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Home | BusinessMakers | Genelle Trader
Color: Purple
Food: Collard Greens
Quote: Okay Genelle, We Can Do This.
Season: Fall
Vacation Destination: Paris, France; Morocco
Wilmington, Delaware United States of America
Interview Description:

Biography |

Interview Date: 8/13/2018

Corporate executive Genelle Trader was born on February 21, 1952 in Wilmington, Delaware to Marion Trader-Tinsley and Purnell Trader. She attended David W. Harlan Elementary School and P.S. DuPont Middle School in Wilmington, before transferring to the Tower Hill School, where she was the first African American student to attend the school. Trader went on to receive her B.S. degree in mathematics from Tufts University in Medford, Massachusetts and her M.B.A. degree from the Massachusetts Institute of Technology Sloan School of Management in 1980.

From 1980 to 1982, Trader worked as a marketing representative at the International Business Machines Corporation. In 1982, she left International Business Machines Corporation to become a senior product manager at Wang Laboratories. There, Trader managed the company’s line of minicomputers and one of the industry’s first voice mail servers. After a brief stint as the product area manager at Computer Sciences Corporation in 1985, Trader went to work at AST Research Inc. in Irvine, California as the director of portable systems. One of her first roles at AST Research Inc. was to lead the launch of the company’s first notebook computer in 1986. Then, in 1992, Trader became the vice president of marketing at Everex Systems where she led the restructuring of the company’s marketing organization. In 1993, Trader was recruited by SunExpress President, Dorothy Terrell, to become the senior director of marketing for SunExpress. During her 10 year tenure at Sun Microsystems, Trader also led the company’s Workstation Products Marketing Group, and a key Internet Corporate Initiative. In 2002, Trader was certified by the International Coach Federation and subsequently left Sun Microsystems to found her own consultancy and executive coach firm, Strategic Business Coaching Group, based in Wilmington, Delaware. In addition, Trader joined Dorothy Terrell’s new company, First Cap Advisors in 2010.

Trader has served on the Board of Trustees of the National Park Foundation’s African American Experience Fund; as a member of the Board of Directors at The HistoryMakers; and as the strategic planning co-chair of both the Potomac, Virginia Chapter and Wilmington, Delaware Chapter of The Links, Incorporated. She also served on the Board of Directors of the Serviam Girls Academy in New Castle, Delaware.

Genelle Trader was interviewed by The HistoryMakers on August 13, 2018.

Speaker Bureau Notes: