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Daymond John

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Information about Daymond John

Profile image of Daymond John

Profession

Category:
StyleMakers
Occupation(s):
Fashion Designer

Favorites

Favorite Color:
Black
Favorite Food:
Fish
Favorite Time of Year:
August
Favorite Vacation Spot:
Mexico
Favorite Quote:
None

Birthplace

Born:
2/23/1969
Birth Location:
New York, New York

Profession

Category:
StyleMakers
Occupation(s):
Fashion Designer

Favorites

Favorite Color:
Black
Favorite Food:
Fish
Favorite Time of Year:
August
Favorite Vacation Spot:
Mexico
Favorite Quote:
None

Birthplace

Born:
2/23/1969
Birth Location:
New York
See how Daymond John is related to other HistoryMakers

Biography

Hip-hop fashion designer Daymond John, founder and CEO of clothing label FUBU, was born in Brooklyn, New York, of Caribbean parents. Growing up in Queens, New York, John's entrepreneurial talents were exhibited at an early age; he sold everything from pencils to reconditioned cars.

Upon graduating from high school, John worked as a waiter at Red Lobster before getting his start in the clothing industry. In 1992, from his mother's basement in Queens, John began making hats to sell at concerts and neighborhood festivals. Encouraged by his early success, John recruited his childhood friends, Alexander Martin, Carl Brown, and Keith Perrin, to work with him; they began sewing tie-top hats. John set up shop at his mother's house, taking out a $100,000 mortgage. This was the beginning of FUBU, an acronym for For Us, By Us. FUBU's collection later expanded to include hockey jerseys, t-shirts, and baseball caps, all embroidered with the FUBU label.

With early support from John's friend, entertainer LL Cool J, FUBU quickly became one of the leading urban clothing lines, setting fashion trends for young African Americans. However, FUBU's popularity soon extended beyond the inner city, from suburban malls in the Midwest to Russian Internet sites, making it a true international powerhouse.

In 1997, John created the FUBU Foundation, which raised $1 million annually. Building on the success of FUBU The Collection, John expanded his business empire with the launch in 2000 of FUBU Entertainment. FUBU sportswear also gained a sizable following of professional athletes. It was FUBU Sportswear that sponsored Nienhouse Motorsports for the 1999 Indianapolis 500. In 2002, FUBU began outfitting the Harlem Globetrotters. John also launched See how Daymond John is related to other HistoryMakers

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  • Tape: 1 Story: 1 - Slating of Daymond John interview
  • Tape: 1 Story: 2 - Daymond John's favorites
  • Tape: 1 Story: 3 - Daymond John describes his parents' backgrounds
  • Tape: 1 Story: 4 - Daymond John discusses his West Indian heritage and its influence on his life
  • Tape: 1 Story: 5 - Daymond John recalls his childhood summers in Trinidad
  • Tape: 1 Story: 6 - Daymond John describes his childhood neighborhood in Queens, New York
  • Tape: 1 Story: 7 - Daymond John describes his childhood personality
  • Tape: 1 Story: 8 - Daymond John explains the origins of his entrepreneurial spirit
  • Tape: 1 Story: 9 - Daymond John talks about his elementary school experience
  • Tape: 1 Story: 10 - Daymond John explains when rap music first started to influence him
  • Tape: 1 Story: 11 - Daymond John talks about his high school experience in Queens, 1980s
  • Tape: 1 Story: 12 - Daymond John explains how his high school's co-op program helped him
  • Tape: 1 Story: 13 - Daymond John meets his future business partners
  • Tape: 2 Story: 1 - Daymond John's brief attempt at the crashed auto repair and resale business
  • Tape: 2 Story: 2 - Daymond John explains the origin of the FUBU clothing company
  • Tape: 2 Story: 3 - Daymond John discusses FUBU's name
  • Tape: 2 Story: 4 - Daymond John talks about the early days of FUBU
  • Tape: 2 Story: 5 - Daymond John explains how Hype Williams helped to promote the FUBU brand
  • Tape: 2 Story: 6 - Daymond John describes FUBU's move into retail
  • Tape: 2 Story: 7 - Daymond John describes the growth of FUBU
  • Tape: 2 Story: 8 - Daymond John describes how his mother helped FUBU get financing
  • Tape: 2 Story: 9 - Daymond John describes FUBU's relationship with Samsung America
  • Tape: 2 Story: 10 - Daymond John discusses the early distribution, marketing, and design of FUBU
  • Tape: 2 Story: 11 - Daymond John talks about dealing with the worldwide success of FUBU
  • Tape: 2 Story: 12 - Daymond John chooses to focus on the future of FUBU, not the past
  • Tape: 2 Story: 13 - Daymond John talks about FUBU's major accomplishments
  • Tape: 2 Story: 14 - Daymond John discusses the impact of youth culture on America and FUBU's responsibility
  • Tape: 2 Story: 15 - Daymond John discusses his friendships with the co-founders of FUBU
  • Tape: 3 Story: 1 - Daymond John discusses the dynamics of friendship and business
  • Tape: 3 Story: 2 - Daymond John discusses the impact of hip-hop culture on society
  • Tape: 3 Story: 3 - Daymond John shares his hopes for FUBU's future
  • Tape: 3 Story: 4 - Daymond John shares how he would like to be remembered
  • Tape: 3 Story: 5 - Daymond John reflects on the meaning of FUBU--"for us, by us"