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Alfred Liggins, III

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Information about Alfred Liggins, III

Profile image of Alfred Liggins, III

Profession

Category:
MediaMakers
Occupation(s):
Broadcast Chief Executive

Favorites

Favorite Color:
None
Favorite Food:
Chinese Food
Favorite Time of Year:
Fall
Favorite Vacation Spot:
None
Favorite Quote:
At The End Of The Day.

Birthplace

Born:
1/30/1965
Birth Location:
Omaha, Nebraska

Profession

Category:
MediaMakers
Occupation(s):
Broadcast Chief Executive

Favorites

Favorite Color:
None
Favorite Food:
Chinese Food
Favorite Time of Year:
Fall
Favorite Vacation Spot:
None
Favorite Quote:
At The End Of The Day.

Birthplace

Born:
1/30/1965
Birth Location:
Omaha
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Biography

Alfred Charles Liggins III was born on January 30, 1965, in Omaha, Nebraska. Liggins spent his early childhood in Omaha and at the age of seven moved to Washington, D.C. when his mother, radio mogul Cathy Hughes, took a job at Howard University. When he was sixteen, Liggins’s mother and stepfather purchased AM radio station WOL. At first Liggins hosted a teen talk show on WOL, though he was more interested in the record industry than the radio business. In 1983, Liggins earned his high school diploma from Wilson High School in Washington.

After graduation, Liggins drove cross-country to California where he began working in direct mail advertising before landing a job in the record industry. From 1983 until 1984, Liggins worked in sales and management for Light Records and as a production coordinator for singer Patrick Anderson. After a job with Motown Records fell through, Liggins decided to move back to Washington, D.C. in 1985 to help his mother, who was by then divorced and running the fledging radio station alone. Liggins attended night school at the University of the District of Columbia, and worked at the radio station during the day. From 1986 until 1994, Liggins worked in the sales department at WOL, quickly climbing from representative to sales manager, helping the station rise in ratings and into the black. At Liggins's urging the family business began to grow with the purchase of FM stations in Washington, D.C., and Baltimore, Maryland, thus the beginning of the Radio One empire.

In 1994, Liggins took over the day-to-day operations of the family business, becoming the president and chief executive officer of Radio One, with his mother retaining ownership. In 1995, Liggins earned his MBA degree from the Wharton School of Business, University of Pennsylvania. In 1999, under Liggins's leadership, Radio One went public and made history as the first female African American owned company on the stock exchange. In 2000, Radio One purchased twenty-one radio stations from Clear Channel, more than doubling the company’s revenue. Radio One eventually became the nation’s largest radio company, targeting African American and urban listeners with fifty-one stations in more than twenty cities.

In 2004, Liggins expanded Radio One’s media sphere when he launched TV One, a cable network for African American adults. Liggins has been the recipient of numerous awards including Ernst and Young’s Entrepreneur of the Year.

