E.T." Franklin recalls becoming the director of cultural identities at Starcom Mediavest Group, Inc.
  • Tape: 5 Story: 6 - Esther "E.T." Franklin describes her role as the director of cultural identities
  • Tape: 5 Story: 7 - Esther "E.T." Franklin describes the female leadership at Starcom Worldwide
  • Tape: 5 Story: 8 - Esther "E.T." Franklin talks about the Beyond Demographics project
  • Tape: 5 Story: 9 - Esther "E.T." Franklin describes her relationship with her second husband
  • Tape: 5 Story: 10 - Esther "E.T." Franklin describes her current position at Starcom Mediavest Group, Inc.
  • Tape: 5 Story: 11 - Esther "E.T." Franklin talks about the impact of digital media
  • Tape: 5 Story: 12 - Esther "E.T." Franklin talks about the discrimination against African American consumers
  • Tape: 6 Story: 1 - Esther "E.T." Franklin talks about the future of advertising
  • Tape: 6 Story: 2 - Esther "E.T." Franklin reflects upon her legacy
  • Tape: 6 Story: 3 - Esther "E.T." Franklin shares a message to aspiring marketing professionals
  • Tape: 6 Story: 4 - Esther "E.T." Franklin reflects upon her life and how she would like to be remembered
  • Tape: 6 Story: 5 - Esther "E.T." Franklin narrates her photographs