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  • Tape: 1 Story: 1 - Slating of Alfred Liggins, III's interview
  • Tape: 1 Story: 2 - Alfred Liggins, III lists his favorites
  • Tape: 1 Story: 3 - Alfred Liggins, III talks about his mother, HistoryMaker Cathy Hughes
  • Tape: 1 Story: 4 - Alfred Liggins, III remembers his father
  • Tape: 1 Story: 5 - Alfred Liggins, III talks about his maternal and paternal grandparents
  • Tape: 1 Story: 6 - Alfred Liggins, III recalls his earliest memories of growing up in Omaha, Nebraska
  • Tape: 1 Story: 7 - Alfred Liggins, III recalls his childhood holidays
  • Tape: 1 Story: 8 - Alfred Liggins, III recalls his childhood home and community in Omaha, Nebraska
  • Tape: 1 Story: 9 - Alfred Liggins, III recalls the sights, sounds and smells of his childhood in Omaha, Nebraska
  • Tape: 1 Story: 10 - Alfred Liggins, III describes a typical day in his childhood in Omaha, Nebraska and recalls his schooling there
  • Tape: 1 Story: 11 - Alfred Liggins, III remembers moving to Washington, D.C. as a child
  • Tape: 1 Story: 12 - Alfred Liggins, III recalls his elementary schools in Washington, D.C.
  • Tape: 1 Story: 13 - Alfred Liggins, III describes his childhood personality, career aspirations and activities in Washington, D.C.
  • Tape: 1 Story: 14 - Alfred Liggins, III recalls his time at Alice Deal Junior High School in Washington, D.C.
  • Tape: 1 Story: 15 - Alfred Liggins, III talks about his Catholic upbringing
  • Tape: 1 Story: 16 - Alfred Liggins, III recalls a neighbor who acted as a second father for him
  • Tape: 2 Story: 1 - Alfred Liggins, III recalls his activities while attending Alice Deal Junior High School in Washington, D.C.
  • Tape: 2 Story: 2 - Alfred Liggins, III recalls his high school years
  • Tape: 2 Story: 3 - Alfred Liggins, III recalls his mother and stepfather's takeover of radio station WOL-AM in Washington, D.C.
  • Tape: 2 Story: 4 - Alfred Liggins, III recalls hosting a radio show on his mother and stepfather's station, WOL-AM in Washington, D.C, as a teenager
  • Tape: 2 Story: 5 - Alfred Liggins, III recalls living with his father in Kansas City, Kansas and his maternal uncle and aunt in Houston, Texas as a teenager
  • Tape: 2 Story: 6 - Alfred Liggins, III recalls his high school friends and their activities in Washington, D.C.
  • Tape: 2 Story: 7 - Alfred Liggins, III talks about the status of his mother and stepfather's radio station, WOL-AM, upon his return to Washington, D.C.
  • Tape: 2 Story: 8 - Alfred Liggins, III recalls deciding to move to California after graduating from Woodrow Wilson High School in Washington, D.C. in 1983
  • Tape: 2 Story: 9 - Alfred Liggins, III recalls celebrities he met through HistoryMaker Cathy Hughes' work in radio
  • Tape: 2 Story: 10 - Alfred Liggins, III recalls his stepfather's move to Los Angeles, California and taking a road trip to go live with him after high school
  • Tape: 2 Story: 11 - Alfred Liggins, III recalls his initial record industry jobs while living in Los Angeles, California
  • Tape: 2 Story: 12 - Alfred Liggins, III recalls tough times that HistoryMaker Cathy Hughes went through with WOL-AM radio station in Washington, D.C.
  • Tape: 2 Story: 13 - Alfred Liggins, III talks about his aspirations for a career in the recording industry
  • Tape: 3 Story: 1 - Alfred Liggins, III describes his return to Washington, D.C. at twenty-one years old
  • Tape: 3 Story: 2 - Alfred Liggins, III reflects upon returning to Washington, D.C. and working in the radio business as a twenty-one year old
  • Tape: 3 Story: 3 - Alfred Liggins, III describes building up WOL-AM's advertising sales
  • Tape: 3 Story: 4 - Alfred Liggins, III talks about HistoryMaker Cathy Hughes' acquisition of their first FM station in the late 1980s, pt. 1
  • Tape: 3 Story: 5 - Alfred Liggins, III talks about HistoryMaker Cathy Hughes' acquisition of their first FM station in the late 1980s, pt. 2
  • Tape: 3 Story: 6 - Alfred Liggins, III recalls making a profit after revising the format of his newly acquired radio station to play urban adult contemporary music
  • Tape: 3 Story: 7 - Alfred Liggins, III recalls buying radio stations in Baltimore, Maryland while working out differences in management style with his mother
  • Tape: 3 Story: 8 - Alfred Liggins, III describes buying radio stations in Baltimore, Maryland and Washington, D.C. after deregulation in the early 1990s
  • Tape: 3 Story: 9 - Alfred Liggins, III talks about earning his M.B.A. from the Wharton School of the University of Pennsylvania in Philadelphia, Pennsylvania
  • Tape: 4 Story: 1 - Alfred Liggins, III recalls buying a radio station in Atlanta, Georgia
  • Tape: 4 Story: 2 - Alfred Liggins, III explains how he gained his own financial stake in Radio One separate from his mother, HistoryMaker Cathy Hughes
  • Tape: 4 Story: 3 - Alfred Liggins, III recalls three events that grew Radio One financially
  • Tape: 4 Story: 4 - Alfred Liggins, III explains the rationale for making Radio One a publicly-traded company
  • Tape: 4 Story: 5 - Alfred Liggins, III reflects on Radio One's timing in going public and the company's radio station buying habits
  • Tape: 4 Story: 6 - Alfred Liggins, III reflects upon having attended Wharton School of the University of Pennsylvania in Philadelphia, Pennsylvania
  • Tape: 4 Story: 7 - Alfred Liggins, III offers his thoughts on the importance of college for young African Americans
  • Tape: 4 Story: 8 - Alfred Liggins, III talks about TV One
  • Tape: 4 Story: 9 - Alfred Liggins, III talks about HistoryMaker Johnathan Rodgers, CEO of TV One
  • Tape: 4 Story: 10 - Alfred Liggins, III describes his expectations for TV One
  • Tape: 4 Story: 11 - Alfred Liggins, III reflects on his deferred dream of going into the record business
  • Tape: 4 Story: 12 - Alfred Liggins, III reflects upon his life
  • Tape: 4 Story: 13 - Alfred Liggins, III considers his potential legacy